2. Evolve
Build community
Inspire creativity
Revitalize the mall
STRATEGIC GOALS
Increase the number of potential mall
shoppers by attracting the parents and
friends of participants.
Let schools and organizations
participate, and allow parents to
coordinate with one another.
Encourage the posting, tagging, and
browsing of work online.
Keep business model flexible and
remain open to future expansion.
3. Evolve
Build community
Inspire creativity
Revitalize the mall
STRATEGIC GOALS
Increase the number of potential mall
shoppers by attracting the parents and
friends of participants.
Let schools and organizations
participate, and allow parents to
coordinate with one another.
Encourage the posting, tagging, and
browsing of work online.
Keep business model flexible and
remain open to future expansion.
4. Evolve
Build community
Inspire creativity
Revitalize the mall
STRATEGIC GOALS
Increase the number of potential mall
shoppers by attracting the parents and
friends of participants.
Let schools and organizations
participate, and allow parents to
coordinate with one another.
Encourage the posting, tagging, and
browsing of work online.
Keep business model flexible and
remain open to future expansion.
5. Evolve
Build community
Inspire creativity
Revitalize the mall
STRATEGIC GOALS
Increase the number of potential mall
shoppers by attracting the parents and
friends of participants.
Let schools and organizations
participate, and allow parents to
coordinate with one another.
Encourage the posting, tagging, and
browsing of work online.
Keep business model flexible and
remain open to future expansion.
6. Finding
Focus
‣ parents are busy
‣ “groups” feature lets
organizations join
‣ parents can manage
multiple children per
account
‣ make sharing on social
networks easy
RESEARCH
8. RESEARCH
Finding
Focus
‣ the idea is most
appealing to 5-12 year
olds
‣ simple in-store interface
works for all ages
‣ special member t-shirts
publicize participation
10. promotional
informational
photo and text
Learn more
username
password
Log in
Sign up!
Signup is free, etc.
microcopy here
Featured art
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description
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LocationsGallery AboutKidMalllogo Members
All LocationsSelected, MI
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Somewhere, TX
Selected, MI
City, MI
Placein, MS
Apple, NY
Morein, LA
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HOME & LOCATIONS
11.
12. Share this event with your friends
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No, thanks!
We'll be at KidMall at Briarwood from 6-8pm on
December 21st! Come visit!
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LocationsGallery AboutKidMalllogo Members
Your groups
Boy Scout troupe 134
Raven Elementary
Nearby malls
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3029 3128
2421 23 25 272622
201814 17 191615
129 1187 10 13
S
6
F
5
T
4
W
3
T
21
MS
December 2009 8am
2 spots available
1 2 3
10am
3 spots available
2pm
2 spots available
4pm
2 spots available
6pm
4 spots available
8pm
3 spots available
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rainbow, unicorn
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Nov 12, 6-8pm
Briarwood Mall
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Briarwood Mall
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Briarwood Mall
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Briarwood Mall
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