Resume for Troy D. White

1. Troy
D.
White
Reston,
VA
20194
–
914-­‐623-­‐8769
–
troydwhite@gmail.com
–
www.TroyOnLinkedIn.com
Entrepreneurial
Marketing
Director
–
e Learning
/
New
Technology
Expert
Customer
Focused
–
Strategically
Develop
Relationships
&
New
Markets
Use
creative
integrated
marketing
strategies
to
define
and
deliver
product
and
service
solutions
for
C-­‐level
customers,
prospects
and
members.
EXPERIENCE
HIGHLIGHTS
(for
a
complete
list
of
accomplishments,
visit
www.TroyOnLinkedIn.com)
DIRECTOR,
MARKETING
&
MEMBERSHIP
Future
Business
Leaders
of
America
( FBLA-­‐PBL),
Reston,
V A
2011
–
present
Senior
Leadership
Team
member
leading
all
activities
that
significantly
increase
and
retain
membership
for
world’s
largest
student
business
organization.
Develop
and
disseminate
core
branding
and
communications
messages.
Optimize
multiple
channels
using
analytics
and
data.
Work
collaboratively
with
internal
departments
and
statewide
organizations
to
increase
conference
attendance
and
implement
new
educational
programs.
● Spearhead
new
Innovation
Center,
a
public
idea
generation
community.
Lead
team
that
implements
ideas
by
moving
into
pipeline
and
allocating
financial
and
human
resources.
● Increase
revenues
3%
while
decreasing
expenses
15%,
yielding
ROI
of
33.7%.
● Revamp
Middle
School
program
to
act
as
feeder
system
to
expand
and
strengthen
high
school
programs.
● Implement
training
program
and
online
resource
center
for
state
directors
to
drive
local
recruitment
and
retention
efforts.
● Recruit
31
“NLC
Buzz
Squad”
student
members
to
initiate
onsite
and
pre-­‐
and
post-­‐conference
marketing
strategies.
Resulted
in
over
750,000
social
media
impressions
during
8
day
conference.
● Infuse
technology
throughout
organization
to
better
service
members
in
cost
efficient
manner.
Introduce
Google
Apps/Hangouts
for
pre-­‐training
of
National
Officers,
saving
over
8
hours
of
onsite
training.
CO-­‐FOUNDER
Cloud
Owl
Technology
&
Educational
Applications,
NY,
NY
2010
–
2011
Educational
consulting
company
focused
on
implementing
Web
2.0
and
social
technologies
into
K-­‐12
classrooms,
with
primary
focus
on
Google
Apps
for
Education.
Developed
K-­‐8
economic
curriculum
for
The
Healdsburg
School,
training
12
teachers.
Qualifications
P rofile
Strategic
&
Tactical
● Drive
business
r esults
by
developing
comprehensive
marketing
execution
plans.
● Analyze
market
and
trends
to
identify
business
growth
opportunities
and
engage
action
plans
that
secure
product
leadership
positions.
● Create
lead
generation
and
nurturing
strategies
r esulting
in
improved
customer
engagement
and
increased
sales/membership.
● Collaborate
with
executive
leadership
and
key
influencers
to
provide
field
intelligence
and
define
winning
strategies
that
secure
key
accounts.
Marketing
Channels
State-­‐of-­‐art
approach
to
digital
and
traditional
marketing:
web,
email,
direct
mail,
catalogs,
social
media,
publishing,
search
engine,
publicity.
Market
Segmentation
Business-­‐to-­‐Business
(B2B)
and
Business-­‐to-­‐Consumer
(B2C)
within
Publishing,
Education,
e-­‐Learning
and
Professional
Development
Computer
and
Technical
Skills
Google
Apps
Social:
Twitter,
Facebook,
LinkedIn,
Google+,
Blogs
Web:
SEO,
SEM,
Pay
per
click
CRM:
Salesforce.com
Microsoft
Office
Suite
Education
Master
of
Business
Administration,
University
of
W ashington
Graduate
School
of
Business,
Seattle,
W A
1999
Bachelor
of
Science,
Civil
Engineering,
University
of
Maine,
O rono,
ME
1993
Happy
to
travel
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2. Troy
D.
White
Reston,
VA
20194
–
914-­‐623-­‐8769
–
troydwhite@gmail.com
–
www.TroyOnLinkedIn.com
EXPERIENCE
HIGHLIGHTS
(continued)
SENIOR
DIRECTOR,
SALES
&
MARKETING
Council
for
Economic
Education,
New
York,
NY
2003
–
2010
Defined
and
initiated
comprehensive
direct
marketing
strategy
to
increase
demand
for
K-­‐12
educational
programs.
Implemented
technology
tools
and
workflow
processes
resulting
in
market
and
revenue
expansion
for
publisher.
● Increased
sales
of
international
product
portfolio
from
$750,000
to
over
$1.85M
by
managing
sales
cycle:
prospecting,
lead
generation,
needs
analysis,
proposal
writing,
conversion,
contract
execution
and
follow-­‐up.
● Implemented
automated
lead
nurturing
program
to
convert
highest
potential
prospects;
expanded
in-­‐house
database
from
11,000
to
over
175,000
customers
and
prospects.
● As
V oice
of
Customer,
partnered
with
internal
departments
and
national
affiliates
to
ensure
product
offerings
met
increased
customer
demands.
Produced
creative,
effective
results
in
newly
identified
market
segments.
● Significantly
increased
brand
and
product
awareness
via
face-­‐to-­‐face
consultations,
creating
and
delivering
live
product
demonstrations
and
in-­‐service
workshops
at
over
25
national
education
conferences
per
year.
● Established
district
and
state-­‐level
relationships
with
key
influencers,
culminating
in
state-­‐wide
adoption
of
training
workshops
and
course
materials.
● Developed
integrated
marketing
strategy
for
online
personal
finance
game,
including
early
adoption
of
Twitter
and
Facebook
to
promote
program
and
drive
student
engagement.
SALES
&
MARKETING
CONSULTANT
Troy
D.
White
Sales
&
Marketing
Services,
LLC,
New
York,
NY
2001
-­‐
2003
Delivered
customer
retention
and
re-­‐acquisition
strategic
plans
for
businesses
affected
by
9/11,
resulting
in
successful
rebuilding
of
two
businesses.
WEB
MARKETING
STRATEGIST
American
Management
Association,
New
York,
NY
2000
-­‐
2001
Developed
initial
digital
marketing
and
content
delivery
strategy
in
newly-­‐created
position.
Created
and
directed
sales
channel
development,
e-­‐mail
and
web
marketing
strategy
for
$125M
seminar
division
within
management
training
company.
● Increased
online
registration
revenue
from
$23.5M
to
$39M
within
12
months
and
exceeded
budgeted
goal
by
$9M.
● Developed
and
launched
first
e-­‐learning
module
to
blend
in-­‐class
experience
with
extended
online
learning,
developing
leadership
presence
in
new
market
and
generating
$3.4M
in
revenue.
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