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Art & The Social Web




Trebor Scholz
Department of Media Study
trebor@thing.net
Creative Commons Attribution-NonCommercial-ShareAlike 2.0



                                                            1
Prelude




          2
Zefrank at TED talks
http://www.ted.com/index.php/speakers/view/id/86
                                                   3
Pre-history of the artist as context provider




                                                4
Marcel Duchamp:

a work is made entirely by those who
look at it or read it and who make it
survive by their accolades or even their
condemnation.

    Marcel Duchamp in a letter of 1956 to Jean Mayoux
    (published in his book La Liberté une et divisible:
    Textes critiques et politiques, Ussel, 1979).




                                                          5
(1952)




         6
Kit Galloway and Sherrie Rabinowitz, Electronic Café» devised for the 1984 for Olympic Games in Los Angeles

                                                                                                              7
(1985)
Les Immateriaux, Jean Lytoard
http://www.medienkunstnetz.de/exhibitions/lesimmateriaux/


                                                            8
Net Art




          9
1994-today:

  Internet grew from “nothing” to “everything”

Do-It-Yourself Creativity, Broken Code, Quirky Design,
    Conceptual, move from low-low-tech to more
             programming-intensive work




                                                         10
http://www.technart.fr/NetArtHistory/
                                    11
http://www.technart.fr/NetArtHistory/
                                    12
http://www.technart.fr/NetArtHistory/
                                    13
http://www.technart.fr/NetArtHistory/
                                    14
quot;There is a Larry (Page) behind every algorithm.quot;




                                                    15
http://www.technart.fr/NetArtHistory/
                                    16
http://www.technart.fr/NetArtHistory/
                                    17
http://www.technart.fr/NetArtHistory/
                                    18
http://www.technart.fr/NetArtHistory/
                                    19
http://www.technart.fr/NetArtHistory/
                                    20
http://www.technart.fr/NetArtHistory/
                                    21
http://www.technart.fr/NetArtHistory/
                                    22
http://www.technart.fr/NetArtHistory/
                                    23
http://www.technart.fr/NetArtHistory/
                                    24
Syndicate Art+Tech event mailing list
             http://tinyurl.com/2vycjw
               http://www.technart.fr/NetArtHistory/
                                                   25
http://www.yhchang.com/THE_STRUGGLE_CONTINUES.html

                                                     26
Question:

What is the artist-as-context-provider paradigm?

How does it contribute to civic engagement?




                                                   27
Context: The Participatory Turn



                                                 producer


                                 participant


               user/customizer



  consumer




1980s               1990s                      2004         2006




                                                                   28
The model of the cultural context provider:


        Currently, there is much advocacy for cultural
        practices that demand a particular involvement on
        the part of the audience, creating situations in
        which art projects are co-produced.

        People interact with networked computer systems
        and artifacts evolve out of experimental
        relationships between several people.




                                                            29
We (Jackie and Natalie) are the initiators and
          coordinators rather than the absolute authors. User
          participation and contributions make up the
          fundamental core of the work that needs to be done.




http://www.agoraxchange.net

                                                                30
http://www.ntticc.or.jp/Exhibition/2006/ConnectingWorld/artist.html

                                                                      31
32
33
http://www.ikatun.com/institute/infinitelysmallthings/
                                                         34
The model of the well-
           Artist as Curator    Artist as Educator
                                                     informed expert advances to
                                                     that of the cultural editor
Artist as Theorist
                                                     who channels the
                     Artist as Facilitator

                                                     perspectives of other cultural
                                                     producers.
   Today, artists can generate platforms such as mailing lists,
   and websites. They can independently organize exhibitions
   to circulate their ideas and set up platforms from which
   they can interact with an audience.




                                                                                      35
The media art curator is not exclusively the ‘middle person’
between artists and museums or galleries anymore. Curators
do not merely organize exhibitions and edit, filter and arrange
museum collections.
 Now, her practice includes facilitating
events, screenings, temporary discursive
situations, writing/publishing, symposia,
conferences, talks, research, the creation of
open archives, and mailing lists. In media
art many cultural context providers
function in various registers including that
of the curator.



                                                                  36
Art on Platforms

The 1990s were dominated by art on networks and
celebration of communication via internet, 2000-s
are marked by the development of platform-based
art trends and cultural currents.


