1. WCIT 2010 DR TROND ARNE UNDHEIM
DIRECTOR OF STANDARDS STRATEGY AND POLICY, ORACLE CORP.
The Silent Power INTRODUCTION
of Open Standards 15 MINUTES
Fixing Standardization in Europe and beyond

2. THE SILENT POWER OF OPEN STANDARDS
FIXING STANDARDIZATION IN EUROPE AND BEYOND
CHALLENGE
What are open standards? Transparent. Inclusive. Implemented
Why are they important? Efficient. Innovation Platform. Fight lock-in.
Who creates them? Market players. Fora/consortia (OASIS, W3C)
What about Europe? Outdated. Digital Agenda plays catch up.
Leadership From Below Don’t wait. Take charge. Be a Change maker

3. THE SILENT POWER OF OPEN STANDARDS
FIXING STANDARDIZATION IN EUROPE AND BEYOND
SILENT POWER
Collective drive
Balance
Lead only when needed
Lead by example
Build patterns
© Global Nomad group

4. THE SILENT POWER OF OPEN STANDARDS
FIXING STANDARDIZATION IN EUROPE AND BEYOND
LEADERSHIP
Leadership from below Attitude to change v. Position in a hierarchy
Social networks Take advantage. Choose wisely where to play.
Empowerment Motivating & enabling stakeholders to engage
Governance Sector impact (private/public/non-profit/citizens)
Diplomacy Empathize, compromise, act, spread the news

5. THE SILENT POWER OF OPEN STANDARDS
FIXING STANDARDIZATION IN EUROPE AND BEYOND
SOLUTIONS
EU standardization reform Recognize fora/consortia specifications (2010)?
Digital Agenda From openness policy to procurement reality?
EU as procurer Strategy for IT openness migration over 10 years?
Share best practice Boost ePractice.eu and Semic.eu – other venues?
Global alignment Interoperability through open standards

6. WCIT 2010
Fixing Standardization…
TAKING THE SILENT POWER OF OPEN STANDARDS FROM POLICY TO REALITY