13. Lợi ích của Chatbot
• Nhân viên tận tụy âm thầm 24/7
• Cá nhân hóa sâu
• Tăng tương tác của KH với Nhãn hàng
• Tiết kiệm thời gian và tiền bạc
• Xu hướng mới và hấp dẫn
17. WHY CHATBOTS FAIL?
• solving for irrelevant use cases
• offer really poor experiences
• NOT truly relevant and smart
18. WHY CHATBOTS FAIL?
• The most successful bots
out there make one thing
clear from the very
beginning of the
experience: that the user is
chatting with a robot, not
with another human
19. WHY CHATBOTS FAIL?
• Except in cases where bots are powered by natural
language processing technology, they can't hold
contextual information for longer than a few chat
bubbles, and will end up losing track of what the
user was saying before they posed the question.
20. WHY CHATBOTS FAIL?
• You are creating a bot to book appointments in a
spa. If your chatbot does not communicate with
the spa's existing appointment management
system, that means extra work for the business
owner to handle requests coming through this new
channel – and ultimately lack of consistency for the
user.
• Bots that do one thing well
are more helpful that bots
that do many things
poorly.
21. BUT NOT EASY TO CREATE
SOMETHING THAT WORKS
Even the big companies are
struggling