Part two of the workshop of Ronald van den Hoff at Trendslation 2008

1. TRENDSLATION2008 PERSONAL & CORPORATE BRANDING PART 1

5. www.trotstrut.nl

7. RONALD VAN DEN HOFF agile development animoto authenthic avatar bewust ondernemen bloggen blogosphere blue ocean branding city marketing co-creation coach coaching collective intelligence covergence communication conflictbemiddeling contactmoment corporate citizenship corporate storytelling creative class crowdforcing cyberdigma delicious digg event-driven communication eye opener free music gadgets hotellerie hotello hospitality human potential idea infotainment inspiration internet leadership lovemark MVO meeting masters mindz.com network no-frills ontology ontmoeten ontwikkeling overheid people personal & corporate branding planet plezier in je werk profit reality game rdf rfid Ryan Air scalability scim seats2meet second life sellaband semantic web social capital social networking social media stakeholders stories story telling tag tagopshere talent toerisme transumer trends trendslation trendslator trend watcher trend watching trust ubiquitous computing user-generated content vergaderen vertrouwen W eb2.0 wiki you zara zelfontplooiing zzp

9. “… IS A WAY OF THINKING HOW A COMPANY ORGANIZES ITSELF TO MATCH ITS GOALS AND CAPABILITIES WITH STAKEHOLDER EXPECTATIONS” “… IS EEN COLLECTIE VAN VERWACHTINGEN IN DE GEDACHTE VAN EEN CONSUMENT” “… BY IDENTIFYING AND AUTHENTICATING A PRODUCT OR SERVICE IT DELIVERS A PLEDGE OF SATISFACTION AND QUALITY”

10. BRANDING PERSOONLIJKE & CORPORATE VERHALEN CONTACT-MOMENT KANSEN DIALOOG SOCIALE NETWERKEN GEVOEL/BELEVING STAKEHOLDERS BRANDING* “ RANGE OF ACTIVITIES AROUND THE PERSONAL & CORPORATE STORIES TO CREATE, TO FACILITATE, TO MANAGE AND TO EVALUATE COMMUNICATION & CONTACT OPPORTUNITIES WITH STAKEHOLDERS, RESULTING IN UNIQUE AND CONSISTENT STAKEHOLDER EXPERIENCES, THUS OPTIMIZING THE PROCES OF DIALOQUE IN SOCIAL NETWORKS”. * Ronald van den Hoff 2007

11. DIALOOG GEEN CONTROLE

13. VIRTUELE SOCIALE NETWERKEN: WEBTRIBES…ANOMIE* SOCIAL : HYVES BUSINESS: XING GAME : WORLD OF WARCRAFT (MMORPG: Massively Multiplayer Online Role Playing Game) HYBRIDE : SECOND LIFE *DURKHEIM 1893

21. AUTHENTIC