- Integrated Information Management – Applying successful industrial concepts to IT. - A book of Zarnekow and Walter Brenner. - Provide a framework need more further research and development. - The main idea is transforming IT services to IT “product” and applying the production model.

1. Do Duc Toan – Nguyen Dang Vinh – Tran Quang Minh Tan
VGU BIS 2010 – Strategic IT Management course by Prof. Tomas Benz

2. Agenda
 Introduction
 SCOR Model
 Complete Model
 Components
 Govern
 Source
 Deliver
 Make
 Advantages of IIM
 Conclusion
 Q&A
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3. What is IIM?
 Integrated Information Management (IIM) – Central
management processes needed to provide information for
decision maker
 Use Information as strategic resource
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4. Introduction
 Integrated Information Management – Applying
successful industrial concepts to IT
 A book of Zarnekow and Walter Brenner
 Provide a framework need more further
research and development
 The main idea is transforming IT services to IT
“product” and applying the production model
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5. SCOR Model
 SCOR Model – 5 processes
 A management tool, spanning from the supplier's supplier to the
customer's customer
 Does not attempt to describe the every business process or
activity
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6. SCOR Model (cont.)
 Planning processes: coordination of supply-demand, support
purchase, production, sales,..
 Source processes: for purchasing
 Make Processes: Production of final product
 Delivery Processes: invoice completion, logistics, distribution
 Return processes: cancellation order, product return
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7. IIM Model
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8. Components of IIM
 Planning processes: coordination of supply-
demand, support purchase, production, sales,..
 Source processes: for purchasing
 Make Processes: Production of final product
 Delivery Processes: invoice
completion, logistics, distribution
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9. Govern
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10. Govern (cont.)
 Strategic Direction (aka Strategic Alignment)
 Long term, align with business strategy
 Value Delivery
 Cost vs. Benefits: Customer satisfaction, competitive
advantages, employee productivities
 Risk Management
 Identify, evaluate, minimize,..
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11. Govern (cont.)
 Controlling a.k.a Performance Measure
 Identify the suitable measurements and key indicators to
establish a steering and controlling cycle
 Resource Management
 Internal and External resources
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12. Source
 Source: Management of service supplier relationships.
 The Source Process is the link between the service provider’s
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Deliver Process and the customer’s Make Process.

13. Source come from?
 From the outsourcing market:
• Purchase of hardware resources (e.g. computing power, memory, etc. in the
context of an outsourcing of computer center operations)
• Purchase of personnel resources (e.g. external development resources in low
wage countries)
• Purchase of software solutions (e.g. in the context of application service providing)
• Purchase of hardware components (e.g. computer systems, printers, etc.)
 From internal contribution:
• Email service
• IT workstation service
• A personnel process (e.g. wage and salary statement production), including the
interface to financial accounting
• An electronic selling process (e.g. electronic ticket production)
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14. Tasks with Source Processes
 Sourcing Strategy
 Strategic alignment of the Sourcing Strategy
 Analysis and selection of basic sourcing alternatives
 Strategic Supplier Management
 Sourcing Planning
 Purchasing planning
 Supplier selection
 Contract negotiation
 Supplier planning
 Sourcing Controlling
 Purchasing monitoring and evaluation
 Supplier monitoring and evaluation
 Problem Management
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15. Delivery
The Deliver Process is the interface between the service provider and the service customer.
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16. Delivery (cont.)
Mediating function of the Deliver Process between service provider and customer
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17. Deliver Process’ central tasks
 Delivery Strategy
 Strategic positioning in market and competition
 Strategic alignment of offering portfolio
 Pricing Strategy
 Communication Strategy
 Distribution Strategy
 Delivery Planning  Delivery Controlling
 Requirement Management  Quality Controlling
 Quality Management Communication Controlling
 Pricing Planning Distribution Controlling
 Communication Planning
 Distribution Planning
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18. Make
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19. Make (cont.)
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20. Portfolio Management
 What services will
be offered
 Internal view of
“Deliver” Process
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21. Development Management
 “Engineering”
 Design and
organization of
application systems
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22. Production Management
 It is where the
products are actually
produced
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23. Make (cont.)
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24. Advantages of IIM
 Increase the effectiveness, efficiency of IT units
 Improve collaboration with customer
 Increase transparency of IT “product”
 Promote the marketability of IT
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25. Conclusion
 A general framework
 Need to be described more detail, supplement more
methods...
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26. References
Integrated Information Management: Applying Successful
Industrial Concepts in IT, Rüdiger Zarnekow, Walter
Brenner, Uwe Pilgram.
A Product-based Information Management
Approach, Rüdiger Zarnekow, Walter Brenner - University of St.
Gallen.
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27. …for your attention !!!
Q&A
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