2. Learning Objectives
• How and why inspiration should be added
as a metric for employee and customer
engagement
• The quanti able market bene ts of being
a Most Inspiring Company
• The three categories of a Most Inspiring
Company
3. Learning Objectives
• The seven building blocks for inspiring
and igniting engagement for employees
and customers alike
• How to benchmark your organization’s
inspiration index
4. Why a Most Inspiring Survey
• Does being an inspiring brand drive consumer
preference and ultimately market value?
• Is there consensus about what being an inspiring
brand means?
• What do inspiring brands have in common with
one another?
• What are the drivers for an inspiring brand?
5. The Methodology of the Survey
• Unaided online survey
• 1,022 completed
• sampling error +/- 3% at the 95%
con dence level
• Combination of quantitative and
qualitative responses
6. De ning Inspiration
• 39% agreed that an inspiring company is a
company that is helping to make the
world a better place
7. Personal Effects of Inspiration on
a Person
• 55% agreed that when they are inspired,
they are motivated to be a better person
• Only 15% agreed that when they are
inspired, it motivates them to want to
make the world a better place
8. Interpretation
• A company that is intentional about
making the world a better place inspires
its customers to be better people
9. Inspirational Companies and
Market Value
• 12 of the Most Inspiring Companies
outperformed the S&P 500 between April
1, 2009 and April 1, 2010 by at least 45%.
34. Drivers of Inspiration
• Practice authenticity
• Tap into the dreams of others
• Affirm the potential in others that they may
not even see in themselves
• Don’t compromise your credibility no matter
how much it cost you
• Use the element of story to teach and
evangelize
• Cast vision, uncover purpose
• Lead by serving
35. Practical take aways
• Do-gooders
- embed your cause into your culture, don’t just bolt it on
• Dreamers
- customer centric, not corporate centric
• Heroes
- Put a stake in the ground and stand strong
• Lovers
- Fall in love with your employees rst
36. What’s next?
• Download the white paper from
www.inspirationblvd.com
• Get a free personal inspirational pro le,
www.inspirationblvd.com/personality-
pro le-test
• Email me and request a copy of this deck,
tbarber@inspirationblvd.com
37. How IB can help
• Assess and benchmark organization’s
Inspiration index
• Determine which category of inspiration
to pursuit
- Do-gooder
- Dreamer
- Lover
- Hero
