Trimax Solutions is a Sydney website design company specializing in website design with a powerful content management system (CMS), ecommerce solutions, logo branding, internet marketing, social media marketing, search engine optimisation (SEO) as well as automation and integration in order to provide you with the best IT and online marketing tools currently available for your business’ success.
Trimax social media to increase seo and brand awareness
1. If you are not already using Social Media, you are
already losing out!
www.trimaxsolutions.com Web design package
Social Media Marketing Services SEO Package
2. Your ONE STOP IT & INTERNET MARKETING SHOP
www.trimaxsolutions.com
www.trimaxsolutions.com Web design package
Social Media Marketing Services SEO Package
3. Why Social Media?
Social Media information is already ranking better than
websites information.
It’s a simple as search engines such as Google and Yahoo
rank dynamic or changing content such as information
(posts), videos, articles very well
Social Media is full of dynamic content
www.trimaxsolutions.com Web design package
Social Media Marketing Services SEO Package
5. Why Social Media?
Previous to Social Media sites, Blogs and Forums were very
good tools to rank well on Google due to their dynamic
content. Same applies to Social Media sites
Posts on social media sites with links back to your website
is an easy way to create backlinks to generate more traffic to
our website.
Also broadcasting or syndicating information such as a
blog posts from your website to all social media sites
increases chances to be found by users searching on those
media sites.
Also social media sites generate free content by allowing
people to post comments and information.
www.trimaxsolutions.com Web design package
Social Media Marketing Services SEO Package
6. Why Social Media?
Increase Sales/Profits
Getting new clients
Selling more products/services to existing clients
Creating new products/services to sell to existing and new clients
by
Increasing their brand awareness
(get more people to know and talk about them)
Increasing their Traffic
Increasing their users database (clients and potential clients)
Increasing their Ranking and SEO
www.trimaxsolutions.com Web design package
Social Media Marketing Services SEO Package
7. Search Engine Optimisation (SEO)
I compare SEO with losing weight and dieting!
Why?
Because unfortunately there are no magic pills!
It’s a combination of actions and tools which must be done and then be
maintained otherwise your ranking will drop
It’s usually a cooperation between the business content manager and the SEO
service provider or order to have the best possible ranking with the content
generated.
www.trimaxsolutions.com Web design package
Social Media Marketing Services SEO Package
8. Most common mistake related to SEO
No SEO at all
No clear keywords for their products or services
Wrong keywords used
Wrong keywords strategies used
Not updating your keywords strategy to follow the
market demands
How to have the best possible SEO to increase your
online traffic and brand awareness then?
www.trimaxsolutions.com Web design package
Social Media Marketing Services SEO Package
9. SEO - Where does it start?
Market research
What’s hot? What’s selling at this time?
What are your potential clients looking for?
Traffic Analysis
How are your existing clients and potential clients searching?
What traffic are you current experiencing?
Keywords
One of the most important aspect for SEO
Keywords are used on websites, social media sites, article sites, video sites and
more.
www.trimaxsolutions.com Web design package
Social Media Marketing Services SEO Package
10. Need to use a combination of tactics
Typical Website SEO strategies
Combining keywords with:
Domain name/Title
Keywords/Descriptions
Keywords on pages/content (most common mistake)
Descriptions of Images
Site map – uploaded to Google/Webmaster Tools
Backlinks (links on other websites/social media sites linking back to your
website
www.trimaxsolutions.com Web design package
Social Media Marketing Services SEO Package
11. Need to use a combination of tactics
Dynamic Website Content
Forums
Blogs
Articles
Videos
Social media sites
Facebook
Youtube
Google+
Linked In
Twitter
Google LOVES dynamic/changing content…don’t be lazy!
www.trimaxsolutions.com Web design package
Social Media Marketing Services SEO Package
12. Need to use a combination of tactics
Paid Traffic
Ad Words
Need good keyword strategy for maximum results
Facebook Advertising
Very good value for money at the moment
Targeted marketing/advertising
Affiliates
Let others sell your products!
www.trimaxsolutions.com Web design package
Social Media Marketing Services SEO Package
13. Social Media Strategies
Facebook pages (not Profile page)
Generate as many likes as possible (build a users list)
Do targeted advertising (good value for money)
Region
Sex (Male or Female)
Interest
Facts
845M+ users globally
10.7M+ users in Australia
10M+ comments every 20 minutes
1.9M friends requests accepted every 20 mins
2.7M uploaded photos every 20 mins
1.8 status updates every 20 mins
Trimax Facebook Strategy has 20+ steps to use the full potential of Facebook
www.trimaxsolutions.com Web design package
Social Media Marketing Services SEO Package
14. Social Media Strategies
Google +
Google’s competitor to Facebook
Google owns Google+
Do you think Google+ will rank very well?
