Selling is all about the story. A movement is all about the story. How do you craft a great story so that people want to be a part of your great story? Here is an outline for you to consider. I used this outline for my talk at the What if...? MU Conference for Social Entrepreneurship in 2015 at the University of Missouri.

1. WHAT IF YOU COULD SAY
THE RIGHT THINGS
TO THE RIGHT PEOPLE
AT THE RIGHT TIME ?
@TRONJORDHEIM
SALES, MARKETING & MANAGEMENT GUY

2. HOW WOULD CLEAR AND COMPELLING
COMMUNICATION CHANGE YOUR STORY?

3. YOUR STORY IS DEVELOPING
TELL IT IN SUCH A WAY THAT PEOPLE
• SUPPORT YOU
• RE-TELL YOUR STORY
• WANT TO BE A PART OF YOUR STORY
• INVEST IN YOU
• PURCHASE FROM YOU

4. WILL YOU GET BUY-IN?
YOU ARE SELLING
• A CONCEPT
• A TRANSFORMATION
• A BUSINESS MODEL
• A MISSION
• A COMMUNITY

5. HOW TO SELL IT?
• RESPECT THE RULES OF SELLING
IN PARTICULAR …ONE HARD AND FAST RULE:
THE FIRST RULE OF SELLING

6. YOU CAN’T SELL ANYBODY
ANYTHING.
BUT YOU CAN HELP PEOPLE TALK THEMSELVES
INTO BUYING JUST ABOUT ANYTHING.

7. USE WELL CRAFTED LANGUAGE
TO HELP PEOPLE TALK THEMSELVES INTO BUYING INTO YOUR VISION

8. USE VAST LANGUAGE TO BE COMPELLING
• VISUAL
• ASSUMPTIVE
• SUGGESTIVE
• TRANSFORMATIONAL

9. THINK LIKE A BRAND OR A MOVEMENT
STUDY:
• SALES
• MARKETING
• ADVERTISING
• POLITICAL RHETORIC
• SOCIAL MOVEMENTS

10. CREATE YOUR SLOGAN

11. COME UP WITH A TAG LINE

12. LEARN TO USE LABELS

13. FIND A SAYING THAT WORKS FOR YOU
• INVENT ONE OR BORROW ONE

14. FIND A PHRASE THAT PAYS
• THE CLOSING STATEMENT
• THE ASK
• THE COMMITMENT GETTER

15. YOU CAN DO THIS
• USE VAST AND COMPELLING LANGUAGE
• CREATE SLOGANS AND TAG LINES
• USE LABELS AND SAYINGS
• FIND YOUR PHRASE THAT PAYS

16. SAY THE RIGHT THINGS
AT THE RIGHT TIME
TO THE RIGHT PEOPLE

17. GOOD LUCK AND GOOD SELLING!
@tronjordheim