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AJ Troup- Broncos digital media strategy
- 1. DENVER BRONCOS DIGITAL MEDIA STRATEGY By: AJ Troup
- 2. OVERVIEW Target Audience Social media KPI Budget & Pricing Big Idea Summary
- 3. TARGET AUDIENCE: FANS All Fans Fans that search “Denver Broncos” on the web Fans that attend games
- 4. SOCIAL MEDIA Upcoming games Promotional deals Discounts
- 6. KPI #BroncoFanSelfie Twitter anaylitics Top posts Monitor to see who and how many people are using the hashag
- 7. BUDGET $300/hr $12 million dollar budget cap Billion Dollar Industry
- 8. BIG IDEA Apple pay at concession stands New technology In and out fast
- 9. SUMMARY Fans keep the team together Social media keeps us connected Budgeting keeps us on financial track Apple pay is the way of the future
- 10. THANK YOU! Questions?????
Hinweis der Redaktion
- Slide 1: My Name is AJ Troup and I came up with digital media strategy for the the Denver Broncos!
- Slide 2: I will be touching on our target audience, social media plan, KPI, Budget and pricing, and our big idea that is an idea that is going to change the game.
- Slide 3: