These slides accompanied Kaitlin Clinnin, Michelle Cohen, and Erin Cahill as they presented on assessment issues at the 2013 Digital Media and Composition Institute at the Ohio State University, May 20.

1. A 3Cs Discussion on
―Assessment in the
Multimodal
Composition
Classroom‖
Kaitlin Clinnin, Michelle Cohen, Erin Cahill

2. Opening Questions
Given that our standards for grading were largely
formed for assessing alphabetic print texts, how
do we develop criteria for evaluating
multimodal/digital compositions?
What factors MUST be present, and to what
degree, in order for a text to be successful?
Your questions?

3. Developing Criteria for
Evaluating Multimodal Texts
Student-generated grading criteria
(Adsanatham)
Statement of Goals and Choices/SOGC
(Shipka)
Metaphor and metonymy (Sorapure)
Coherence (Yancey)

4. Developing Criteria for
Evaluating Multimodal Texts
Criteria must address the following categories
(Adsanatham)
Images
Sounds
Transitions (screen transitions)
Alphabetic texts
Clarity
Persuasiveness
Arrangement (sequence)

5. Our Rubric

6. Rhetorical Viewing
Questions
How are the images arranged? In what order do they
appear? Is there any logic to them?
What makes the clip memorable and why?
What sounds do you hear first, next, and afterward? Why
do you think they are put in that order?
How are quotations used; why?
What do you like about this clip that you might try to
emulate in your own work?
Is there anything that you dislike? Identify them and
provide your reasons.
(Adsanatham 171)

7. Dan Anderson Video ―I’m a
Map, I’m a Green Tree‖
[http://vimeo.com/13829897]

8. Evaluation of ―I’m a Map‖
Our rubric:
Elements to Consider (Adsanatham):
Images
Sounds
Transitions (screen transitions)
Alphabetic texts
Clarity
Persuasiveness
Arrangement (sequence)

9. Dan Anderson Video ―Sun
Returning‖
[http://vimeo.com/60834156]

10. Evaluation of ―Sun
Returning‖
Our rubric:
Elements to Consider (Adsanatham):
Images
Sounds
Transitions (screen transitions)
Alphabetic texts
Clarity
Persuasiveness
Arrangement (sequence)

11. Statement of Goals and
Choices (SOGC)
―In some ways, I’d like to think the video is readable:
it scrolls through two main texts—the essay draft, and
the email thread from techrhet. I’d like to think you
could read some of that text and come away with a
message, though it might ask for multiple sittings.‖
―The videos are variations on composing aloud
exercises and process narratives. For
instance, capturing the draft text of the essay in the
video might invite readers to consider the earlier
version of the essay– important to me since the
experiment with using timestamps is likely to go
away. Eventually it should prove impossibly difficult
to tell where or what the text actually is, providing a
reader ventures beyond the pages of the book.‖

12. Our Rubric Revisited
How effective is our rubric (at least in these two
examples)?
What are our rubrics’ shortcomings?
What would we continue to build upon?
What would we change?

13. Final Thoughts
How do we put these criteria into practice at our
home universities and in our own classrooms?
Suggestions for classroom practice…
What has been useful for you in the past?
What would you recommend avoiding?
Challenges
Concerns

14. Thanks for your attention! 
Video Sources:
Daniel Anderson, ―I’m a Map I’m a Green Tree‖:
http://vimeo.com/10160246
Daniel Anderson, ―Sun Returning Before Rain‖:
http://vimeo.com/60831540
Image Sources:
http://shayes08.blogspot.com/2011/09/harry-potter-
according-to-me-part-2.html
http://coolspotters.com/characters/hermione-
granger/and/movies/harry-potter-and-the-philosophers-
stone/media/1068759#medium-1068759