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BRAND GUIDE
2017
BRAND GUIDE PREMIER LOGO
LOGO MARK W ORD MARK
BRAND GUIDE PREMIER CLEAR SPACE & SIZING
CLEARSPACE
Arectangularminimum areaofspaceshouldalwayssurround
thePremierlogo.
447pxwidth
375pxheight
MINIMUM SIZE
There are no established dimensionsforthe Premierlogo,
howeverelementslikeconvenientspace,elegance,legibility
and purpose should be taken into consideration when
resizing.
Thereisnocertainmaximum sizeforthePremierlogo.Only
minimum sizesasdemonstratedhere.
FAVICON:
16pxwidth
13pxheight
BRAND GUIDE PREMIER LOGO USAGE
ThePremierlogocanbeplacedonawhitebackgroundorablackbackground.
Theflatcoloredlogoisusedmainlyforprintandproductionpurposeswhilethe
gradientcanbeusedfordigitalorwebuse.Thelogocanalsobeusedinblackor
white.Whenplacingthelogooverimages,thewhiteversionispreferedtouse
whileensuringit’splacedoveradarkareatomaintaincontrastandclarity.
BRAND GUIDE PREMIER LOGO USAGE
INCORRECTLOGOUSAGE
Donotstretchorsquashlogo
Donotrotatelogo Donotaddanyshadow effects Donotuseatransparencyeffect
Donotswitchlogocolors Donotusedifferentgradients
BRAND GUIDE PREMIER COLOR
FLATCOLORS GRADIENTCOLORS
Tacha
#D9B757
RobRoy
#EDC566
TallPoppy
#BB2926
RGB:187,41,38
CMYK:19,97,99,9
RGB:217,183,87
CMYK:16,25,78,0
RGB:237,197,102
CMYK:7,22,71,0
OldBrick
#9c1e21
156,29,32
25.1,100,100,22.7
RGB:
CMYK:
Location:0% Location:28%
Thunderbird
#d1181f
209,24,31
0,100,100,13
RGB:
CMYK:
226,28,44
Location:66.85%
AlizarinCrimson
#e21c2c
2,100,92,2.75
RGB:
CMYK:
239,105,61
Location:88.76%
Jaffa
#ef6a3d
1.84,73.4,83.6,0
RGB:
CMYK:
239,62,35
Location:100%
Pomegranate
0,91,100,0
#ef3e23
RGB:
CMYK:
Marigold
#b57d2b
180,125,43
26.17,51.95,100,8.2
RGB:
CMYK:
Location:0%
255,237,137
Location:51.61%
Salomie
#ffec89
2,100,92,2.75
RGB:
CMYK:
Marigold
#b57d2b
180,125,43
26.17,51.95,100,8.2
RGB:
CMYK:
Location:100%Location:33.33%
Mustard
#ffe65c
1.56,5.86,76.56,0
RGB:
CMYK:
255,231,92
Location:66.13%
Mustard
#ffe65c
1.56,5.86,76.56,0
RGB:
CMYK:
255,231,92
BRAND GUIDE PREMIER TYPEFACE
Note:AlwaysuseTahomaBoldforthePandI
in “PharmaceuticalIndustry”
EnglishTypefaceFonts:
PrimaryFont:TahomaBold,mainlyusedfor
headlinesandtitles
SecondaryFont:TahomaRegular,mainlyusedfor
bodyparagraphs
TahomaBold
TahomaRegular
BRAND GUIDE PREMIER MOCKUPS
STATIONERY
BRAND GUIDE PREMIER MOCKUPS
CLOTHES
BRAND GUIDE PREMIER MOCKUPS
SOCIAL MEDIA
FACEBOOK
BRAND GUIDE PREMIER MOCKUPS
SOCIAL MEDIA
TW ITTER

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Premiere brand guide 2017

  • 2. BRAND GUIDE PREMIER LOGO LOGO MARK W ORD MARK
  • 3. BRAND GUIDE PREMIER CLEAR SPACE & SIZING CLEARSPACE Arectangularminimum areaofspaceshouldalwayssurround thePremierlogo. 447pxwidth 375pxheight MINIMUM SIZE There are no established dimensionsforthe Premierlogo, howeverelementslikeconvenientspace,elegance,legibility and purpose should be taken into consideration when resizing. Thereisnocertainmaximum sizeforthePremierlogo.Only minimum sizesasdemonstratedhere. FAVICON: 16pxwidth 13pxheight
  • 4. BRAND GUIDE PREMIER LOGO USAGE ThePremierlogocanbeplacedonawhitebackgroundorablackbackground. Theflatcoloredlogoisusedmainlyforprintandproductionpurposeswhilethe gradientcanbeusedfordigitalorwebuse.Thelogocanalsobeusedinblackor white.Whenplacingthelogooverimages,thewhiteversionispreferedtouse whileensuringit’splacedoveradarkareatomaintaincontrastandclarity.
  • 5. BRAND GUIDE PREMIER LOGO USAGE INCORRECTLOGOUSAGE Donotstretchorsquashlogo Donotrotatelogo Donotaddanyshadow effects Donotuseatransparencyeffect Donotswitchlogocolors Donotusedifferentgradients
  • 6. BRAND GUIDE PREMIER COLOR FLATCOLORS GRADIENTCOLORS Tacha #D9B757 RobRoy #EDC566 TallPoppy #BB2926 RGB:187,41,38 CMYK:19,97,99,9 RGB:217,183,87 CMYK:16,25,78,0 RGB:237,197,102 CMYK:7,22,71,0 OldBrick #9c1e21 156,29,32 25.1,100,100,22.7 RGB: CMYK: Location:0% Location:28% Thunderbird #d1181f 209,24,31 0,100,100,13 RGB: CMYK: 226,28,44 Location:66.85% AlizarinCrimson #e21c2c 2,100,92,2.75 RGB: CMYK: 239,105,61 Location:88.76% Jaffa #ef6a3d 1.84,73.4,83.6,0 RGB: CMYK: 239,62,35 Location:100% Pomegranate 0,91,100,0 #ef3e23 RGB: CMYK: Marigold #b57d2b 180,125,43 26.17,51.95,100,8.2 RGB: CMYK: Location:0% 255,237,137 Location:51.61% Salomie #ffec89 2,100,92,2.75 RGB: CMYK: Marigold #b57d2b 180,125,43 26.17,51.95,100,8.2 RGB: CMYK: Location:100%Location:33.33% Mustard #ffe65c 1.56,5.86,76.56,0 RGB: CMYK: 255,231,92 Location:66.13% Mustard #ffe65c 1.56,5.86,76.56,0 RGB: CMYK: 255,231,92
  • 7. BRAND GUIDE PREMIER TYPEFACE Note:AlwaysuseTahomaBoldforthePandI in “PharmaceuticalIndustry” EnglishTypefaceFonts: PrimaryFont:TahomaBold,mainlyusedfor headlinesandtitles SecondaryFont:TahomaRegular,mainlyusedfor bodyparagraphs TahomaBold TahomaRegular
  • 8. BRAND GUIDE PREMIER MOCKUPS STATIONERY
  • 9. BRAND GUIDE PREMIER MOCKUPS CLOTHES
  • 10. BRAND GUIDE PREMIER MOCKUPS SOCIAL MEDIA FACEBOOK
  • 11. BRAND GUIDE PREMIER MOCKUPS SOCIAL MEDIA TW ITTER