Having a solid digital marketing plan for every month may seem like over optimization but the benefits are indisputable. The sooner you can put a monthly plan into action, the sooner you will be reaping the rewards of Digital marketing – more leads, at a lower cost, generated by a completely scaleable strategy. Use this template to create a detailed digital marketing plan defining the digital channel strategy for each major market/proposition to provide focus and direction for the future. Make sure your digital plan is well integrated with all marketing communications and aligns with your business objectives. Here’s a taste of what you’ll find inside: - Setup Goals and Metrics -Define your buyer personas -Identify your marketing triggers -Keyword strategy -Outline your content strategy -Design your marketing funnel -Implement & setup support platforms -Recruit for the skillsets you need Published at <a>Trinfinity</a>

1. TRINFINITY | Infinite Digital Success
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Key Take-Aways:
 Setup Goals and Metrics
 Define your buyer personas
 Identify your marketing triggers
 Keyword strategy
 Outline your content strategy
 Design your marketing funnel
 Implement & setup support platforms
 Recruit for the skillsets you need

3. Setup Goals and Metrics
T
 Increase traffic to your
website
 Increase your ranking
on Google for certain
phrases
 Sell more products
 More time on your web-
site spent by customers
 Sell more of a particular product over others
 Get more links to your website
More items/articles shared via FB or Twitter
 Get ads to be cheaper and get more clicks
WEBSITE
Get more blog comments
More links to blog posts
More shared blog posts
BLOG

4. Setup Goals and Metrics
Facebook & Twitter
Get more fol-
lowers
Get more
mentions/
replies
Get more RTs
Send more traffic to your
website
TWITTER
 Get more fans on
your Facebook Page
 Increase conversion
rate
 Increase more in-
teractions per post on
your Facebook Page
(Likes, Comments)
 Get more people to look at specialist tabs
 Sell directly from Facebook
 Send more traffic to your website
FACEBOOK

5.  New contacts
 New introductions
 More company
page followers
 Get started on
LinkedIn Marketing
 Recruit and attract talent on LinkedIn
 More LinkedIn posts
 Promote business on LinkedIn Pulse
LINKEDIN

6. Define your buyer personas
Th

7. So
 Location
 Excluding Location
 Age
 Gender
 Interests
 Education Level
 Job Title
 Income Level
 Relationship Status
 Language
 Favourite Websites
 Buying Motivation
 Buying Concerns

8. Identify your marketing triggers
On

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10.  In Content Marketing you need to not throw
about “We’re great, buy our stuff now please?”
messages but instead become a publisher and
advertiser. Creating something of use that can
perhaps be reused or resent to people. We live in
an age where content creation is a democratic
idea but so is distribution of it. If you create
good content then maybe the community you’re
in online will spread it much further and it has
more power as it comes from a person they
know.
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12. With Marketing Funnel we mean the process by which a prospect becomes a
customer. The funnel is the instrument with which we guide them in this
process. This process could look like this:
 Prospect becomes aware of need
 Prospect becomes aware of the brand that offers the solution
 Prospect visits brand website
 Prospect leaves contact details
 Communication between sales staff and prospect
 Prospect buys product / service.
Not all funnels will look exactly like this, and some steps in the funnel might be skipped.
It is perfectly possible that your prospect visits your site and buys your product straight
away. Other’s will need some convincing.
The important part is that you have a strategy in place for all contingencies, and a way to
capture vital information along the way.

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