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Facts,
Fake news
and Facebook
UTAR, Kampar
July 12, 2017
2
The Internet circa 1997
3
The challenge in 2017 and beyond
Where is everyone?
2 billion monthly active users
Malaysia: >23 million
1b unique users/month, 6b hrs watched/month
300hrs of video uploaded/1 min
1.2b monthly active users
Malaysia: 75% penetration
600million active users/month
500m registered users
Malaysia: >3m
328m monthly active users
Malaysia: >2m (estimate)
200m daily active users
Malaysia: ?
4
Sources: Statista(Apr, 2017), ExpandedRamblings.com, Facebook, Linkedin, Twitter,
Socialbakers.com ,YouTube , GreyReview, Google, Tumblr, Instagram, Whatsapp, DMR
Facebook > China/India
DFTZ and e-commerce
The future of messaging
Media diet has changed
Edelman Trust Barometer 2017
11
12
Competition from unlikely places
Media today: Big Data
•Volume
•Velocity
•Variety
•Veracity
•Value
Quake or fake?
16
Fake or real?
Act of terrorism or crazy guy?
Trump Effect
Photo purportedly of recent refugees
were actually of rally in 2012
Fooling the public is an agenda
How journalists
attribute and verify
information
Verifying information on social media
• Examine profile: bio,
links, email, previous
updates, retweets,
friends, followers
• Check time of update
esp. breaking news
• Check photos, location,
correlate with other
tweets, updates
• Send email, message,
ask for permission to
use photos
Source:
http://stevebuttry.wordpress.com/2013/01/21/how-to-verify-information-from-tweets-check-it-out/
Attribution for journalists
• Always ask for permission: even though you are
their ‘friend’ on social networks doesn’t mean
they want to be quoted. Respect privacy.
• Be skeptical: Photos, videos can be manipulated
• Always attribute to primary source: plagiarism
can get you in serious trouble
• Find and link to primary source. For images: Use
tineye.com, images.google.com
• Caveat: “This information as yet to be verified
through independent sources”
Link: http://stevebuttry.wordpress.com/2011/10/31/you-can-quote-me-on-that-advice-on-attribution-for-
journalists/
29
Verify before spreading
Be a hoax-debunker
and stem the fakery
Advice for future debunker
• Be skeptical of anything you receive
• Check the URL
• Check the publisher, source, author, date
• Google the headline with the word “hoax”
in it
• Do reverse image search on Google
• Do not share unverified gory pictures and
videos, especially of children
• Do not share memes unless the people in
the photo are clearly identified eg. a
celebrity parody
“Technology is nothing. What's
important is that you have a faith
in people, that they're basically
good and smart, and if you give
them tools, they'll do wonderful
things with them,”
Steve Jobs
“Technology is nothing. What's
important is that you have a faith
in people, that they're basically
good and smart, and if you give
them tools, they'll do wonderful
things with them,”
….or Albert
Einstein?

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Facts, Fake news and Facebook

  • 1. Facts, Fake news and Facebook UTAR, Kampar July 12, 2017
  • 3. 3 The challenge in 2017 and beyond
  • 4. Where is everyone? 2 billion monthly active users Malaysia: >23 million 1b unique users/month, 6b hrs watched/month 300hrs of video uploaded/1 min 1.2b monthly active users Malaysia: 75% penetration 600million active users/month 500m registered users Malaysia: >3m 328m monthly active users Malaysia: >2m (estimate) 200m daily active users Malaysia: ? 4 Sources: Statista(Apr, 2017), ExpandedRamblings.com, Facebook, Linkedin, Twitter, Socialbakers.com ,YouTube , GreyReview, Google, Tumblr, Instagram, Whatsapp, DMR
  • 7.
  • 8. The future of messaging
  • 9. Media diet has changed
  • 11. 11
  • 12. 12
  • 14. Media today: Big Data •Volume •Velocity •Variety •Veracity •Value
  • 15.
  • 18.
  • 19.
  • 20. Act of terrorism or crazy guy?
  • 22.
  • 23. Photo purportedly of recent refugees were actually of rally in 2012
  • 24. Fooling the public is an agenda
  • 25.
  • 26. How journalists attribute and verify information
  • 27. Verifying information on social media • Examine profile: bio, links, email, previous updates, retweets, friends, followers • Check time of update esp. breaking news • Check photos, location, correlate with other tweets, updates • Send email, message, ask for permission to use photos Source: http://stevebuttry.wordpress.com/2013/01/21/how-to-verify-information-from-tweets-check-it-out/
  • 28. Attribution for journalists • Always ask for permission: even though you are their ‘friend’ on social networks doesn’t mean they want to be quoted. Respect privacy. • Be skeptical: Photos, videos can be manipulated • Always attribute to primary source: plagiarism can get you in serious trouble • Find and link to primary source. For images: Use tineye.com, images.google.com • Caveat: “This information as yet to be verified through independent sources” Link: http://stevebuttry.wordpress.com/2011/10/31/you-can-quote-me-on-that-advice-on-attribution-for- journalists/
  • 30. Be a hoax-debunker and stem the fakery
  • 31. Advice for future debunker • Be skeptical of anything you receive • Check the URL • Check the publisher, source, author, date • Google the headline with the word “hoax” in it • Do reverse image search on Google • Do not share unverified gory pictures and videos, especially of children • Do not share memes unless the people in the photo are clearly identified eg. a celebrity parody
  • 32.
  • 33. “Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them,” Steve Jobs
  • 34. “Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them,” ….or Albert Einstein?