5 Ways to Incorporate Video into Your Communication Strategy

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WhippleHill

Technologie Design

What is a web video?

- Video that plays in a browser.
- Typically Flash based video
- Increasingly shifting to HTML5 - H.264
- MPEG - (.MP4)

WHIPPLEHILL

Types of video?

- Progressive Download
- Streaming
- Sharing (Youtube.com, Vimeo.com)
- Live Streaming (USTREAM.com, Livestream.com)

WHIPPLEHILL

1995 2005 2006 2010

justin.tv

Lenz v. Universal Music Corp

closed source open source

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US broadband penetration
grew to 88.82% in March 2008.

+

Figure 1: Web Connection Speed Trends - Home Users (US)
Source: Nielsen//NetRatings

+ Inexpensive Non-linear
Video Editing

and others ...

Triple Witching

- Abundance Bandwidth
- Proliferation of Video Cameras
- Non-linear Editing for everyone

WHIPPLEHILL

Online Video Now More than 50% of Internet Traffic

Proportion of Total U.S. Internet Traffic

Source: Limelight Networks

© 2010 Brightcove, Inc. All Rights Reserved.
4

5 Ways to incorporate Video

1. Rethink Press Releases (Communication)
2. Showing, not telling from the classroom (Teachers)
3. What’s Inspirational? (Videographers)
4. Student Involvement (Students)
5. Live Streaming (Development)

1. Rethink Press Releases
2. Showing, not telling from the classroom
3. What’s Inspirational?
4. Student Work
5. Live Streaming

1. Rethink Press Releases
2. Showing, not telling from the classroom
3. What’s Inspirational?
4. Student Work
5. Live Streaming Events

Takeaways

Your Audience Craves Reality
Trivial is good
Short Shelf-life = Honesty
Invite Conversation!
Use Social Media to Drive Trafﬁc Back to your Site

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5 Ways to Incorporate Video into Your Communication Strategy

1. 5 Ways to Incorporate Video into Your Communications Strategy Travis Warren WHIPPLEHILL

2. What is a web video? - Video that plays in a browser. - Typically Flash based video - Increasingly shifting to HTML5 - H.264 - MPEG - (.MP4) WHIPPLEHILL

3. Types of video? - Progressive Download - Streaming - Sharing (Youtube.com, Vimeo.com) - Live Streaming (USTREAM.com, Livestream.com) WHIPPLEHILL

4. 1995 2005 2006 2010 justin.tv Lenz v. Universal Music Corp closed source open source WHIPPLEHILL

5. US broadband penetration grew to 88.82% in March 2008. + Figure 1: Web Connection Speed Trends - Home Users (US) Source: Nielsen//NetRatings

6. + Inexpensive Non-linear Video Editing and others ...

7. Triple Witching - Abundance Bandwidth - Proliferation of Video Cameras - Non-linear Editing for everyone WHIPPLEHILL

9. 5 Ways to incorporate Video 1. Rethink Press Releases (Communication) 2. Showing, not telling from the classroom (Teachers) 3. What’s Inspirational? (Videographers) 4. Student Involvement (Students) 5. Live Streaming (Development)

10. 1. Rethink Press Releases 2. Showing, not telling from the classroom 3. What’s Inspirational? 4. Student Work 5. Live Streaming

11.

12. College Matriculation

13. School Leader Speeches

14.

15. 1. Rethink Press Releases 2. Showing, not telling from the classroom 3. What’s Inspirational? 4. Student Work 5. Live Streaming

16.

17.

18. 1. Rethink Press Releases 2. Showing, not telling from the classroom 3. What’s Inspirational? 4. Student Work 5. Live Streaming

19.

20.

21.

22. 1. Rethink Press Releases 2. Showing, not telling from the classroom 3. What’s Inspirational? 4. Student Work 5. Live Streaming

23.

24.

25.

26.

27. 1. Rethink Press Releases 2. Showing, not telling from the classroom 3. What’s Inspirational? 4. Student Work 5. Live Streaming Events

28. Live Streaming Gear

29.

30.

31. Takeaways Your Audience Craves Reality Trivial is good Short Shelf-life = Honesty Invite Conversation! Use Social Media to Drive Trafﬁc Back to your Site

5 Ways to Incorporate Video into Your Communication Strategy

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5 Ways to Incorporate Video into Your Communication Strategy