2. GROUP MEMBERS
JUNAID KHAN
5749 FMS/MBA/F12
MALIK TAIMOOR
5750 FMS/MBA/F12
AHSAN IJAZ
5751 FMS/MBA/F12
ALI RAZA
5752 FMS/MBA/F12
MUNEEB ANWAR
5753 FMS/MBA/F12
2
3. ACKNOWLEDGEMENT:
I wish to express my sincere gratitude to PROF. IBRAR ANVER, PROFESSOR of
INTERNATIONAL ISLAMIC UNIVERSITY ISLAMABAD for providing us an opportunity
to do our project work.
We also wish to express our gratitude to the officials of;
“SHAN FOODS AND NATIONAL FOODS”
Last but not the least we wish to avail our self of this opportunity, express a sense
of gratitude and love to our friends and our beloved parents for their manual as
well as emotional support and for everything.
3
4. TABLE OF CONTENTS:
Sr. No.
CONTENTS
PG.
No.
1
ABOUT SHAN FOODS
5
2
VISION & MISSION
5
3
CORE VALUES
6
4
ABOUT NATIONAL FOODS
7
5
VISION & MISSION
7
6
CORE VALUES
8
7
PRODUCTS OF SHAN
9
8
PRODUCTS OF NATIONAL
14
9
CONCLUSION
19
4
5. ABOUT SHAN FOODS:
The journey of shan’s success starts from 1981. Mr. Sikander Sultan laid the
foundation of shan and gave his 100% attention and devotion to it and gave shan
a competitive edge in spice industry. It was Mr. Sikander Sultan’s commitment
and dedication that starting from a single room company, today Shan stands as
one of the most reputed food company and a powerful global brand with
presence in more than 45countries across 5 continents. Company has taken
several initiatives to expand themselves in a global market and manufacturing
high quality products.
In order to take advantage in growth opportunity, shan has now enhanced its
production capacity by installing manufacturing units in UAE and Saudi Arabia.
Shan is truly an example of Shariah Compliant business where Shariah guides the
business operations and values remain consistent.
VISION &MISSION:
“A global food brand offering premium quality innovative products, which delight
our consumers.
Shan, a responsible corporate citizen, adhering to its core values, trusted globally
for providing great tasting consistent quality food products.
We are determined to reach every kitchen by diversifying into growing food
categories through innovative, healthy & safe products for the ultimate delight of
our consumers.
5
6. We will enhance shareholders value through sustainable growth, develop
strategic relationship with our business partners and ensure safe work
environment for our employees.”
CORE VALUES:
Honest, fair and ethical with all stakeholders. We care and actively contribute to
the community in which we operate. We believe in truth, trust and team work.
Promote a creative environment, where people have the opportunity to grow,
dare to take risks and work with passion. Honoring our commitment. We set new
benchmarks for the industry by going the extra mile and delivering superior value
to our consumers and stakeholders. We delight our consumers by offering
innovative and exciting food solutions by reaching out to them wherever they are,
to meet their current and emerging needs. Actively seeking opportunities to
reward & recognize our winning teams and celebrate our success. We strictly
comply with all Shariah laws and remain conscious of it in every sphere of
business.
6
7. ABOUT NATIONAL FOODS:
National Foods started its journey in 1970 as a Spice company, with the product
that revolutionarized the concept of clean, healthy food. In 1988, National Foods
became the certified vendor of McCormick, USA. In the same year, National
Foods, then a Private Limited company was converted into a Public Limited, listed
in all the three stock exchanges of Pakistan. National foods’ initiatives were, to
make food that is hygienic, time economic, healthy and contributes towards
personal attractiveness, so that who used our products would be able to
experience more rewarding life-style.
The history now crosses three decades, National foods’ success has been
influenced by major events like economic boom, depression, wars, changing
consumer lifestyles and technological advancements. But the focus of the
company still is on the customers’ needs through product development in line
with the changing market trends.
VISION &MISSION:
“To be a Rs. 50 billion food company by the year 2020 in the convenience food
segment by launching products and services in the domestic and international
markets that enhance lifestyle and create value for our customers through
management excellence at all levels.”
7
8. CORE VALUES:
We act with intense positive energy and are not afraid to take risks. We challenge
ourselves continuously, we’re good at what we do, and we take pride in who we
are. We put our people first. We treat them with respect and actively contribute
towards their development. We see the world through the eyes of our customers.
We do everything possible that makes them happy.
8
12. OTHER DESSERTS:
DELVE DESSERTS: A PRODUCT LINE OF DESSERTS FROM SHAN. IT CONTAINS
VARIETY OF CUSTARDS IN DIFFERENT FLAVOURS.
12
13. SHAN SHOOP NOODLES:
Shan Foods, came up with a simple but brilliant idea of making noodles tasty and
nutritious.
Available in six exciting flavors such as Chicken, Masala, Spicy Lemon, BBQ,
Ketchup, and Bombay Biryani, Shoop Noodles have 50% more wheat protein.
So every time your stomach calls for a healthy meal, make your taste buds rock
and roll with yummy Shoop noodles!
Because with Shan Shoop – Mita Do Bhook!
13
19. FRUITILY by NATIONAL:
National Foods’ Fruitily instant drink mix is so much more than a refreshing beverage. Each
serving of Fruitily is chock-a-block with essential nutrients that provide the energy that your
body and mind need to replenish every day.
Following are the flavors available in fruitily,
FRUITILY MANGO
FRUITILY MIXED FRUIT
19
20. FRUITILY LEMON
FRUITILY ORANGE
CONCLUSION:
After the analysis of both food industries of Pakistan. We come with the
conclusion that NATIONAL FOODS LIMITED is the oldest spice manufacturing
company with a broader product line and has maximum loyal customers.
As far as SHAN FOODS are concerned, they are newer than NATIONAL FOODS
and have smaller product line than NATIONAL. SHAN has now enhanced its
production capacity even further with the manufacturing units installed in UAE
and Saudi Arabia. Whereas NATIONAL has its operation in Pakistan only but
NATIONAL FOODS products are distributed in over 35 countries in 5 continents.
20