Facebook has over 118 million active daily users in India who spend an average of 55 minutes per day on the platform. 70% of content on social media should provide valuable information to followers, 20% should share other sources, and 10% should promote products. The optimal time for posting on social media is between 1-4pm as it results in the highest click rate and engagement. Brands can increase their visibility by following a 70-20-10 content ratio, posting between 1-4pm, using relevant hashtags, and adding high resolution images to make posts more appealing.

1. Important Facts
118
million
million
million
35 30
million
5.5
55 21 99 84
million minutes million percent
active
users daily
spent average
on facebook daily
monthly
active users
access through
mobile
Optimal Posting Time
70% of content should based on
information valuable to followers
20% should be content shared from
other sources
10% content should be promoting
own products
Capture the huge
audience through:
rule for posting content
70-20-10
1-4pm results in
Highest Click Rate
is peak time
 4
1
Make use of hashtags Create Vivid Imagery
Hashtags give the campaign
further exposure. Make sure you
do not overdo them.
Make the post appealing
through the use of high res pictures
Social Media Examiner | Quick Sprout | ComScore | We Are Social | The Economic Times
Sources:
Facebook usage vis-a-vis other social media platforms in India
MillionIndian Users 75% 25%
How to Increase Brand Visibility
How Can Brands Leverage