Victorian Runner Up Entrepreneur of the year presents the 7 steps of stoytelling and demonstrates why they are important for sharing the story of your business online. A presentation @ The Apartment Lounge 5th December 2012.

2. TRUE BLUE PRODUCTION
WARNING: Don’t Dance with the Dinosaurs!
This is a new world of communication.
Don’t dance with the Dinosaurs!
The Facts:
1 billion+ YouTube Users
700 million+ Facebook Users
50 million+ Twitter Users

3. TRUE BLUE PRODUCTION
The 7 Steps of Storytelling for Online Video
1. Plot: what is your journey?
2. Character: who are you?
3. Idea or Theme: what’s your message?
4. Speech: what’s the script?
5. Chorus: who’s the audience?
6. Décor: where’s the location?
7. Spectacle: entertainment!
Aristotle Poetica 322-384 BC

4. PLOT
Sayers Art & Design
‘The Art of Circles’
PLOT

5. CHARACTER
Cameron Richardson ToughSeal
Do-it-yourself “We serve to protect”
CHARACTER

6. IDEA OR THEME
IDEAS OR THEME
Pitch to Tourism Victoria 25th July 2012

7. SPEECH
Y VOLUNTEER TV
6 x 6 minute documentaries produced for Warrnambool City Council

8. CHORUS
CHORUS
James Southwell Music Video to raise awareness of Freidreich
Attaxia

9. SPECTACLE
QuickTime™ and a
decompressor
are needed to see this picture.
DÉC
TedxMelb
Melbourne Exhibition

10. DÉCOR
QuickTime™ and a
decompressor
are needed to see this picture.
TeamMak Animated Epipheo
SPECTACLE!

11. THE HERO WITH A THOUSAND FACES
HE’S LOOKING AT YOU
TRUE BLUE!

12. Client A.

13. Client B

14. Client C

15. TRUE BLUE PRODUCTION
Services
Let us put you in the picture:
• Online Video Production
• Digital Photography
• Platform Development
Gareth@trueblue-production.com
www.trueblue-production.com
(M) + 61 0416 779 163
WARNING: Don’t Dance with the Dinosaurs!