Slides from the talk in Oxford with Paul Avins on Social Media Trends.

1. You-Bloggin-Twitt-Face
Start Using Social Media To Grow Your Business
1

2. Social Media
People having conversations online. Your market is
creating photos, blogs, chat sites, micro-blogs, social
networks, video sharing, RSS feeds and podcasts to
discuss and comment on just about... Everything.
2

3. “Taking over the world for under $1 Billion”
3

4. Industrial Revolution
4

5. Entrepreneur Revolution
5

6. New Economy
6

7. The Pie Is Covered in Ants
7

8. It’s Only The
Beginning...
8

9. 1890’s Phones start ringing
... Effects came later
9

10. 1930’s Airlines take off
... Effects came later
10

11. 1950’s TV turns on
... Effects came later
11

12. 1960’s Computers boot up
... Effects came later
12

13. 1980’s Mobiles start buzzing
... Effects came later
13

14. 1990’s Internet connects
... Effects came later
14

15. 2000’s Search finds everything
... Effects came later
15

16. Late 2000’s Social Media connects everyone
... Effects came later
16

17. 2010’s Mobile Web connects everything
... Effects came later
17

18. The Future:
Everyone and
Everything is
Connected.
18

19. The Future:
Big Companies
Can’t Compete
With Small Ones.
19

20. You’re Local or You’re Global
20

21. The Future:
No one has a job.
We’re all ‘Suppliers
and Producers”.
21

22. The Future:
Your Career is
OVER.
22

23. The Future:
We all need a
Brand built on a
Micro-Niche.
23

24. “New Found Land”
24

25. In the agricultural economy “First Settlers”
claimed Land to build wealth
25

26. In the ideas economy “First Settlers” claim
Niches and Micro-Niches
26

27. In the past they lined up at your “shop”.
27

28. In the future they line up at your “shop”.
28

29. Lets Imagine
You Want To
Start A Business
This Week...
29

30. It’s never been easier to find a niche!
30

31. 20,550+ Members
31

32. It’s never been easier to ask the market!
32

33. It’s never been easier to make a product!
33

34. It’s never been easier to source a product!
34

35. It’s never been easier to write a book!
35

36. It’s never been easier to publish a book!
36

37. It’s never been easier to distribute ideas!
37

38. It’s never been easier to build a brand!
38

39. It’s never been easier to have a web store!
39

40. ... and start using ebay!
40

41. It’s never been easier to accept payment!
41

42. It’s never been easier get designs!
42

43. It’s never been easier get your legals!
43

44. It’s never been easier to outsource everything else!
44

45. It’s never been easier to manage a global team!
45

46. It’s never been easier to communicate!
46

47. It’s never been easier to get others involved!
47

48. AND
You can Promote it with
Videos... Blogs...
Tweets... Podcasts...
Communities... Fan
Pages... Ebooks...
Photos... Links...
Slides... FOR FREE
48

49. So What?
49

50. Look at
MY Brand!!
The Past Was About Shouting The Loudest
50

51. The Future Is About Leading Tribes
51

53. Target

54. Target Everyone
Else

55. How
Starbucks
Stays Social...
4.7M YouTube Views
830k Twitter Followers
6.6M Facebook Supporters
20k+ Viewed the New Ad
700 Commented on it
4,800 “Liked” it
53

56. Over 100,000 shared ideas.
54

57. How
The Marriott
Stays Social...
445k YouTube Channel Views
35k Twitter Followers
55

58. Bill Marriott Blogs Every Week
56

59. Singapore Marriott has 1,300+ ‘Fans’
57

60. 74% of
consumers
trust Peer
Recommendations
58

61. 14% of consumers trust Advertising
59

62. Market Place
Blogs, Videos, Emails, Groups, Content, Podcasts, RSS,
Voices Applications, Noise Etc
Empower Powerful Brand, Relevant
Customers Landing Pages
to become Voices
for your biz.
Customers Effective
Products
Promotions
Your Customers Are Your Marketing Team
60

63. Once Again,
David Beats
Goliath
We are now seeing the
immutable power of “Nobodies”.
- Bloggers
- Podcasters
- Social Networkers
- Commenters
61

64. MichellePhan
http://www.youtube.com/
user/MichellePhan
2.7 Mil Channel Views
Sponsors Videos, Blogs, Twitter
Erabelle.com, Beautychoice.com,,
AfterglowCosmetics.com,
LiseWatier.com, PurMinerals.com, Product Sites
AnastasiaBrows, Nailene.com
Make-Up
62

65. Gary
Veynerchuck
Built a $50M wine business
using YouTube and Twitter. He
now has over 850,000 twitter “The wine I am playing with is http://
bit.ly/cvuFdS i love this little wine,
followers. and look at the cute label.”
63

66. Girl Power
iJustine (age 26) gives a
fashionable girls perspective on 1.1M Twitter Followers
Technology. 91 YouTube Views
85k Fans on Facebook
64

67. The Future:
Big Companies
Can’t Compete
With Small Ones.
65

68. Forget
Competing
66

69. Forget
Leadership
67

70. Embrace
Partnering 68

71. The Future:
Every One and
Everything is
Connected.
69

72. Forget
Shouting 70

73. Forget
Crowds 71

74. Embrace
Tribes 72

75. YOU?
73

76. Opportunity Knocks
74

77. Program includes Full Day - Social Media & JV Strategy Day
Using Social Media to ...
•
Generate leads/enquiries.
•
Convert more leads into customers. £595
•
Increase the value of a sale
and the ongoing business from each client.
•
Cut out costs and maximise profit.
• Increase the overall value of your business.
• Engage JV partners
to promote you and your business
Plus - 3 Online Webinars
•
Answer Questions and,
•
Share case studies,
•
Further strategies
75

78. One Day Strategy Event - June 11th Oxfordshire
Three Follow-Up Webinars - June 24, July 8 & 22
76

79. Take Action...
DVD Workshop
2 Hour Social Media Workshop
2 Bonus Talks
Achieve:
- More Leads
- Better Customers
- Higher Sales
- Wider Margins
- Stronger Brand
77

80. Take Action...
DVD Workshop
2 Hour Social Media Workshop
2 Bonus Talks
Achieve:
- More Leads
- Better Customers
- Higher Sales
- Wider Margins
- Stronger Brand
£117.50
77

81. Program includes Full Day - Social Media & JV Strategy Day
Using Social Media to ...
•
Generate leads/enquiries.
•
Convert more leads into customers. £595
•
Increase the value of a sale
and the ongoing business from each client.
•
Cut out costs and maximise profit.
• Increase the overall value of your business.
• Engage JV partners
to promote you and your business
Plus - 3 Online Webinars
•
Answer Questions and,
•
Share case studies,
•
Further strategies
78

82. Take Action...
With No Risk
All of my programs are 100%
Money Back Guaranteed. If you
attend, play full-out for the entire
program and it doesn’t meet your
criteria for being a valuable and
powerful experience ... I will refund
your investment.
(See the T’s and C’s at the back)
79

83. Don’t Do This!
80

84. @DanielPriestley
81