3. Plan Outlines
1- Brand Identification.
2- Objectives.
3- SWOT analysis.
4- Competitors analysis.
5- Target audience analysis.
6- Social media strategy and tactics.
7- Content Calendar.
4. Pukka
A clothing brand for men. Offering men's and
children casual & foot wear brands in one
place with the best accessories.
Pukka will provide consistent and superior
customer service, offer quality, and certified
high quality products.
The Brand would Have their E-Commerce
Store to sell all over Egypt.
Location: Sohag, Egypt.
Ĥ ĥ
Brand Identification
Be exclusive, Be Devine, Be yourself.
5. 2- Plan Objectives
1- Brand Awareness.
2- Increase Sales with high number of orders.
3- Daily orders for all over Egypt.
4- Increase connection with customers.
6. Strength Weakness
• High Quality products.
• Variety of Products.
• Good social media presence.
• Good Number of followers.
• Strong offers.
• Low Quality Visuals.
3- SWOT Analysis
Opportunities Threats
• E-Commerce store and shop
on Facebook Page.
• Winter Season.
• Offers and Bundles.
• Fashion Trends.
• Offering Plus Size Products.
• Competition.
• Refunded Orders.
• Shipping problems and
delayed orders.
10. Town Team Account (Notes)
• High quality visuals.
• Very High Promotion budgets.
• High quality products.
• Low Engagement rate.
• Strong Offers.
• Good number of posts per day.
• Strong fan base and brand equity.
12. CUBA Account (Notes)
• Strong fan base and high number of social media
followers.
• Very High Engagement rate.
• No presence on facebook for about a year.
• High quality visuals and High quality products.
• Strong Offers.
• Good number of posts per day.
• Strong fan base and brand equity.
16. PATROL Account (Notes)
• Strong Offers.
• High Quality Visuals.
• Very High Engagement rate.
• Good number of posts per day.
• Strong fan base and brand equity.
• High Quality Products.
20. AMS Account (Notes)
• Strong fan base and brand equity.
• Very Large Number of Social media followers.
• High Budget for promotion.
• Good number of posts per day.
• Very High Engagement rate.
• Week Content.
• Medium quality Visuals.
21. 5- Target Audience Analysis
• Males (Single – Engaged – Married).
• Mothers for children.
• Age (18:45)
• Locations:
- Primary: Sohag.
- Secondary: Surroundings as Assuit – Bani Suif –
Elmenya - And upper Egypt.
• Medium Income Level and well educated.
• Attitude: Like offers, Trends.
• Interests: Fashion – Clothes – Football – Melton –
Accessories and watches.
