Tom SNyder Presentation: The What, Where and WHO of your brand in Social Media

1. Tom Snyder Trivera Interactive NonBox Marketing Summit Dec 3, 2009 The What, Where and WHO of Your Brand on Social Media

3. Newspaper Ads Direct Mail TV Spots Radio Ads Trade Shows Infomercials Web Email Networking Outdoor Sponsorships Telemarketing Referrals Social Media PR Print

5. Web2.0, or Social Media Content C onsumers > Content C reators Information > Conversations Top Down > Bottom Up and Side-to-Side Push > Pull Participation Not Optional

6. Social Media

7. It’s all just fun and games until someone... … starts using it to impact a brand!

8. “ Who cares what I had for breakfast?” Kellogg’s, Post, Quaker Oats, Kashi Folgers, Maxwell House, Starbucks Carnation, International Delight Krups, Bunn, Mr. Coffee McDonald’s, Denny’s, Perkins, IHOP Bill Eisner!

12. Monitor Brand Chatter Search Sites Bookmark Sites Twitter Search Facebook Monitoring Tools

15. Tactics without strategy is the noise before defeat… Strategy without t actics is the slowest route to victory -Sun Tzu

17. Integration

20. Internal Staff

21. The Brand Personified

22. C-Level

23. Agency/Marketing

31. Personal Brand Vs Corporate Brand

34. Tom Snyder President and CEO [email_address] @triveraguy on Twitter 262-250-9400 Trivera Interactive W177 N9856 Rivercrest Dr Germantown, WI 53022 (new Menomonee Falls address on Jan 2, 2010)