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HOW TO CREATE A             COOL
        COMPANY CULTURE
THAT ATTRACTS TOP TALENT & GROWS YOUR BUSINESS

           Nettie Nitzberg, principal
                 WOW! transformations
           nettie@wowtransformations.com
            www.wowtransformations.com
Identify

 5 - 6 words that
describe your company
COOL company
 Examples…

  Words…
Are You A COOL Company   ?
COOL companies…
      Stand out!

  Attract top talent!

Support business growth!
How Can You…




   Differentiate
    your business by revving
      up your company's
        COOL factor?
WHAT’S THAT?
HOW CAN I DO THIS?

Defined as: the behaviors and beliefs characteristic
of a particular social, ethnic, or age group
WHY ARE THEY   COOL?
Clearly Communicate
              Your Culture
In a Business Insider video interview, Zappos CEO Tony
Hsieh estimates hiring mistakes have cost his
company more than $100 million since it was
founded in 1999. There is a "domino effect" when bad hires
make their own bad hiring decisions, says Hsieh. While it's
tempting for startups and other growing companies to staff
and accommodate that growth, Hsieh says it's a mistake
managers will come to regret if hires aren't a good fit with
the corporate culture. Zappos now" sacrifices short-term
benefits for long-term gains" by spending time vetting
potential employees and hiring only folks that
mesh well with the company's culture.
Key Takeaway’s

 Differentiate your business

   COOL Factor
   COOL Culture
Ambassadors & Evangelists
HOW TO CREATE A COOL
       COMPANY CULTURE
THAT ATTRACTS TOP TALENT & GROWS YOUR BUSINESS

           Nettie Nitzberg, WOW! transformations

       nettie@wowtransformations.com | 678.438.4803
              www.wowtransformations.com

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Create A Cool Company

  • 1. HOW TO CREATE A COOL COMPANY CULTURE THAT ATTRACTS TOP TALENT & GROWS YOUR BUSINESS Nettie Nitzberg, principal WOW! transformations nettie@wowtransformations.com www.wowtransformations.com
  • 2. Identify 5 - 6 words that describe your company
  • 4.
  • 5. Are You A COOL Company ?
  • 6. COOL companies… Stand out! Attract top talent! Support business growth!
  • 7. How Can You… Differentiate your business by revving up your company's COOL factor?
  • 9. HOW CAN I DO THIS? Defined as: the behaviors and beliefs characteristic of a particular social, ethnic, or age group
  • 10. WHY ARE THEY COOL?
  • 11. Clearly Communicate Your Culture In a Business Insider video interview, Zappos CEO Tony Hsieh estimates hiring mistakes have cost his company more than $100 million since it was founded in 1999. There is a "domino effect" when bad hires make their own bad hiring decisions, says Hsieh. While it's tempting for startups and other growing companies to staff and accommodate that growth, Hsieh says it's a mistake managers will come to regret if hires aren't a good fit with the corporate culture. Zappos now" sacrifices short-term benefits for long-term gains" by spending time vetting potential employees and hiring only folks that mesh well with the company's culture.
  • 12. Key Takeaway’s  Differentiate your business  COOL Factor  COOL Culture Ambassadors & Evangelists
  • 13. HOW TO CREATE A COOL COMPANY CULTURE THAT ATTRACTS TOP TALENT & GROWS YOUR BUSINESS Nettie Nitzberg, WOW! transformations nettie@wowtransformations.com | 678.438.4803 www.wowtransformations.com

Hinweis der Redaktion

  1. How To Create A COOL Company Culture That Attracts Top Talent & Grows Your Business 
  2. Take a minute or two and write a description…And focus is the key – if you can’t describe your business in five (or at most six) words or less, you might be spreading yourself too thin. Or having trouble coming to grips with what you want your company to do.This is a key point. If you cannot describe your business in five words, this is a great time to sit back and ask yourself what your company stands for.
  3. Why did these companies come to mind?What were you thinking of when you came up with these words?Were any of these the same words you used to describe your own company? Why or why not?
  4.  So… are you a cool company?Do your employees love Mondays? Do they brag about working for your company? Do their friends want to work there? Do your key players stay long after your competitors have lost theirs?“COOL” companies stand out. They attract top talent and support business growth. 
  5.  So… are you a cool company?Do your employees love Mondays? Do they brag about working for your company? Do their friends want to work there? Do your key players stay long after your competitors have lost theirs?“COOL” companies stand out. They attract top talent and support business growth. 
  6. FOCUS:Identify what COOL factor meansSteps to make your company culture COOLWays to turn your employees into company ambassadors and evangelists
  7. How To Create A COOL Company Culture That Attracts Top Talent & Grows Your Business