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Preconditions for Participation




Trebor Scholz
Department of Media Study
trebor@thing.net

Creative Commons Attribution-NonCommercial-ShareAlike 2.0



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Aspects of Participation in the Social Web
                                             archiving memory

                     transparency of rules                  identification
                      and power dynamics
                                                       individual vs. network value
             format of contributions
                                                            tone, passion, humor, personality

     low threshold engagement                                                    trust
                                      time
                                                                                     scale
       type of content                relaxation
                                                                                     “I give because I am
     group belonging                  social capital                                 great” (agonistic giving)
               job                    emotional support
sharing the experience                                                                   contributing to
                                      access to information
 of one’s time & place                                                                    the greater good
                                      software architecture
            feedback
                                      translation                                    mobile computing
   pleasure of creation
                                      intellectual property                          reciprocity
              hormones

                     friendship                                             challenge

               embodied and networked sociality                 signal-to-noise ratio

                                                            gender
                                    permanency and
                                    privacy of content


                                                                Trebor Scholz 2007


                                                                                                                 5
Preconditions for participation within the US
(and beyond) include:
              access to technology,
              Internet access,
              ability to read,
              write,
              author in a digital environment
                        (i.e. knowing how to use a wiki),
              remembering the URL of a website, bandwidth,
              cost of equipment,
              the ease of use of the technological infrastructure,
              time management, and
              vast issues of age,
              race,
              gender
                                                                     6
7
Participation in the Social Web is yet another thing to do for
already busy people. It takes time to consider the issues, to
figure out the software, and author a contribution. In
addition, it takes time to go through a large number of posts
from high-participation mailing lists, for example.

Worldwide, for the people who have the time and who are
highly motivated there still exists the problem that most
sociable media environments online are predominantly in
English and the basic rules of most systems (i.e., having to
register in order to participate.)



                                                                 8
For non-native speakers it is hard to retain subtleties such as
ironic connotations of certain expressions. Flaws in translated
texts may also make the author appear less educated, which
prevents some people from contributing.

Apart from time and language concerns, the politics of the
software architecture is an equally crucial parameter of
participation. Just like moving around in a physical building,
the software code regulates the behavior in an online
environment.




                                                                  9
10
United States 208,000,000 Internet users in 2006




                                   http://tinyurl.com/34tgja

                                                               11
Countries where Internet access is
available to the majority of the population




                                              12
Internet Usage by World Region




      http://news.bbc.co.uk/1/hi/technology/7063682.stm
                                                          13
A list of 13 quot;enemies of the Internetquot; has
been released by human rights group
Reporters Without Borders (RSF).
                                           Belarus,
                                           Burma,
                                            China,
                                            Cuba,
                                            Egypt,
                                             Iran,
                                         North Korea,
                                         Saudi Arabia,
                                             Syria,
                                           Tunisia,
                                        Turkmenistan,
                                         Uzbekistan,
                                           Vietnam


                  http://news.bbc.co.uk/2/hi/technology/6124420.stm

                                                                      14
Distribution of the Users of Social Networking Sites
                                                       15
http://www.econbrowser.com/archives/2007/01/the_distributio.html

                                                               16
http://tinyurl.com/32r66t




                            17
18
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The Digital Divide Is Not What It Used To Be
    The growth of cell phone use in Africa is indeed explosive: the lack of
    an extensive landline telephony infrastructure makes mobile phones a
       good alternative. But consider this: In 2006, the Washington Post
     published an article showing that quot;worldwide, there are more than 2.4
     billion cell phone users... and [a]bout 59 percent of these users are in
    developing countries, making cell phones the first telecommunications
     technology in history to have more users there than in the developed
    world.quot; [1] Cell phone usage in Africa, the article continued, is growing
    faster than in any other region and jumped from 63 million users two
    years ago to about 152 million. This is not some kind of mobile business
     evangelism: life in Africa is changed drastically for those with access.

