How Three Kinds of Risk and Swimming with Crocodiles Can Get You 700x YoY Growth - JC, Travel Perk

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Leading a startup is kind of like swimming with large carnivorous reptiles, it's a risky business. But with a few principles, tactics, and with the benefit of a lot of trial and error it can be a lot less scary that you first think. JC Taunay-Bucalo is a three-time startup exec who has built teams around the world often from scratch to hypergrowth, and in this talk he'll share what has and hasn't worked for him both in business and in the water.

Business

How Three Kinds of Risk
and Swimming with Crocodiles
Can Get You 700x YoY Growth

NOVELTY
SHOULD WE INVEST
IN THE MARKET?
Mktg / Demand Gen
Sales and account mgmt
Product
Ability to Support
9/10
9/10
8/10
8/10
SHOULD WE INVEST
IN THE MARKET?
Mktg / Demand Gen
Sales and account mgmt
Product
Ability to Support
5/10
5/10
6/10
1/10

●  MVP Team
●  Local Office
●  PR Support
NOVELTY
SHOULD WE INVEST
IN THE MARKET?
Mktg / Demand Gen
Sales and account mgmt
Product
Ability to Support
9/10
9/10
8/10
8/10

●  Centralized team
●  Limit risk
●  Learn and improve
NOVELTY
SHOULD WE INVEST
IN THE MARKET?
Mktg / Demand Gen
Sales and account mgmt
Product
Ability to Support
5/10
5/10
6/10
1/10

UNCERTAINTY
Analysis
Paralysis
Reality
Pure
Opinion

UNCERTAINTY
Hypothesis Iteration Feedback

UNCERTAINTY
travelperk.com/tractionconf-19/

MINDSET
0-1M Creator
1M-100M Builder
100M+ Optimizer

JC Taunay-Bucalo
www.travelperk.com/traction

JC Taunay-Bucalo
@travelperk
/company/travelperk
/travelperkofficial
www.travelperk.com

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