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Tsahi Levent-Levi

The Evolving WebRTC Ecosystem

18, December 2013
WebRTC is a Technology
not a Solution
TheBusyBrain
The Basis of Comparison: Same-Same but Different
Protocol

WebRTC

SIP

Media

RTP or SRTP

NAT traversal

STUN, TURN, ICE

STUN, TURN, ICE

Media negotiation

SDP

Voice codecs

G.711, Opus

Video codecs

VP8

SDP
G.711, G.7xx, AMR-xx,
Speex, SILK, Opus, …
H.263, H.264

API

12/18/2013

SRTP

Java Script

Unspecified

3
Why all the fuss?

12/18/2013

4
The Ecosystem

thewritingzone
12/18/2013

5
Vendor Types in the Ecosystem
2nd Market
Vendors
Repurpose
Tooling

WebRTC
Core

12/18/2013

6
2nd Market

Vendors

Browser Vendors
• Google & Mozilla
• But also Vidyo
• Contributed SVC to the WebRTC
ecosystem

Repurpose
Tooling

• & Cisco…
• OpenH264 for WebRTC

WebRTC
Core

12/18/2013

• Microsoft & Apple missing
• How does it affect WebRTC’s
future?
• How does it affect IE & Safari
market share?

7
2nd Market

Vendors
Repurpose
Tooling

WebRTC
Core

12/18/2013

Tooling
• Providing infrastructure and
“shortcuts” for developers
• WebRTC API vendors: Tropo,
AddLive, TokBox, Priologic,
OpenClove, …
• Services vendors: XirSys,
PubNub, …
• Infrastructure vendors:
GENBAND, Dialogic, …
• SDK vendors: Digium, Eyeball
Networks, …
8
2nd Market

Vendors
Repurpose
Tooling

WebRTC
Core

12/18/2013

Vendors
• Providing services based on
WebRTC
• Develop either directly on top of
WebRTC or via tooling vendors
• Target the end users via a
multitude of use cases

9
2nd Market

Vendors
Repurpose
Tooling

2nd Market
• Vendors adopting other
vendor’s end user solutions
• TNW Academy’s story

WebRTC
Core

12/18/2013

10
2nd Market

Vendors
Repurpose
Tooling

WebRTC
Core

12/18/2013

Repurposing WebRTC
• Reusing WebRTC’s
components to fit in other
places, treating it as a pure
media engine
• Vonage – going mobile with an
OTT app
• M5T – Client SDK for
developers

11
Where are
we Now?

12/18/2013

12
Shifts in the Ecosystem

Customer-facing
Services
Tooling
Vendors

12/18/2013

13
Use Cases
& Business
Models

12/18/2013

14
“Top 11” Use Cases
Account for
57% of the vendors

Source:
Based on data collected from over 280 vendors
12/18/2013

15
Business Models in “Search Mode”

Source:
Based on data collected from over 280 vendors
12/18/2013

16
Where is Israel in all This?
US
Canada
France
Germany
UK

Top 10 countries
In number of
WebRTC vendors

Spain
India
Israel
Russia
Italy

12/18/2013

17
What do we Develop?
• Click-2-Call
• Contact Center
• Distributed CDN
• IP Phone
• Job Interviews

12/18/2013

Where are
the Telco API
vendors?

18
Some Last Thoughts
• TokBox/Jajah/Telefonica Digital
• Live Person & Conduit
• ooVoo, Fring/GENBAND & Viber
• RADVISION/Avaya, Polycom

12/18/2013

19
Shameless Self Promotion

http://bloggeek.me/webrtc-business-people/

12/18/2013

20
Thank You!
Tsahi Levent-Levi
http://bloggeek.me
tsahil@bloggeek.me

12/18/2013

21

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