Evertrue

1. Mobile Internet &
Independent Schools
April 21, 2011
Travis Warren
WHIPPLEHILL

2. WHIPPLEHILL

3. 2007 2011

4. WHIPPLEHILL

5. SMART PHONES?
15%
No
Yes
85%
Source: Parent Survey Fall 2010

6. DO YOU TEXT?
15%
No
Yes
85%
Source: Parent Survey Fall 2010

7. WHIPPLEHILL

8. Internet : Mobile v. Desktop
Native Apps
Mobile Web
QR Codes
Mobile Video
Location Based

9. Mobile v. Desktop

11. Personal Devices
Location Aware

12. Consider Screen Size (i.e. iPhone v iPad)
Design for Touch
User Interface Conventions

15. NO FLASH?

16. HTML5

17. HTML5

19. iPads

23. http://www.angrycreative.se/

24. http://www.angrycreative.se/

25. Native Apps

26. WHIPPLEHILL

27. WHEN TO BUILD NATIVE?
Are you building a utility or game?
Does your app need to be used without the
internet?
Is your app going to make extensive use of the
Dialer, GPS, Mail Clients?

28. Native Apps
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29. !
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31. Mobile Web

32. HTML 5
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34. SYNTACTICAL FEATURES
<audio>
<video>
<canvas>

35. <video>
</video>

37. CSS
Effects
Animation
Cross Browser Support
Alternative to Flash

43. Option 1. Option 2.
Podium Ecosystem
| |
+ -- Mobile + -- Terriblyclever

44. Option 2. Option 3.
Ecosystem Podium
| |
+ -- Terriblyclever + -- Mobile JQuery
http://jquerymobile.com/
11
20

46. QR Codes

47. QR = “Quick Read”
a new kind of barcode

50. http://qrcode.kaywa.com/

55. Mobile Video

56. WHIPPLEHILL

57. What is a web video?
- Video that plays in a browser.
- Typically Flash based video
- Increasingly shifting to HTML5 (H.264)
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58. Types of video?
- Progressive Download
- Streaming
- Sharing (Youtube.com, Vimeo.com)
- Live Streaming (USTREAM.com, Livestream.com)
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59. $ $ $
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60. US broadband penetration
grew to 88.82% in March 2008.
+
Figure 1: Web Connection Speed Trends - Home Users (US)
Source: Nielsen//NetRatings

61. Online Video Growth
Monthly Video Views (in billions)
Source: comScore
© 2010 Brightcove, Inc. All Rights Reserved.
3

62. Online Video Now More than 50% of Internet Traffic
Proportion of Total U.S. Internet Traffic
Source: Limelight Networks
© 2010 Brightcove, Inc. All Rights Reserved.
4

63. Distribution of Online Video Views
comScore
Share of Video Sessions
© 2010 Brightcove, Inc. All Rights Reserved.
5

67. WHIPPLEHILL

68. Location Based

69. “Check In”