         “From Art on Networks to Art on Platforms”
         by Olga Goriunova, Alexei Shulgin:




                                                      37
From Art on Networks to Art on Platforms
by Olga Goriunova, Alexei Shulgin


What is a platform?
[S]omething in between a content management system, online web site,
library, and a club ... A platform is a website organized in a special way: as
a relatively simple database with artefacts, or a more complex portal built
around the database.


-Runme.org
-Udaff.com (self-identified counter-cultural writing)
-Micromusic.net



                                                                                 38
Platforms:

fos t ering crea t ivi t y, de t ec t ing, discovering, defining,
shaping t he field, con t ribu t ing t o i t s developmen t ,
con t ribu t ing t o t he ma t erializa t ion of a par t icular
artistic trend

udaff.com changed language and crea t ed a new
literature genre (literature for men)

often no grants as quick responses to artistic trends are
needed and grants cycles are slow. Usually platforms
are driven by enthusiasts who work for free.




                                                                    39
50.000 visitors a day, 700.000 pages




                                   40
http://metavid.ucsc.edu/
                           41
Michael Mandiberg’s
Real Cost Firefox plugin




                       42
http://www.geuzen.org/cgi-bin/shmoogle/shmoogle_form.cgi
                                                           43
http://meineigenheim.org/dumpster/

                                 44
Call it a winter sale. Jim and Mary Walker are
selling snow on eBay. Starting bids were holding
steady Friday at 99 cents for samples from quot;Blizzard
I and Blizzard II.quot;




                                                       45
Public/Net/Media artists can become context
     providers, assisting communities, collecting their
     stories, soliciting their opinions on politics and
     social justice, and building the online archives and
     interfaces that will make this data available across
     social, cultural and economic boundaries.
                    -Sharon Daniels




http://dc-mrg.english.ucsb.edu/conference/2002/documents/sharon_daniel.html
                                                                         46
http://chrisbarr.net
                   47
http://interruptions.org/
                       48
Kevin Killian: 1525 reviews
                (as of January 7th, 2006)


He reviews everything from sweet potato baby food to Giorgio
Agamben's book State of Emergency.
These are the reviews of Kevin Killian who is a San Francisco-
based poet, novelist, critic, and playwright. His texts are not really
reviews. They are autobiographical pieces of fiction.
Killian uses Amazon.com as a platform for his writing practice- a
place with an immediate broad readership.




                                                                         49
http://www.ntticc.or.jp/Exhibition/2006/ConnectingWorld/artist.html



                                                                      50
51
Distributed Creativity,
   Self Expression,
  & Customization




                          52
http://www.deviantart.com/




                        53
54
http://www.imaginationcubed.com/LaunchPage


                                             55
Mashups




          56
Video: Sunday, Bloody Sunday




                               57
Artists as Tool Makers




                         58
http://www.blinksandbuttons.net/buttons_en.html
                                             59
http://www.popularitydialer.com/




                              60
61
http://www.personal-kyoto.org/
                                 62
63
Meta-Markets is an online stock market for trading shares of socially
networked creative products such as YouTube videos, Delicious
bookmarks, blogs, or social network profiles. In NYSE or NASDAQ
people trade shares of companies. In Meta-Markets people trade shares
of bookmarks, profiles, videos, or blogs. Just like companies,
socially networked products have ever growing values. When product
owners issue their shares in Meta-Markets, they raise capital – today
play capital, but tomorrow real capital. With Meta-Markets we aim to
help people to retain the value of their immaterial labor in social
web services. I am cutting short here, please get more information on
the web site.




                                                                        64
Vcasts: Get your own TV show, on the Net




                                           65
Video: LonelyGirl15
2nd most subscribed show on YouTube

                                      66
Narrative is co-constructed by the
    hundreds of comments




                                     67
http://www.jumpcut.com/




                     68
69
Kate Modern



              70
Questions

Why do artists wear many hats?

Can everybody contribute to culture, get
creative, and express themselves?

Who gets the credit for the work of
contributors? What is the quality of the
outcome?

Is creativity dead online in today’s platform
context, in which people hardly play around
with code themselves?


                                                71
- end -

please direct comments, additions, etc
          to trebor@thing.net




                                         72
73

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