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GOOGLE+
Get on Page One in Search
©2014 TROOL Social Media Creative All Rights Reserved
Google Is the #1 Search Engine
YouTube is the #2 Search Engine
owned by Google
Google+ is the social layer of Google
integrated with YouTube
©2014 TROOL Social Media Creative All Rights Reserved
Search Is Critical
So Your Clients Can Find You...
With Google+ you can even get
more lines and get your Gravatar
in the SERPs!
©2014 TROOL Social Media Creative All Rights Reserved
Search Is Semantic
Google Search Is Now Semantic
©2014 TROOL Social Media Creative All Rights Reserved
What does that mean for you
and your business?
Semantic Search means
Search engines look at:
Quality of your content
Relevance of your content
Your credibility online
Your Social Proof
©2014 TROOL Social Media Creative All Rights Reserved
Search is NOT only about your past SEO efforts
(PageRank, backlinks,
on-page factors, etc.)
If You Want to Be Found
Yesterday’s SEO techniques won’t
cut it anymore
©2014 TROOL Social Media Creative All Rights Reserved
Today Google Semantic Search
looks at your complete
Web Presence
How can you Rise in Search?
Post Relevant High-Quality content
Increase Engagement
Build your Social Proof
Interact with Influencers
Maximize Google+ & tie in YouTube
Be Consistent
©2014 TROOL Social Media Creative All Rights Reserved
Post Relevant Quality Content
Add high quality industry specific
content regularly
Write articles specifically tailored for
your ideal client
Google will love it!
Be recognized as an expert
in your niche
©2014 TROOL Social Media Creative All Rights Reserved
Increase Engagement
Get More Peeps by being a Good Peep
People do business with
People they Know Like & Trust
People do Business with People NOT Business
Social is a 2 way street. Get to know your Peeps
Build trust with your target audience
©2014 TROOL Social Media Creative All Rights Reserved
What Is Social Proof?
Social proof is the mixture of social signals
you generate on social sites that indicate
the popularity and social reach of your
content.
These social signals include:
+1s, shares, tweets, re-tweets, likes,
pins and LinkedIn shares
©2014 TROOL Social Media Creative All Rights Reserved
Build Social Proof
SEO has gone social
©2014 TROOL Social Media Creative All Rights Reserved
Visibility in Search
Curate and share valuable OPC
Content created by Other People
As Seen on/Featured on Images lend credibility
Build Social Proof
Comment and Answer questions
©2014 TROOL Social Media Creative All Rights Reserved
Add testimonials that speak to your
expertise and the users positive experience
Connect to influencers in your niche who
‘lend you authority’(By sharing your content)
Increase your authority and reputation
as an expert in your niche
Connect With Influencers
Collaborate with those Influencers
Comment & Share Influencers posts
©2014 TROOL Social Media Creative All Rights Reserved
Use influencers testimonials
G+ Personal Profile
Claim your Google Authorship
Authorship gives you more visibility
in search
Gravatar helps to connect the
dots online
Contributor to section builds credibility
©2014 TROOL Social Media Creative All Rights Reserved
G+ Authorship can appear
in Search Results
©2014 TROOL Social Media Creative All Rights Reserved
Profile Photo {Gravatar} = More Clicks
©2014 TROOL Social Media Creative All Rights Reserved
GOOGLE+ Engagement
Build a well optimized Google+ profile
Share lots of valuable content
Join a community - participate frequently
Build relationships with leading industry
influencers to amplify your social
capital and credibility on Google+
Google+ posts and semantic relevance
go hand in hand
©2014 TROOL Social Media Creative All Rights Reserved
Hovercard
©2014 TROOL Social Media Creative All Rights Reserved
You can embed
your Hovercard on
your website
and blog
People can click it
to connect with
you in Google+
GOOGLE+ Integrates YouTube
Google+ has many features
Integrate your YouTube Channel with your
appropriate Google+ Page to use and benefit
from certain features like Hangouts on Air
Solopreneur can tie one YouTube channel to one
Google+ Profile
A Business can tie one YouTube channel to one
Google+ Business Page
Business Pages must have an owner (from G+ Profile)
©2014 TROOL Social Media Creative All Rights Reserved
Hangouts On Air HoA
Host your own show save on the video production costs
HoA are auto-uploaded to YouTube for you
©2014 TROOL Social Media Creative All Rights Reserved
YouTube has a built-in search engine…
Optimize your HoA in YouTube
Hangouts On Air HoA
Share your Hangout on Air Video on all
your Social Channels
Schedule a HoA event in advance optimize
the event announcement
Optimize your Hangout on Air Videos
in Google Search…
Embed your HoA videos on your site or blog
Turn them into podcasts add them to iTunes
©2014 TROOL Social Media Creative All Rights Reserved
Maximize Google+
Use SEO in your Personal Profile
Authorship plugin for your blog/website
Profile Photo = Gravatar
Post on Google+ to impact Search
Optimize your Hovercard
Integrate your YouTube Channel
Use Hangouts & Hangout on Air
©2014 TROOL Social Media Creative All Rights Reserved
Be Consistent
Connect the dots…
Make sure all your social channels are
connected with your website and blog
©2014 TROOL Social Media Creative All Rights Reserved
Special Offer For Social Buzz Club
©2014 TROOL Social Media Creative All Rights Reserved
Get Found on Page One in Search
G+ and YouTube Mini-Audit

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Social buzzclub Get on Page One in Google Search with Google+

  • 1. GOOGLE+ Get on Page One in Search ©2014 TROOL Social Media Creative All Rights Reserved
  • 2. Google Is the #1 Search Engine YouTube is the #2 Search Engine owned by Google Google+ is the social layer of Google integrated with YouTube ©2014 TROOL Social Media Creative All Rights Reserved
  • 3. Search Is Critical So Your Clients Can Find You... With Google+ you can even get more lines and get your Gravatar in the SERPs! ©2014 TROOL Social Media Creative All Rights Reserved
  • 4. Search Is Semantic Google Search Is Now Semantic ©2014 TROOL Social Media Creative All Rights Reserved What does that mean for you and your business?
