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Australian Demographic Insights
APAC




                                  1
LinkedIn Australian Members by City




                                      MARKETING SOLUTIONS   2
LinkedIn Australian Members by Sector

        Finance                                                                 13%
       High-tech                                                              12%
  Manufacturing                                                  10%
       Corporate                                            9%
         Medical                                       8%
     Educational                                  7%
      Consumer                                   7%
    Recreational                                6%
    Construction                                6%
             Arts                     5%
    Government                   4%
           Media               3%
  Transportation              3%
         Service            2%
      Non-Profit            2%
           Legal           2%
      Agriculture    1%

                0%        2%    4%         6%      8%        10%        12%       14%


                                                                       MARKETING SOLUTIONS   3
LinkedIn’s Australian Members by Industry and
Seniority

                                           Seniority
     Top Industries


                             Entry                           28%
                            Senior                           27%
                          Manager                      19%
                            Owner            10%
                           Director          9%
                                VP     4%
                              CXO     2%
                           Partner    1%
                           Training   1%
                           Unpaid     1%

                                                   MARKETING SOLUTIONS   4

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LinkedIn Australian Demographic Insights

  • 2. LinkedIn Australian Members by City MARKETING SOLUTIONS 2
  • 3. LinkedIn Australian Members by Sector Finance 13% High-tech 12% Manufacturing 10% Corporate 9% Medical 8% Educational 7% Consumer 7% Recreational 6% Construction 6% Arts 5% Government 4% Media 3% Transportation 3% Service 2% Non-Profit 2% Legal 2% Agriculture 1% 0% 2% 4% 6% 8% 10% 12% 14% MARKETING SOLUTIONS 3
  • 4. LinkedIn’s Australian Members by Industry and Seniority Seniority Top Industries Entry 28% Senior 27% Manager 19% Owner 10% Director 9% VP 4% CXO 2% Partner 1% Training 1% Unpaid 1% MARKETING SOLUTIONS 4