                                                                                20
User Generated Content in China
                 100 mio net users in China, many gamers

          huge difference between city (40%) and rural areas (3%)

                      400 million mobile phone users

                       emphasis on mobile Internet

                4 out of the top ten sites online are Chinese

                  an alternative Internet (not technically)

          The young are not the dominant users of net technology
                     (they have to study for college)



Greetings from the 3.1 billion people of China
                                                                    21
http://www.baidu.com/
http://en.wikipedia.org/wiki/Baidu
                                     22
Users can create playlists
Others can then link to them




                               23
SINA is an online media company for China and Chinese
communities around the world. SINA has over 94.8 million
registered users worldwide.



             http://www.sina.com.cn/




                                                           24
7.5 million video streams a day



http://www.businessweek.com/globalbiz/content/jan2007/gb20070104_650257.htm


                                                                              25
http://www.globalvoicesonline.org/
                                     26
27
28
29
http://laptop.org/


                     30
Basic problems:

AIDS pandemic--

Who will be left to use IT in Africa?

Draught in Africa

What is the value added by a piece of equipment?




                                                   31
32
Technological solutions to social problems?

Computers are addictive: do they detract resources
rather than solve problems?

Africa’s women can enter the public sphere as speakers
through blogging (where available).




                                                         33
http://www.youtube.com/watch?v=FqjpVfn1l2k

        Runs on Linux

                                             34
35
Internet and India
              100 millon people in India
    most people get access through Internet cafes
many people access the net first on a cell phone, not a PC

    most investment goes into telecom development

       even small villages have cell phone signal



            Censorship
            http://en.wikipedia.org/wiki/Internet_Censorship_in_India




                                                                        36
70% of under 23 Iranians send over
10 SMSes daily
Tehran, Feb 28, 2007 Taliya News – 78% of those that send more than ten
SMSes per day are singles, and in other words the singles use this service
more than married people in Iran.

According to ILNA, based on the findings of a research work conducted by a
graduate student, the majority of SMS senders are the university students
and they mainly do so to have fun, including sending jokes and messages
related to other recreational activities.

This journalism major graduate student has surveyed the method of taking
advantage of SMS as a communicational means among 435 university
student and come up with interesting results.

Among them, more than 70% of Iranians under 23 send more than ten
SMSes daily.

Meanwhile, the unemployed individuals send more SMSes than the
employed people.

According to the research results, jokes, making appointments, expressing
feelings, information dissemination, inquiring about friends and relatives'
health, sending congratulation and consolation massages, notes related to
work and academic affairs, and finally, ads, are the highest tanking SMSes
sent by Iranians respectively.

                                                                              37
quot;The number of
Africa is in t he grip of a mobile phone revolu t ion.


mobile phone lines in Africa rose from 15.6 to
135 million between 2000 and 2005quot; OhmyNews reported
how women in South Africa fight for their human rights with cell phones. [2] This report
continued: “In a culture where people travel long distances to find work, the mobile has become
the most useful and ubiquitous piece of technology since the bicycle. Just as bicycles are used in
rural Africa to transport bananas or paying passengers, the mobile is changing lives in ways
unimagined in t he developed world. I t links dis t an t families and allows t he poor t o
communicate.”

References:

[1] http://www.washingtonpost.com/wp-dyn/content/article/2006/07/08/AR2006070801063.html

[2] http://english.ohmynews.com/articleview/article_view.asp?no=339544&rel_no=1



                                                                                                 38
http://demiurge.wn.apc.org/africa/afrmain.htm
                                                39
In Africa each cell phone actually
represented several users, as the phones
are shared in a variety of ways, giving
penetration figures in Kenya of closer to
80%.

Oneworld.net set up one project in Nairobi, for example that was a kind of SMS job bank
that allowed workers to connect with employment quickly and successfully. Significantly,
oneworld works directly with local operators to design socially useful mobile platforms.




                                                                                           40
http://tinyurl.com/yssoae

                        41
Reuters Africa takes an interesting approach. Its
        design resembles the rest of the Reuters site, but the
        content is presented by country. You can select
        countries from an image map of the continent, or
        from a drop-down menu.




http://africa.reuters.com/


                                                                 42
More Resources:
             http://www.youtube.com/watch?v=UvpP3Farb2g

            http://www.youtube.com/watch?v=VyzQItUhXyw&mode=related&search=

             http://www.youtube.com/watch?v=3KAdsWttmvo

             http://www.youtube.com/watch?v=tg4G0csjWi8

              http://www.youtube.com/watch?v=5J9gwxbSBq8



 podcasts
 http://www.itconversations.com/shows/detail1637.html




                                                                              43
Deleting Online Predators Act of 2006
The Deleting Online Predators Act of 2006[1] (DOPA) is a bill (H.R.
5319) brought before the United States House of Representatives
on May 9, 2006. The bill, if enacted, would amend the
Communications Act of 1934, requiring schools and libraries that
receive E-rate funding to protect minors from online predators in
the absence of parental supervision when using quot;Commercial
Social Networking Websitesquot; and quot;Chat Roomsquot;. The bill would
prohibit schools and libraries from providing access to these types
of websites to minors.

