Kevin Root

Greater Salt Lake City Area, ca United States

President / COO / Chief Product Officer | An Innovator within the Automotive & Digital Marketing Sectors

I'm an automotive and digital marketing executive with 20+ years of experience driving financial and growth results through innovative product strategy, strong leadership and a natural ability to identify trends then convert them into opportunity. I've been recognized by J.D. Power and Associates as "one of the 10 original automotive eBusiness pioneers," an honor that I'm both humbled by and very proud of. Those with whom I work appreciate how I combine business acumen and creative capabilities to make things happen. One of my core strengths is my ability to identify patterns via customer / market research and then devise integrated strategies that deliver strong product ROI and enable ...