During the last 16th final match of the Uruguayan team against Italy, Luis Suarez bit one of his opponents: Giorgio Chiellini was flabbergasted. And he definitely was not insured against this kind of incident. But maybe be could in the future? Technology today like smartphone sensors, fingerprint scanners, wearables and others are changing health care. And thus making "risk probability guessing" a thing of the past. Forget about statistics, it's about facts today. Big data. How will insurers deal with it? Exciting times...

1. The link between Suarez &
the future of insurance companies
A story about technology impact on the insurance industry
Full article by @bartmuskala on medium.com

2. How big is your risk to get bitten by Suarez?
for me it’s low,
living in Belgium,
not a football player
(not even an amateur)

3. risk to get bitten by Suarez in %
Chiellini’s risk was way higher
yours mine Timmy
Simons
Giorgio
Chiellini
100%
50%
75%
25%

4. And statistics are looking bad…
Suarez biting incidents plotted on a timeline
April
2010
March
2013
June
2014
time

5. Really bad…
Suarez biting probability
April
2010
March
2013
June
2014
January
2015
estimated next biting
incident, based on statistics
time
incident
probability

6. Statistics have strange effects…

7. “There are three types of lies —
lies, damn lies, and statistics.”
Mark Twain, author of ‘The Adventures of Tom Sawyer’ & ‘Adventures of Huckleberry Finn’
in other words:
don’t use ‘em

8. Why do insurers use them?
Dummy… how can they calculate individual risk?
a random
non football image
btw, this is
Chiellini

9. Today individual risk calculation is possible
Consider health insurance risks…
Jawbone Up, Fitbit, Nike’s
Fuelband, Sony’s Smartband
and many other wearables
collect health data
Apple’s HealthKit API,
Samsung’s SAMU and
Google’s Fit Platform collect
(and share back) all data
Biometric sensors like
Apple’s TouchID collects up
to 300 fingerprints (and thus
bio data) on average per day
Textiles are produced with
built-in sensors for
background processing of
temperature, sweating, …

10. Today individual risk calculation is possible
Or car insurance risks
Cars share data wirelessly
with your smartphone like
speed, braking, cornering,
acceleration and others
Smartphone’s built-in GPS,
gyroscope & accelerometers
calculate similar data with
lesser bias than before
The Google Car will never
crash again. I gues it’s
Google who will be needing
the insurance in the future.
A car has more sensors today
than a Boeing airplane,
measuring hundreds of
parameters at once

11. As personal risk calculation is
possible, individualised policies
can be created.
Just us saying so… but wouldn’t you agree?

12. What are you waiting for?
btw, this is not real
but for 5.000 views
we’ll make it happen ;-)
Head over to www.knowyourrisk.to & read the full article

13. Or if you’re an insurance company
we can make other
apps as well !
Let’s discuss opportunities technology offers for you today

14. Btw…
Good luck tonight to all Suarez’
team mates and the Colombian
opponents.
Let’s keep it an honest game. No biting, gentlemen!

15. Read the full article on medium.com
by @bartmuskala,
founder of True North, a marketing innovation hub,
infusing a challenger mindset to help organisations of today
stay relevant in the world of tomorrow.
!
True North is part of DuvalUnion, a marketing technology ecosystem
helping organisations to get ahead in the New Normal, the world of
marketing in which technology is at the core.