persuasion

1. persuasion
what is persuasion
how does persuasion work
persuasive speech assignment
special occasion speeches tomorrow!

2. what is persuasion?
persuasion: the process of influencing attitudes, beliefs,
values, and behavior.
persuasive speeches attempt to influence audience
choices
persuasive speeches limit alternatives
persuasive speeches seek a response

3. how does persuasion work?
ELM: elaboration likelihood model
people are persuaded through:
central processing
peripheral processing

4. how does persuasion work?
central processing:
aristotle’s ethos and logos
logos: proof by reason
inductive reasoning
specific instances to general condition
deductive reasoning
general condition to specific instance
ethos: credibility

5. how does persuasion work?
central processing: red herring
avoid faulty hasty
reasoning (fallacies) generalization
begging the non sequitur
question
slippery slope
bandwagoning
appeal to
either-or tradition
ad hominem

6. how does persuasion work?
central processing:
used when listeners are motivated and able to
think critically about a message
when listeners (or family) are directly related to
topic
maslow’s hierarchy of needs

7. how does persuasion work?
peripheral processing:
aristotle’s pathos and ethos
pathos: proof by emotion
use vivid descriptions and emotionally
charged words
ethos: speaker credibility

8. how does persuasion work?
peripheral processing:
best used when topic does not directly relate to
audience, but still one that audience should think
about

9. the persuasive speech assignment
should choose a claim of fact, value, or policy
must be a topic of genuine controversy
4 credible sources required (only 2 internet allowed)
include at least 2 emotional or logical appeals
4-6 minutes / extemporaneous / full sentence outline
due on day of speech