This document provides guidance on writing effective news releases, including what constitutes news, types of news releases, formatting tips, essential content to include, distribution strategies, common mistakes to avoid, and online resources for more information. It recommends starting with a brief description of the news, distinguishing who announced it, using an inverted pyramid writing style, focusing on newsworthy information that readers can relate to in the first 10 words, and providing ample contact details.
1. Media Relations 101 How to write effective news releases Trish Freshwater, APR May 20, 2009
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4. News Release vs. Media Alert News Release Media Alert Comprehensive, detailed Brief, garners attention Uses full prose Often contains bullet statements Could be reproduced as an article Often serves as an invitation Inverted pyramid writing style Provides just the basics
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