Introduction to social media for college marketing staff. Embedded video is used under license from CommonCraft.

1. social media
expanding reach & relationships

2. big
question

3. what is it?

5. two-way, multi-way
communication
wrapped up in mutual
respect of each other;
focus on “social”

6. opportunities are
BIG

7. what is the
VALUE
of social media?

8. it depends

9. what’s your
problem?

10. trey’s definition of
marketing

11. marketing is the
ongoing process
of engagement

12. strangers are
nurtured into
advocates

14. The Prospect’s Role

15. The Prospect’s Role
notice

16. The Prospect’s Role
notice
consider

17. The Prospect’s Role
notice
consider
connect

18. The Prospect’s Role
notice
consider
connect
purchase

19. The Prospect’s Role
notice
consider
connect
purchase
use

20. The Prospect’s Role
notice
consider
connect
purchase
use
share

21. The Prospect’s Role
notice
consider
connect
purchase
use
share

22. encourage/facilitate
next step
in the process

23. key questions

24. are people aware
we exist?

25. are people aware of
their own problem?

26. do people realize our
solution addresses
their problem?

27. do people know and
believe our solution is
the ideal solution for
their problem?

28. is it easy for people to
purchase our solution?

29. are people purchasing
our solution?

30. do people have what
they need to share
our solution with
their friends?

31. what’s your
marketing
challenge?