  • 5. Semantic Search means Search engines look at: Quality of your content Relevance of your content Your credibility online Your Social Proof ©2014 TROOL Social Media Creative All Rights Reserved Search is NOT only about your past SEO efforts (PageRank, backlinks, on-page factors, etc.)
  • 6. If You Want to Be Found Yesterday’s SEO techniques won’t cut it anymore ©2014 TROOL Social Media Creative All Rights Reserved Today Google Semantic Search looks at your complete Web Presence
  • 7. How can you Rise in Search? Post Relevant High-Quality content Increase Engagement Build your Social Proof Interact with Influencers Maximize Google+ & tie in YouTube Be Consistent ©2014 TROOL Social Media Creative All Rights Reserved
  • 8. Post Relevant Quality Content Add high quality industry specific content regularly Write articles specifically tailored for your ideal client Google will love it! Be recognized as an expert in your niche ©2014 TROOL Social Media Creative All Rights Reserved
  • 9. Increase Engagement Get More Peeps by being a Good Peep People do business with People they Know Like & Trust People do Business with People NOT Business Social is a 2 way street. Get to know your Peeps Build trust with your target audience ©2014 TROOL Social Media Creative All Rights Reserved
  • 10. What Is Social Proof? Social proof is the mixture of social signals you generate on social sites that indicate the popularity and social reach of your content. These social signals include: +1s, shares, tweets, re-tweets, likes, pins and LinkedIn shares ©2014 TROOL Social Media Creative All Rights Reserved
  • 11. Build Social Proof SEO has gone social ©2014 TROOL Social Media Creative All Rights Reserved Visibility in Search Curate and share valuable OPC Content created by Other People As Seen on/Featured on Images lend credibility
  • 12. Build Social Proof Comment and Answer questions ©2014 TROOL Social Media Creative All Rights Reserved Add testimonials that speak to your expertise and the users positive experience Connect to influencers in your niche who ‘lend you authority’(By sharing your content) Increase your authority and reputation as an expert in your niche
  • 13. Connect With Influencers Collaborate with those Influencers Comment & Share Influencers posts ©2014 TROOL Social Media Creative All Rights Reserved Use influencers testimonials
  • 14. G+ Personal Profile Claim your Google Authorship Authorship gives you more visibility in search Gravatar helps to connect the dots online Contributor to section builds credibility ©2014 TROOL Social Media Creative All Rights Reserved
  • 15. G+ Authorship can appear in Search Results ©2014 TROOL Social Media Creative All Rights Reserved
  • 16. Profile Photo {Gravatar} = More Clicks ©2014 TROOL Social Media Creative All Rights Reserved
  • 17. GOOGLE+ Engagement Build a well optimized Google+ profile Share lots of valuable content Join a community - participate frequently Build relationships with leading industry influencers to amplify your social capital and credibility on Google+ Google+ posts and semantic relevance go hand in hand ©2014 TROOL Social Media Creative All Rights Reserved
  • 18. Hovercard ©2014 TROOL Social Media Creative All Rights Reserved You can embed your Hovercard on your website and blog People can click it to connect with you in Google+
  • 19. GOOGLE+ Integrates YouTube Google+ has many features Integrate your YouTube Channel with your appropriate Google+ Page to use and benefit from certain features like Hangouts on Air Solopreneur can tie one YouTube channel to one Google+ Profile A Business can tie one YouTube channel to one Google+ Business Page Business Pages must have an owner (from G+ Profile) ©2014 TROOL Social Media Creative All Rights Reserved
  • 20. Hangouts On Air HoA Host your own show save on the video production costs HoA are auto-uploaded to YouTube for you ©2014 TROOL Social Media Creative All Rights Reserved YouTube has a built-in search engine… Optimize your HoA in YouTube
  • 21. Hangouts On Air HoA Share your Hangout on Air Video on all your Social Channels Schedule a HoA event in advance optimize the event announcement Optimize your Hangout on Air Videos in Google Search… Embed your HoA videos on your site or blog Turn them into podcasts add them to iTunes ©2014 TROOL Social Media Creative All Rights Reserved
  • 22. Maximize Google+ Use SEO in your Personal Profile Authorship plugin for your blog/website Profile Photo = Gravatar Post on Google+ to impact Search Optimize your Hovercard Integrate your YouTube Channel Use Hangouts & Hangout on Air ©2014 TROOL Social Media Creative All Rights Reserved
  • 23. Be Consistent Connect the dots… Make sure all your social channels are connected with your website and blog ©2014 TROOL Social Media Creative All Rights Reserved
  • 24. Special Offer For Social Buzz Club ©2014 TROOL Social Media Creative All Rights Reserved Get Found on Page One in Search G+ and YouTube Mini-Audit