Youth insights from Trackers all over Malaysia, regarding travel and tourism. Don't miss out! :)

1. Youth Tourism Part 2 Trendstracker Asia

2. 15-24 year olds make up 43% of the youths in Malaysia which is defined as 15-40 years old. Source: http://www.census.gov/ipc/www/idb/region.php Trendstracker Asia

3. Bumiputera youths make up at least 65% of the overall 15-24 youths in Malaysia. Source: Swee-Hock, S. (2007). The Population of Malaysia. ISEAS Publishing, pages 162-164. Trendstracker Asia

4. With a global volume growth of 3-5% a year and expenditure increasing by 8% a year, the YOUTH MARKET is growingfaster than most other travel segments; http://pub.unwto.org/WebRoot/Store/Shops/Infoshop/482C/09E7/89D4/2506/AA82/C0A8/0164/F5B4/080514_youth_travel_matters_excerpt.pdf Trendstracker Asia

5. 70% of all trips taken by young people are motivated by goals such as a desire to explore, work or study abroad; Trendstracker Asia

6. The majority are students, aged under 26 years and with a high education level. Although they tend to have lower incomes, they are clearly prepared to save and/or work during their travels to significantly increase their spending power. http://www.atlas-euro.org/pages/pdf/FINAL_Industry_Report.pdf Trendstracker Asia

7. What are you doing to attract and engage the Bumiputera youth market? Trendstracker Asia

8. And what do you think 250 youths nationwide are saying about this? Trendstracker Asia

9. Trendstracker Asia

10. Places that they went? International- Bali, Thailand, United Kingdom, Jakarta, Cambodia, Laos, Bangkok, Singapore, Australia, Brunei Domestic-Langkawi, Penang, Sarawak, Sabah, Melaka, Kuala Lumpur. Trendstracker Asia

11. What do they do there? Festive seasons Gigs Studies Skateboarding Food tasting Shopping Tours Sight-seeing Visiting relatives Surfing Flaneur Trendstracker Asia

12. Hector, 20, Kuching “Skateboarding, beaches, surfing and food!” Mordiana, 20, Kuching “I’m usually off to Melaka or I’m off for tours and vacation.” Trendstracker Asia

13. Ray, 22, Kuching “Well, gigs, surfing and sight-seeing.” Umar, 20, Bangi “I become a flaneur, but mostly just observing the local architecture I like doing that and walking and I also sample the food, where I’ve been in Bali and Thailand, so far food very nice!” Trendstracker Asia

14. KamalFitri, 20, Kuala Lumpur “Learn about the culture, taste the food, know about history, look at the architecture, all those things, sightseeing la.” Urus, 20, Kuala Lumpur “Go to Penang! Vacation and also for the food! Penang is famous for jeruk and rojak!” Trendstracker Asia

15. Would they travel more often if there are cheaper packages for them? 100% of 250 youths said yes. Trendstracker Asia

16. FarisFirhat, 23, Gombak “Yes. I want to travel, but its expensive! If there is a cheap package inclusive of food and hotel, that’ll be so cool.” AliffFarhan, 18, Kuching “Yea for sure around Malaysia if its cheap especially.” Trendstracker Asia

17. Naquiah, 20, Seremban “Yes! if its cheap, I will.” Fyna, 20, Sarawak “Yeah, I would be able to fly more often.” Trendstracker Asia

18. AwangIzzam, 18, Penang “If there are packages thatarecheap, I can go back selalu! Its expensive you know!” Ernie Edward, 20, Sabah “Yes, definitely. I would travel more often.” Trendstracker Asia

19. There are millions of youths who are just WAITING to blow off some steam! Trendstracker Asia

20. Take this opportunity to ENGAGE THEM They are NOT PICKY about the hotels they stay in, or other luxuries. They just want to TRAVEL Trendstracker Asia

21. Now surely, there’s SOMETHING we can do about that?  Trendstracker Asia