The bill is considered controversial because according to its critics
the bill could limit access to a wide range of websites, including
many with harmless and educational material.

                                                                        44
Responses to Dopa




                    45
Minority youth and people in rural areas
access the WWW in libraries


                                           http://tinyurl.com/2rxta5

                                                                       46
- end -

please direct comments, additions, etc
          to trebor@thing.net




                                         47
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Preconditions for Participation

  • 1. Preconditions for Participation Trebor Scholz Department of Media Study trebor@thing.net Creative Commons Attribution-NonCommercial-ShareAlike 2.0 1
  • 2. 2
  • 3. 3
  • 4. 4
  • 5. Aspects of Participation in the Social Web archiving memory transparency of rules identification and power dynamics individual vs. network value format of contributions tone, passion, humor, personality low threshold engagement trust time scale type of content relaxation “I give because I am group belonging social capital great” (agonistic giving) job emotional support sharing the experience contributing to access to information of one’s time & place the greater good software architecture feedback translation mobile computing pleasure of creation intellectual property reciprocity hormones friendship challenge embodied and networked sociality signal-to-noise ratio gender permanency and privacy of content Trebor Scholz 2007 5
  • 6. Preconditions for participation within the US (and beyond) include: access to technology, Internet access, ability to read, write, author in a digital environment (i.e. knowing how to use a wiki), remembering the URL of a website, bandwidth, cost of equipment, the ease of use of the technological infrastructure, time management, and vast issues of age, race, gender 6
  • 7. 7
  • 8. Participation in the Social Web is yet another thing to do for already busy people. It takes time to consider the issues, to figure out the software, and author a contribution. In addition, it takes time to go through a large number of posts from high-participation mailing lists, for example. Worldwide, for the people who have the time and who are highly motivated there still exists the problem that most sociable media environments online are predominantly in English and the basic rules of most systems (i.e., having to register in order to participate.) 8
  • 9. For non-native speakers it is hard to retain subtleties such as ironic connotations of certain expressions. Flaws in translated texts may also make the author appear less educated, which prevents some people from contributing. Apart from time and language concerns, the politics of the software architecture is an equally crucial parameter of participation. Just like moving around in a physical building, the software code regulates the behavior in an online environment. 9
  • 10. 10
  • 11. United States 208,000,000 Internet users in 2006 http://tinyurl.com/34tgja 11
  • 12. Countries where Internet access is available to the majority of the population 12
  • 13. Internet Usage by World Region http://news.bbc.co.uk/1/hi/technology/7063682.stm 13
  • 14. A list of 13 quot;enemies of the Internetquot; has been released by human rights group Reporters Without Borders (RSF). Belarus, Burma, China, Cuba, Egypt, Iran, North Korea, Saudi Arabia, Syria, Tunisia, Turkmenistan, Uzbekistan, Vietnam http://news.bbc.co.uk/2/hi/technology/6124420.stm 14
  • 15. Distribution of the Users of Social Networking Sites 15
  • 18. 18
  • 19. 19
  • 20. The Digital Divide Is Not What It Used To Be The growth of cell phone use in Africa is indeed explosive: the lack of an extensive landline telephony infrastructure makes mobile phones a good alternative. But consider this: In 2006, the Washington Post published an article showing that quot;worldwide, there are more than 2.4 billion cell phone users... and [a]bout 59 percent of these users are in developing countries, making cell phones the first telecommunications technology in history to have more users there than in the developed world.quot; [1] Cell phone usage in Africa, the article continued, is growing faster than in any other region and jumped from 63 million users two years ago to about 152 million. This is not some kind of mobile business evangelism: life in Africa is changed drastically for those with access. 20
  • 21. User Generated Content in China 100 mio net users in China, many gamers huge difference between city (40%) and rural areas (3%) 400 million mobile phone users emphasis on mobile Internet 4 out of the top ten sites online are Chinese an alternative Internet (not technically) The young are not the dominant users of net technology (they have to study for college) Greetings from the 3.1 billion people of China 21
  • 23. Users can create playlists Others can then link to them 23
