Mobile Media Session: Eric Bader

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This session will feature three major leading mobile marketing organizations revealing insights and live demonstrations of what works in mobile marketing. From building brand awareness to attracting leads and booking sales, this panel will show real market programs that deliver ROI.

Reisen

TravelCom 2010
Approaches to Mobile Marketing
Approaches to Mobile Marketing

March 11, 2010

Audience Size: Mobile Growth Is Accelerating

2.4 billion worldwide
Compared to only 1.1 billion Internet users

263 million U.S.
4 out of every 5 people in U.S., by 2010.

62 million mobile Internet users U.S.
30% YOY growth.

More mobile phones on this planet than TV sets & PCs combined.

Mobile is about consumers that are mobile

Not just smartphones

Mobile’s role

Accumulated benefits +

Personal Computer Internet Mobile

Organization of information Flow of information Location
Convenience
Presence
ese ce

Areas of Opportunity In Mobile Marketing

The US market: Four types of interactions + voice

Mobile Internet Text Messaging
g g Downloadable
Video
Vid
Advertising SMS / MMS Applications

Mobile Touches Consumers at Unique Points

Gym

Errands Store

Socializing Commute

Business
Vacation
Travel

Strategic Roles for Mobile

Classification
Marketing Funnel
of Tactics
Awareness

Consideration & Preference
Marketing
g
Environment
Hand Raising

Lead Classification

Qualification

Maturation

Conversion Guided Selling

Loyalty

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59 Key takeaways: • Learn how to use ChatGPT to add AI power to your testing and test automation • Understand the limitations of the technology and where human expertise is crucial • Gain insight into different AI-based tools • Adopt AI-based tools to stay relevant and optimize work for developers and testers * ChatGPT and OpenAI belong to OpenAI, L.L.C.

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1. TravelCom 2010 Approaches to Mobile Marketing Approaches to Mobile Marketing March 11, 2010

2. Audience Size: Mobile Growth Is Accelerating 2.4 billion worldwide Compared to only 1.1 billion Internet users 263 million U.S. 4 out of every 5 people in U.S., by 2010. 62 million mobile Internet users U.S. 30% YOY growth. More mobile phones on this planet than TV sets & PCs combined.

3. Mobile is about consumers that are mobile Not just smartphones

4. Mobile’s role Accumulated benefits + Personal Computer Internet Mobile Organization of information Flow of information Location Convenience Presence ese ce

5. Areas of Opportunity In Mobile Marketing The US market: Four types of interactions + voice Mobile Internet Text Messaging g g Downloadable Video Vid Advertising SMS / MMS Applications

6. Mobile Touches Consumers at Unique Points Gym Errands Store Socializing Commute Business Vacation Travel

7. Strategic Roles for Mobile Classification Marketing Funnel of Tactics Awareness Consideration & Preference Marketing g Environment Hand Raising Lead Classification Qualification Maturation Conversion Guided Selling Loyalty

8. Mobile Meets A Variety Of Objectives Mobile addresses a wide range of business objectives Brand Awareness Trial / Sampling Name Capture, Sweepstakes Customer Acquisition & Prizing Promotions Integrated Marketing Couponing Loyalty / CRM