1. Management System Integration E-Business E-Markets Supply Chain Management Markets Innovation New Products / New Applications New Organisational Structures New Materials / New Processes Knowledge New Aspects of Management . . . Virtually Extended Enterprises Value Creation Management Technology Management Change Management

3. Management Activities in e-Business Subjects of Management Activities in e-Business Infrastructure of Management Activities in e-Business e-Business - Framework (1)

4. Infrastructure of Management Activities Conceptions Methodology Technology / IST Subjects of Management Activities Product and Service Management Activities in e-Business Resources and Processing Organization / Internal and External Structures e-Business - Framework (2)

5. Products, Processing and Organization as Elements of Electronic Business (5) External Organization Internal Organization Processing Resources Product / Service

9. e-Business: Methodology / Functionality (5) Supplier Producer Customer e-Market Business Web Management 3rd Step: Landscape of Digital Marketplaces for e-Business Web Management . . . . . . . . .

10. New Economy: Framework (5) Conception: Hierarchies Networks Markets Methodology: Technology: Internet EDI Portals CSCW- Intranet XML Technologies Extranet SOAP Agents EAI New Economy: Virtual Enterprises Dynamic Networked Enterprises Virtually Extended Enterprises New Mechanisms for - Co-ordination (e.g. Electronic Aggregation / Matching (Auctions)) - Initiation of Business (e.g. Intelligent Search Methods / Agents) - Intermediation (Service Provision, ..., Fullfilment Provision) - Knowledge Management - ... e-Business Platforms - Web services (SOAP) - Middleware-based EAI - ...

12. e-Business Platforms: Future Trends e-Community Portals (hosted) e-Markets / e-Business Webs - neutral - vertical - horizontal e-Community Portals (independent) - „private“ - vertical - horizontal Hierarchie Hybride Forms / Networks Markets

13. Strategy and Internet Internet technology provides better opportunities for companies to establish distinctive strategic positionings than did previous generations of information technology. Source: Michael E. Porter, Strategy and the Internet, in: HBR, March 2001

14. Textile Supply Network - Topology Spinning Printing Weaving Dying Horizontal Co-operation ... Vertical Supply Chain + Horizontal Co-operation Making up Vertical Co-operation

15. Textile Business - Functional Structure ERM Weaving SRM CRM Extended Enterprise Resource Management Virtually SCM / SNM Procurement Sales Manufacturing Logistics Logistics Spinning Making up ... ...

16. Textile e-Business Applications Spinning Making up e-Services e-Procurement e-ERM Weaving e-Sales / e - Marketing e-Business Applications SCM/SNM Procurement Sales Manufacturing Logistics Logistics e-Subcontracting

17. Content Exchange and Transactions SCM/SNM Procurement Sales Manufacturing Logistics Logistics 2. One to many / Many to one sell side / buy side Spinning Making up Weaving 1. One to one sell side / buy side e-marketplaces / markets 3. Many to one to many markets, shared solutions

25. List of Marketplaces and Platforms A list of more than 70 textile and clothing marketplaces as well as other platforms are exposed at the following URL: www3.itv-denkendorf.de/mr/read.asp?ident=marketplaces

26. Internet and Strategy The time has come to take a clearer view of the Internet . We need to move away from the rhetoric about “Internet industries”, “e-business strategies” and a “new economy” and see the Internet for what it is: An enabling technology - a powerful set of tools that can be used, wisely or unwisely, in almost any industry and as part of almost any strategy . Source: Michael E. Porter, Strategy and the Internet, in: HBR, March 2001

27. Fundamental Questions Who will capture the economic benefits that the Internet creates ? Will all the value end up going to customers, or will companies be able to reap a share of it ? What will be the Internet’s impact on industry structure ? Will it expand or shrink the pool of profits ? And what will be its impact on strategy ? Will the Internet bolster or erode the ability of companies to gain sustainable advantages over their competitors ? Source: Michael E. Porter, Strategy and the Internet, in: HBR, March 2001