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Virtual Marketing Technologies & Private Business Networks
1. New Virtual Marketing Technologies
“Virtual Trade Shows
&
Global Private Business Networks”
TradingVest
2. NEW TECNOLOGIES….Xpo & GPBN
Virtual Events Vs. Physical Events
Current Technological Scenario
Current technological requirements for business
and companies: Matrix SWOT
Visibility and Contact
How to keep in touch
TradingVest- eZ-XPO- SOLUTION Video
XPO & GPBN
Missed Opportunity Video
Trading Vest & eZ-XPO as your partner
3. Current Virtual Events/Situations
Web Conferences
e-Learning
Collaborative working meetings
Collaborative training and education meetings
Virtual Onsite Event Recreation Platforms
E-Commerce/Trade
Social Media Network
Traditional online contacts: email, chats, etc.
7. Virtual Events never were
more real than now !
50% of total events
will be virtual in 2016
8. Reasons for Virtual Events Advance
(Physical Event Cons)
Higher Physical events costs
Time Management Stress
Inefficient qualified contact acquisition process
Higher transportation and lodging costs for visitors
Time is also a limited resource for visitors
In short: Physical Event is a few days increasingly
inefficient expensive process
9. Reasons for Virtual Events Advance
(Virtual Events Pros)
Clearly Reduced Costs compared to Physical
Time management limits are not an issue
Very efficient acquisition process for qualified
contacts
Visitors can access with no transportation and
lodging costs
Time availability is not an issue for visitors
10. Future Consequences
Physical will be continuously decreasing
during the near future
Virtual will be increasing its participation
Hybrid events will be offering a good
balance to optimize both, contact acquisition
and costs
Keeping the traditional onsite/personal
contact but with a lot of advantages coming
from the virtual events participation……
11. Additional Concept
Actual technological environment implies
Opportunities and Threats
Let me name some of them…..
12. Current Technological Scenario
O & T
Opportunities
Global Coverage
Technological Marketing
options
Improved Contact
process
Sophisticated
Engagement process
development
Threats
Traditional Visibility
Traditional Contacting
saturation/overload
Traditional engagement
process becoming
inefficient
13. How can you maximize those opportunities
and minimize those threats, all at the same
time?
There is a solution for that dilemma?
Yes, TradingVest has the solution !!!
Let me explain that solution…
14. Virtual Events
Web Conferences
e-Learning
Collaborative working meetings
Collaborative training and education meetings
Virtual Onsite Events Recreation Platforms
E-Commerce/Trade
Social Media Network
Traditional online interactive & non interactive
contacting: email, Chats, Forums, et
15. The solution should be conceptually composed
by the following elements and concepts
A visible contacting and engagement solution
Offering Total Integration
Composed by all the previously detailed types of
virtual events and situations All-in-1 system solution:
A Virtual Showcase Platform
A Web conference, e-learning and training
collaboration environment
With CRM and Social Media integration
To create and define a multimedia interactive PRIVATE
BUSINESS NETWORK ONLINE MARKET PLACE(PBNM) space
through the Private Business Network interactive concept.
16. Here is the specific Solution
eZ- Xpo Platform= 24/7 Online Market Place
+
eZ Social Learning Suite= 24/7 Social Learning Market Place
=
An effective and efficient Private Business Network Online
Market Place to find and to be found, to contact and to be
contacted and finally to engage the relationship with your
clients, partners, suppliers and staff.
19. TradingVest Solution
This marketing proposal is a real game changer
that enables you to jump into the next level of
global visibility, contact and engagement
through a totally integrated solution.
TradingVest and eZ-Xpo solutions are the edge
your company needs for today’s technological
and economical business reality
Be a part of our TradingVest Private Business
Network Online Market Place or build and
create your own Private Business Network.
We can help you to reach your goals
25. Expositor as a part of a PBN
Visible: As a part of the GPBN ecosystem
Contact Process: visitor come to booth and
Expositors receive real time visitor activity
tracking reports.
Engagement Process : Live Interaction with
qualified leads and current customers,
Marketing Automation
Totally Integrated: CRM, e-Learning Social
Learning ( Facebook, Linkedin, Twitter, You
Tube, etc),Mobile devices, Video
Conferencing
26. Online Market Place INTEGRATION
WebConference (LIVE or RECORDED)
Webcast/Stream(LIVE or Recorded)
E-Learning Platform(Training and Collaboration
educational events/courses
Event Management( Eventbrite )
Trade Shows
Online monetization/ e-Commerce
Social Media Networks-VIRAL replication-
Facebook, Linkedin, Twitter, YouTube,etc)
CRM : Sugar, Sales Force, etc.)
Traditional contacting channels (e-mail,
messages, LIVE Chats, Forums, etc. )