Twitter
To promote information and news with backlinks to your website
Not necessarily for tweeting
YouTube channels (Future on Internet Marketing)
Information videos (slideshow / PowerPoint presentations)
Training videos
Updates videos
Facts:
Youtube has 11 times more searches than Google
Google owns Youtube – This is why videos ranks very well.
www.trimaxsolutions.com Web design package
Social Media Marketing Services SEO Package
15. Social Media Strategies
Linked In
Professional contacts, information and news
Facts:
80% of jobs are found using Linked In
www.trimaxsolutions.com Web design package
Social Media Marketing Services SEO Package
16. Social Media Facts
Social media – dominate front pages of Google
Google likes recent and dynamic information and therefore loves Facebook,
Twitter, Google+, Youtube and linked In
(especially Youtube and Google+ as Google owns them)
All those social media strategies provide back linking to your website
SMO – social media optimisation (free)
www.trimaxsolutions.com Web design package
Social Media Marketing Services SEO Package
17. Need to use a combination of tactics
Build your user databases/Lists
Opt-in (website / Facebook)
Give something free in exchange (eBook)
Facebook Likes
Like our page and get an eBook or a chance to get a product
Sales Strategies
Affiliates ( multiple sellers for you – can be quite the sales force!)
Inform and educate your clients and potential clients
Blogs
Articles
eBooks
Webinars
PowerPoint slides or live screen demo’s
Put on your website and upload to your Youtube channel (backlinks to your site)
www.trimaxsolutions.com Web design package
Social Media Marketing Services SEO Package
18. In Summary
SEO optimisation is a combination of actions and steps done both on your website and
social media sites to increase your website ranking and brand awareness
A very good strategy is to link your website to your different social media sites to then
have backlinks from all those social media sites to your website
Eg:
1. Blog information about a new product/service you are now offering on your website blog
2. Post a summary of the blog post on the social media sites with a link (backlink) to your
blog post on your website.
3. Blog some more…
Therefore inform your clients and potential clients to create trust and
credibility while increasing your search engine optimisation, traffic and
brand awareness.
TAKE ACTION NOW!
www.trimaxsolutions.com Web design package
Social Media Marketing Services SEO Package
19. Example – Trimax website
www.trimaxsolutions.com Web design package
Social Media Marketing Services SEO Package
20. Example – Trimax website – Blog/RSS
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Social Media Marketing Services SEO Package
21. Example – Trimax – Facebook - Like
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Social Media Marketing Services SEO Package
22. Example – Trimax – Facebook - Wall
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Social Media Marketing Services SEO Package
23. Example – Trimax – Twitter
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Social Media Marketing Services SEO Package
24. Example – Trimax – Google+
www.trimaxsolutions.com Web design package
Social Media Marketing Services SEO Package
25. Example – Trimax – Linked In
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Social Media Marketing Services SEO Package
26. Example – Trimax – YouTube Channel
www.trimaxsolutions.com Web design package
Social Media Marketing Services SEO Package
27. You must Blog & Post
Post you knowledge on Social site to promote your
products and services
Post/Blog:
Information (education)
New products or services
Events for people to attend
Current events
Eg: Introduction video for you website can be done in less
than 10 minutes
www.trimaxsolutions.com Web design package
Social Media Marketing Services SEO Package
28. Conclusion
It’s as simple as you must use Social Media as it is now the key to increase your
ranking (SEO) and therefore your brand awareness and sales. If you are not
using Social Media right now, you are probably already losing out potential
clients and sales
Social Media is easy to use, START USING IT!
www.trimaxsolutions.com Web design package
Social Media Marketing Services SEO Package
29. Contact Trimax Solutions to get started
At Trimax Solutions, we can get you started with social media in creating the right
strategy for your business to optimise the use of social media.
Our SEO product combined with our Social Media product are the perfect
combination to get the best ranking/traffic as well brand awareness for your
business
Visit us at www.trimaxsolutions.com and don’t hesitate to contact us for a free no
commitment consultation.
www.trimaxsolutions.com Web design package
Social Media Marketing Services SEO Package
30. Your ONE STOP IT & INTERNET MARKETING SHOP
www.trimaxsolutions.com
www.trimaxsolutions.com Web design package
Social Media Marketing Services SEO Package