Final Completion Certificate of Marketing Management Internship
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Plotting your path to success in fundraising
1. Plotting your path to success
What you really need to make your
fundraising career shine
2. Who are we?
⢠TPP Not for Profit, the charity recruitment specialist
⢠Rob Hayter, Associate Director
rob.hayter@tpp.co.uk
⢠Graham Drew, Consultant
graham.drew@tpp.co.uk
⢠Alice Preston, Senior Consultant
alice.preston@tpp.co.uk
3. Why are we different?
⢠16+ years experience with large variety of clients
⢠All of our consultants are sector specialists
⢠Large network of potential candidates
⢠Shared values with the third sector
⢠Cover all types of charity role
⢠Cover all levels of staff
⢠Cover permanent, contract & temporary
4. Supporting the sector
⢠Free professional development seminars
⢠Free advertising for volunteer roles
⢠Free venue hire including interviewing and
boardroom space
⢠Free salary surveys
6. How are you perceived?
⢠Individual Giving Fundraisers
⢠Corporate, Major Donor, Trust Fundraisers
⢠Community & Events Fundraisers
7. Where do you want to go?
⢠Fundraising Manager
⢠Team Lead / Head of
⢠Director of Fundraising (possibly combined role)
⢠Consultant
⢠CEO? (only 13% come from fundraising)
8. What type of organisation?
⢠The cause â are you going to be a good fundraiser or a great
fundraiser?
⢠Different types of organisation rely on different forms of
funding
⢠Make sure your experience matches up
âwork out early on which organisations youâd be
happy making a donation to â youâre much better off
working for one of those than for any othersâ
9. Large or small?
⢠Do you join a smaller organisation
in order to experience multiple
income streams, or a large
organisation to follow internal
career advancement?
⢠Need to plan, but mission most
important
⢠Good to have mix of experience of
different sized organisations &
different roles
10. Breaking the bottleneck
⢠Need to be specialist to progress initially â but how
do you then get broader knowledge?
⢠Think strategically
â broaden income streams if you need to
â budgeting experience
â line management experience
â responsibility for income (including reporting figures to the SMT)
â strategic planning for fundraising experience
11. How did they do it?
âtook on acting roles âinternal shadowing of different
internally when there disciplines, external buddying with
was a gap and took on specialists in other income streams,
special projectsâ internal and external mentorsâ
ânetworking, reading and âmoved from Lead at a
going on coursesâ large charity to Director at
a medium-sized oneâ
âbuilt and managed
new income streamsâ âinvolved myself in
relevant projectsâ
âworking on cross-fundraising
projectsâ
12. Broadening experience
⢠Start of your career is time to move around â try new
things
⢠Can be easier to change roles within current org,
rather than apply elsewhere
⢠Take on tasks no-one else wants â good opportunity
to show problem solving
13. Broadening experience
⢠Go beyond your job description â demonstrates
commitment to managers and possibility for internal
promotion, or useful for broadening experience to go
elsewhere
⢠Make your own opportunities, e.g. when someone
leaves, good chance to take on their responsibilities,
e.g. in Marketing or Communications
14. Broadening experience
⢠Take on challenging roles rather than going for the
âeasy sellâ option
⢠Volunteer with other organisations to do different
roles
15. Networking
⢠Network like mad
⢠Find out what your peers are doing/thinking
⢠Follow leaders on Twitter and blogs
⢠Join LinkedIn groups
⢠IoF special interest groups
⢠Presenting & speaking
⢠Have elevator pitch prepared
16. Mentoring
⢠Third sector is keen on sharing knowledge â take
advantage
⢠Coaching & mentoring
⢠Experienced fundraisers generally flattered if asked
to help you
⢠Find more than one and prepare before sessions
⢠Shadowing / buddying
17. Volunteering
⢠Take on trustee roles at other orgs â broadens your
view
⢠Experience outside of workplace extremely valuable
⢠Knowledge of governance
⢠Every board wants a fundraising trustee
18. Training
⢠Research training, qualifications and association
membership
⢠Not just for your direct area
⢠Qualifications demonstrate commitment
âI think the Institute of Fundraising is an essential
organisation and take notice of this when looking at
candidates and even more so the Certificate in FR â not so
much the qualification itself, but what is says about the
attitude of the person who has got itâ
20. Line management experience
⢠Volunteers
⢠Interns
⢠Group assistants
⢠Take responsibility for training new hires
⢠Cover for colleagues / manager
⢠Take responsibility for team & budget
21. Line management skills
⢠Need practical skills and experience to undertake
recruitment, training and appraisals
⢠Managing staff targets
⢠Motivating staff to meet targets
⢠Forecasting and reforecasting
⢠Taking responsibility for team success (and failure)
22. Soft skills
⢠Be aware of your weaknesses and work
on them!
⢠These are hard to learn and need lots of
practice â get a mentor
23. Love your numbers
⢠Work on getting strong grasp of numbers and
budgets, even if itâs not your responsibility yet
⢠Relate everything back to ROI
⢠Look at the bigger picture
â Where does the money go?
â How are beneficiaries benefiting?
â What is the Impact?
24. Keep up to date
⢠Fundraising techniques are constantly changing
⢠Need to know how new technology integrates with
old techniques
⢠Donât need to know exactly how to do things â your
staff will do that â you need to take on board the big
picture and ideas at senior level
25. Stay in your job
⢠Donât change jobs too much â need 3-4 years at most
jobs
⢠Employers look for loyalty
⢠Need to have experience of managing campaigns
from start to finish
⢠Need to show results from your work
⢠Others will take credit for your achievements
26. When you do moveâŚ
⢠Look for a challenge
⢠Much more impressive to start from scratch than to
build on success of others
⢠Donât concentrate solely on the salary
27. CV Advice
⢠Focus on accomplishments, not duties
â âdirected operations on x programmeâ
â âsupervised x volunteersâ
â âimplemented x policyâ
â âfacilitated launch or expansion of xâ
â âreorganised x procedureâ
⢠Quantify your achievements
28. CV Advice
⢠Show leadership, even if âfrom within the teamâ
⢠Make connections between education/training and
achievements
⢠Show how youâve solved problems
⢠Create online portfolio â examples of all work youâve
been responsible for (plus from volunteering)
29. Grasp opportunities
⢠Keep CV and LinkedIn profile up to date â be ready to
move quickly
⢠Make your own opportunities â ask
⢠Senior posts â more likely to be headhunted. Need
to be self-aware and always have âgame faceâ on