1. Analysis of similar
product
Limitless

2. Intense zoom suggests that he
is being watched.
Hand held camera is used to
give a sense of realism.
The use of the voice over
narrative sets the scene and
starts the story.
The voice over ends the trailer
with a question which gets the
audience thinking about the
film.

3. Over the should shot and
shot reverse shot are
used to signify their
relationship.
It also contrast the two
characters: The first one
having long, messy hair
and casual clothing
whereas the other has
well groomed hair and
wearing a suit.

4. Close ups are used to
introduce the major
characters within the film
to the audience.
This is very conventional
within any genre of film
trailers as it familiarises
the audience with the
characters.

5. Slow motion and extreme
close up of the pill is used to
lengthen the scene to show
the significance of it within
the film.
Close up is used on the
characters hands and the pill
as it draws the audience’s
focus onto a significant theme
throughout the film.

6. Low angle of the main
character holding the pill
suggests that once he takes it
he will be superior.

7. The fast pace editing of the
graphics used present how the pill
effects the brain and the way you
think, the bright colours connote a
new world opened to you.

8. Over the shoulder shot
and shot reverse shot
shows how comfortable
the man in the suit is
sitting compared to the
one who is sitting
awkwardly, this scene can
be used to contrast him
after taking the pill

9. Fast pace editing and cross
cutting used to show the
excitement the audience
should anticipate, it also
signifies how fast his brain is
working once he has taken the
pill.

10. Special effects created
during editing to
recreate how he is
seeing the
world, slightly
distorted and blurred
with a small colour
change. It also starts to
question the audience
whether or not the pill
was safe to use.

11. Group shot to show the
popularity he’s gaining, the
composition of the shot
places him in the middle
which suggests that he is
the one getting supported.
Their happy facial
expressions also suggests
that he is enjoying the new
world that the pill opened
up for him.

12. Special effects of the letters to
represent the way his brain is
working.
Zoom is used to signify the
speed that he’s working at and
also how fast pace his life has
gotten ever since he started
taking the pill

13. Fast pace non-diegetic music is
used to correspond with the
scene sped up to emphasise
his fast pace life
Fade to black after each cross
cutting scene lengthens the
time which builds up suspense
as the audience needs to wait
to see what might happen
next.

14. On screen text builds up suspense
as it lengthens the time the
viewers need to wait to see what
will happen next.
The scene is filmed with the
balcony barriers over the top
which connotes entrapment

15. The use of dissolve
transitions reflect the voice
over as he is loosing memory
and skipping days, the
dissolves signify everything
merging together.
Also a mirror effect was used
so there was a reflection of
the scene, this also reflects
the way he is thinking with
the distortion and blur.
The non-diegetic
background music is recent
which would signify to the
audience that the film is set
in the present which may
interest them more.

16. The on screen text is listing the famous actors/actresses within the film, they
are using popularity as well as the plot to advertise the film.
Fast pace editing working with cross cutting to
build up to the climax of the trailer leaving the
audience wanting more as it does not show how
they got into that situation or how it will end.
The dramatic non-diegetic music working
correspondingly with the footage which faded to
black after, this builds up suspense and
excitement.

17. Close up of weapons used within
the film which connotes danger as
they were only shown for a short
period of time it leaves the audience
wanting to know why they are used
and what will happen next.
On screen text of the title of the film, as it is
one of the last things shown it will be the
most memorable to the audience.