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How Job Seekers Use Social
Media To Their Advantage
               Tracy Tran
 Owner/CEO/Recruiter/Social Media Dweeb
          Tran Recruiting, LLC
              Fairfax, VA
Web 1.0
•   Information
•   Basic Web Site
•   Publishing
•   Content Management
Web 2.0
•   Blogs
•   Participation
•   Engagement
•   Interactive Content
Describe Yourself
• Name
• Your Personal or Company Website
• Six Word Resume about Yourself
Linkedin
• The Suit and Tie of Social Media
• 35 Million Users
• Enhancement of your resume
How to use Linkedin
• Extensive Information
• Connect with past, present, and potential
  workers
• Company Search
• People Search
• Recommendations
• Looking for Answers
Linkedin Talent Advantage
http://talent.linkedin.com
Facebook
• 150 Million Users
• Social Utility
• Can be anything you want
How to use Facebook in your Job Hunt
•   People Search
•   Company Search
•   Jobs Available
•   Relevance
Twitter
•   5 Million Users (and rapidly growing)
•   Micro-Blogging
•   Only 140 characters to type
•   Most versatile of social media
How to use Twitter in Job Hunt
•   Keyword Search (HR, #HR)
•   Search Sites
•   Work into a conversation (it’s open)
•   Job Board replacement
Twitter Job Search Help
•   http://tweepsearch.com
•   http://www.twellow.com
•   http://search.twitter.com
•   Follow @jobshouts, @TwitHire, and
    @jobangels
Social Media Niche
Social Media Niches
• Social Networks for specific areas (industries)
• Easier to contact
• Relationship already created
Social Media Niche Sites for HR
• http://hrmtoday.com
• http://www.recruitingblogs.com
• Anything can be social media, depending on
  the owner of the site.
Other Social Media Sites
•   MySpace
•   Friendster
•   Hi5
•   Bebo
•   Plaxo
•   Last.FM
•   YouTube
•   Spoke
Profile Searches
• http://www.yasni.com
• http://www.wink.com
Blogs
Blogs
• The oldest social media method on the
  internet.
• Can be anything you want (Picture, Personal,
  Business)
• A detailed version of your philosophy in
  anything.
Two Things about Social Media
Ways to Integrate and Connect
• RSS Feeds
• Google Reader
• Comments and Discuss
Final Thought
HRA-NCA News
• February 11 – Chapter Event “Are We Serious
  About Leadership Development?”
• Please join HRA-NCA and HRA-NCA-JSG
  Linkedin Groups
• For more information, please check
  http://www.hra-nca.org
Questions and Answers
Tracy Tran
Tran Recruiting, LLC
P.O. Box 65
Fairfax, VA 22038
Phone/Fax: (703) 334-8454
Cell: (703) 618-2176
Find me @ Facebook, LinkedIn, and Twitter
Website: http://www.tranrecruiting.com
Blog:
http://thispersonstinks.wordpress.com/cat
egory/hr

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How Job Seekers Use Social Media

  • 1. How Job Seekers Use Social Media To Their Advantage Tracy Tran Owner/CEO/Recruiter/Social Media Dweeb Tran Recruiting, LLC Fairfax, VA
  • 2. Web 1.0 • Information • Basic Web Site • Publishing • Content Management
  • 3. Web 2.0 • Blogs • Participation • Engagement • Interactive Content
  • 4. Describe Yourself • Name • Your Personal or Company Website • Six Word Resume about Yourself
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  • 10. Linkedin • The Suit and Tie of Social Media • 35 Million Users • Enhancement of your resume
  • 11. How to use Linkedin • Extensive Information • Connect with past, present, and potential workers • Company Search • People Search • Recommendations • Looking for Answers
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  • 14. Facebook • 150 Million Users • Social Utility • Can be anything you want
  • 15. How to use Facebook in your Job Hunt • People Search • Company Search • Jobs Available • Relevance
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  • 17. Twitter • 5 Million Users (and rapidly growing) • Micro-Blogging • Only 140 characters to type • Most versatile of social media
  • 18. How to use Twitter in Job Hunt • Keyword Search (HR, #HR) • Search Sites • Work into a conversation (it’s open) • Job Board replacement
  • 19. Twitter Job Search Help • http://tweepsearch.com • http://www.twellow.com • http://search.twitter.com • Follow @jobshouts, @TwitHire, and @jobangels
  • 21. Social Media Niches • Social Networks for specific areas (industries) • Easier to contact • Relationship already created
  • 22. Social Media Niche Sites for HR • http://hrmtoday.com • http://www.recruitingblogs.com • Anything can be social media, depending on the owner of the site.
  • 23. Other Social Media Sites • MySpace • Friendster • Hi5 • Bebo • Plaxo • Last.FM • YouTube • Spoke
  • 25. Blogs
  • 26. Blogs • The oldest social media method on the internet. • Can be anything you want (Picture, Personal, Business) • A detailed version of your philosophy in anything.
  • 27. Two Things about Social Media
  • 28. Ways to Integrate and Connect • RSS Feeds • Google Reader • Comments and Discuss
  • 30. HRA-NCA News • February 11 – Chapter Event “Are We Serious About Leadership Development?” • Please join HRA-NCA and HRA-NCA-JSG Linkedin Groups • For more information, please check http://www.hra-nca.org
  • 32. Tracy Tran Tran Recruiting, LLC P.O. Box 65 Fairfax, VA 22038 Phone/Fax: (703) 334-8454 Cell: (703) 618-2176 Find me @ Facebook, LinkedIn, and Twitter Website: http://www.tranrecruiting.com Blog: http://thispersonstinks.wordpress.com/cat egory/hr