Telemarketing and how Telemarketing can be done...

2. ASSALAM
O
ALIKUM

3. TELEMARKETING Steps Involved While
Selling a Product.

4. WHAT IS TELEMARKETING?
THE ACT OF MARKETING GOODS OR SERVICES TO POTENTIAL
CUSTOMERS OVER THE TELEPHONE. TELEMARKETING MAY EITHER BY
CARRIED OUT BY TELEMARKETERS, OR INCREASINGLY, BY
AUTOMATED TELEPHONE CALLS OR "ROBOCALLS." THE INTRUSIVE
NATURE OF TELEMARKETING, AS WELL AS REPORTS OF SCAMS AND
FRAUD PERPETRATED OVER THE TELEPHONE, HAS SPURRED A
GROWING BACKLASH AGAINST THIS DIRECT MARKETING PRACTICE.

5. J TELEMARKETING
J TELEMARKETING WAS FOUNDED WITH THE VISION OF OFFERING SERVICES TO
ENTREPRENEURS THAT WOULD INSPIRE THEM, AND MAKE THEIR DREAMS A MORE
TANGIBLE REALITY. J TELEMARKETING IS A FULL-SERVICE CONTACT CENTER SERVING
CUSTOMERS GLOBALLY. BY USING STATE-OF-THE-ART TECHNOLOGY AND INVESTING
IN LEADING CALL CENTER SOFTWARE SOLUTIONS, WE ARE ABLE TO OFFER A UNIQUE
SOLUTION FOR BUSINESSES WHO WISH TO OUTSOURCE THEIR CALL-HANDLING NEEDS.
BY AGGREGATING WHAT WOULD BE YOUR POTENTIAL COSTS OF STAFFING, CAPITAL
EXPENDITURES, AND PROGRAM DEVELOPMENT ACROSS OUR CUSTOMER BASE, WE ARE
ABLE TO PROVIDE OUR CUSTOMERS WITH SERVICE FOR A FRACTION OF THE COST THAT
IT WOULD COST FOR THEM TO PERFORM SIMILAR SERVICES INTERNALLY.

6. HOW DO THEY PROVIDE THEIR
SERVICES?
INDIVIDUAL AND INNOVATIVE SOLUTIONS
FLEXIBLE, PROVEN AND FIT FOR PURPOSE, THEIR SERVICES ARE DESIGNED AROUND
THEIR CLIENTS’ NEEDS, AND ARE DELIVERED AS A SINGLE FUNCTION OR INTEGRATED
INTO A CUSTOMIZED PACKAGE.
SOME OF THEIR CLIENTS ARE FOCUSED ON IMPROVING A SPECIFIC BUSINESS FUNCTION,
SUCH AS CASH AND DEBT COLLECTION, SUPPLY CHAIN OR CUSTOMER SERVICE. OTHERS
RECOGNIZE THAT OUTSOURCING SEVERAL FUNCTIONS TO THE SAME PARTNER CAN
HAVE THE GREATEST POTENTIAL TO IMPROVE PERFORMANCE.

7. HOME SECURITY SERVICE
MANY BUSINESS OWNERS MAY FIND VALUE IN USING TELEMARKETING
TO GENERATE SALES FOR A PRODUCT. TO DO SO REQUIRES SOME
PLANNING AND KNOWLEDGE OF LAWS REGARDING THE PRACTICE. IF
CERTAIN HOME SECURITY SERVICES PROVIDING COMPANY GIVES A
TASK TO J TELEMARKETING FOR TELEMARKETING THEIR PRODUCTS.
FOLLOWING ARE THE STEPS WHICH WILL TELL US THAT HOW WILL THE
TELEMARKET THE SERVICES.

8. STEPS WHICH ARE INVOLVED.
1. J TELEMARKETERS HAVE STUDIED THE MINISTRY OF TRADE’S LAWS REGARDING
TELEMARKETING AND DIRECT MARKETING.
2. THEY HAVE TO REGISTER THEMSELVES TO HAVE THE LICENSE
3. THEY HAVE COMPILED THE LIST OF THE PRODUCTS OF THE HOME SECURITY WHICH
THEY WILL GOING TO TELEMARKET. (YOU CAN ALSO CALL EXISTING CUSTOMERS WHO
HAVE MADE A PURCHASE FROM YOU WITHIN 18 MONTHS.)
4. AFTER THAT, THEYCOMPOSE A PRESENTATION TO OFFER THEIR PRODUCT. THEY LIST
TANGIBLE BENEFITS FOR THE CUSTOMER. THEY USE VIVID IMAGERY. THEY DON’T
INCLUDE ONLY A VERBAL PRODUCT DEMONSTRATION, BUT A PROCESS TO ASK THEIR
CUSTOMER TO PURCHASE THEIR PRODUCT.
5. AT THE SAME TIME THEY PRACTICE THEIR SCRIPT OVER THE PHONE WITH FELLOW
EMPLOYEES, THEN WITH A TEST MARKETING COMPANY. THEY ALSO ADJUST THEIR
SCRIPT AFTER RECEIVING FEEDBACK FROM MULTIPLE SOURCES.

9. STEPS WHICH ARE INVOLVED
(CONT).6. THEY ALSO TAKE CARE OF LEGAL IMPLICATIONS WHILE PLACING THE ORDERS FROM
CUSTOMERS FOR THEIR CLIENT COMPANY BECAUSE INCREASED SALES ARE NOT
WORTH LOSING A CUSTOMER OR FACING CIVIL PENALTIES.
7. FINALLY THEY GIVE THE LIST OF THE RELEVANT CLIENTS TO THE SECURITY
PROVIDING COMPANY TO PLACE THEIR ORDERS i.e. TO EQUIP THEIR HOUSES WITH
SECURITY ALARMS CCTV CAMERAS AND INTERCOMS.
8. THEY DOCUMENT ALL CALLS BY RECORDING THEM. THESE RECORDINGS ARE
INVALUABLE TRAINING AIDS AND MAY BE NECESSARY FOR DISPUTED SALES OR CIVIL
LITIGATION. THESE SUCCESSFUL CALLS ARE ALSO USED IN TRAINING OF NEW SALES’
REPS.

10. EQUIPMENT USED BY J
TELEMARKETERS IN
TELEMARKETING
1. TELEPHONES
2. HEADSETS
3. COMPUTERS
4. TELEPHONE RECORDING MECHANISM

11. THANK
YOU

12. QUESTIONS AND
ANSWERS