  • 24. SINA is an online media company for China and Chinese communities around the world. SINA has over 94.8 million registered users worldwide. http://www.sina.com.cn/ 24
  • 25. 7.5 million video streams a day http://www.businessweek.com/globalbiz/content/jan2007/gb20070104_650257.htm 25
  • 27. 27
  • 28. 28
  • 29. 29
  • 31. Basic problems: AIDS pandemic-- Who will be left to use IT in Africa? Draught in Africa What is the value added by a piece of equipment? 31
  • 32. 32
  • 33. Technological solutions to social problems? Computers are addictive: do they detract resources rather than solve problems? Africa’s women can enter the public sphere as speakers through blogging (where available). 33
  • 35. 35
  • 36. Internet and India 100 millon people in India most people get access through Internet cafes many people access the net first on a cell phone, not a PC most investment goes into telecom development even small villages have cell phone signal Censorship http://en.wikipedia.org/wiki/Internet_Censorship_in_India 36
  • 37. 70% of under 23 Iranians send over 10 SMSes daily Tehran, Feb 28, 2007 Taliya News – 78% of those that send more than ten SMSes per day are singles, and in other words the singles use this service more than married people in Iran. According to ILNA, based on the findings of a research work conducted by a graduate student, the majority of SMS senders are the university students and they mainly do so to have fun, including sending jokes and messages related to other recreational activities. This journalism major graduate student has surveyed the method of taking advantage of SMS as a communicational means among 435 university student and come up with interesting results. Among them, more than 70% of Iranians under 23 send more than ten SMSes daily. Meanwhile, the unemployed individuals send more SMSes than the employed people. According to the research results, jokes, making appointments, expressing feelings, information dissemination, inquiring about friends and relatives' health, sending congratulation and consolation massages, notes related to work and academic affairs, and finally, ads, are the highest tanking SMSes sent by Iranians respectively. 37
  • 38. quot;The number of Africa is in t he grip of a mobile phone revolu t ion. mobile phone lines in Africa rose from 15.6 to 135 million between 2000 and 2005quot; OhmyNews reported how women in South Africa fight for their human rights with cell phones. [2] This report continued: “In a culture where people travel long distances to find work, the mobile has become the most useful and ubiquitous piece of technology since the bicycle. Just as bicycles are used in rural Africa to transport bananas or paying passengers, the mobile is changing lives in ways unimagined in t he developed world. I t links dis t an t families and allows t he poor t o communicate.” References: [1] http://www.washingtonpost.com/wp-dyn/content/article/2006/07/08/AR2006070801063.html [2] http://english.ohmynews.com/articleview/article_view.asp?no=339544&rel_no=1 38
  • 40. In Africa each cell phone actually represented several users, as the phones are shared in a variety of ways, giving penetration figures in Kenya of closer to 80%. Oneworld.net set up one project in Nairobi, for example that was a kind of SMS job bank that allowed workers to connect with employment quickly and successfully. Significantly, oneworld works directly with local operators to design socially useful mobile platforms. 40
  • 42. Reuters Africa takes an interesting approach. Its design resembles the rest of the Reuters site, but the content is presented by country. You can select countries from an image map of the continent, or from a drop-down menu. http://africa.reuters.com/ 42
  • 43. More Resources: http://www.youtube.com/watch?v=UvpP3Farb2g http://www.youtube.com/watch?v=VyzQItUhXyw&mode=related&search= http://www.youtube.com/watch?v=3KAdsWttmvo http://www.youtube.com/watch?v=tg4G0csjWi8 http://www.youtube.com/watch?v=5J9gwxbSBq8 podcasts http://www.itconversations.com/shows/detail1637.html 43
  • 44. Deleting Online Predators Act of 2006 The Deleting Online Predators Act of 2006[1] (DOPA) is a bill (H.R. 5319) brought before the United States House of Representatives on May 9, 2006. The bill, if enacted, would amend the Communications Act of 1934, requiring schools and libraries that receive E-rate funding to protect minors from online predators in the absence of parental supervision when using quot;Commercial Social Networking Websitesquot; and quot;Chat Roomsquot;. The bill would prohibit schools and libraries from providing access to these types of websites to minors. The bill is considered controversial because according to its critics the bill could limit access to a wide range of websites, including many with harmless and educational material. 44
  • 46. Minority youth and people in rural areas access the WWW in libraries http://tinyurl.com/2rxta5 46
  • 47. - end - please direct comments, additions, etc to trebor@thing.net 47
  • 48. 48