3. WCM
Gartner defines WCM as the process of controlling the content to be
consumed over one or more online channels through the use of
commercial, open-source or hosted management tools based on a core
repository.
4. “Traditional Model”
Internet
Web Team
Our Intranet
Internet
Our website Web Team
B2B
Internet Other
Web Team
Our Other website Web Team Our Extranet
“one or more online channels; core repository”
5. ECM Model
Content Managers
Our website Our Intranet
Mobile Our Extranet
WCM
6. Myths
1. SharePoint is for Intranet/Records Management Portals only
2. Branding is complex, not possible really,
3. SharePoint lacks content management features
4. Building a standards compliance website is not possible
5. Its expensive to use SharePoint for WCM
6. I’ll need to hire specialist skill to maintain content
All myths has some basis in fact
7. SharePoint is for Intranet/RM Portals only
SharePoint 2010 embodies a broad range of capabilities,
particularly in collaboration, content management, search and
portal. All of these factors point to a high degree of
interoperability from a company that offers adjacent technologies
incorporated into online strategies such as business intelligence,
analytics and e-commerce. GARTNER
Myth #1
8.
9. SharePoint is for Intranet/RM Portals only
SharePoint 2010 embodies a broad range of capabilities,
particularly in collaboration, content management, search and
portal. All of these factors point to a high degree of
interoperability from a company that offers adjacent technologies
incorporated into online strategies such as business intelligence,
analytics and e-commerce. GARTNER
Myth #1
16. Branding is complex
Agency Based Designs, welcome.
No Limitations on scale, menus, jQuery, Rich Media…
Standards based code generated, means less effort to be cross
browser compatible.
Myth #2
17. Lacks content management features
Familiar content creation process, using the Ribbon UI
WCM Specific Web Parts i.e. Video, Image, Rich Text editing
Rich Media Support
Web Analytics
In page Editing
Integration connectors
(BCS)
Myth #3
18. Building a standards compliance website
is not possible
Standards
Well-formed XHTML 1.0 Strict
WCAG 2.0 Level AA
WAI:ARIA
Myth #4
20. Its expensive to use SharePoint for WCM
Our website Our Intranet Our Extranet
Internet Internet B2B
Web Team Web Team Web Team
21. Its expensive to use SharePoint for WCM
Content Managers
Our website Our Intranet
Mobile Our Extranet
22. Its expensive to use SharePoint for WCM
If your looking at point solutions, then maybe its plausible.
If you have a ECM strategy that leverages a core platform and
includes WCM as part of the strategy, the price is right.
Myth #5
23. I’ll need to hire specialist skills to
maintain content
Server Infrastructure = Windows Server Skills
SharePoint Server = Microsoft MC ITP Accreditation
Developers = C# Development (Can be certified)
Content Creators = Use a browser, work with Microsoft Office
Content Managers = Use a browser, work with Microsoft Office
Myth #6
24. Myths
1. SharePoint is for Intranet/Records Management Portals only
2. Branding is complex, not possible really,
3. SharePoint lacks content management features
4. Building a standards compliance website is not possible
5. Its expensive to use SharePoint for WCM
6. I’ll need to hire specialist skill to maintain content
All myths has some basis in fact
25. Conclusion
SharePoint WCM Myths are no longer relevant in SharePoint 2010
SharePoint 2010 Myths are only relevant if you don’t look at the
bigger picture.
Some Myths will become real if you haven't embarked on a ECM
strategy and included WCM as part of that strategy.
Interestingly, Gartner defines WCM ad the Process of Controlling the Content to be consumed by One or More ONLINE Channels…This is not always how WCM has been seen or implemented in the Enterprise, resulting in a few myths..some plausible, some just ready to be busted!!!
WCM mean “the Internet site”
MOSS 2007 had its issues and the branding experience was not always fun, but SharePoint 2010 squashes that mythSharePoint design is only limited by the imagination of the designer.