PRESENTED AT: WordCamp Kansas City 2018 on Saturday, April 14, 2018 Every time I meet with a potential client they have the biggest dreams in the world about what they want to do with their website, how they expect their websites to function, and all the money they’re going to make – this month! They think they’re SO close… All they need is “a little SEO” to get them over the top. They’re wrong. 9 times out of 10, even the biggest and most long-standing business website is missing many of the very basic business requirements – both on the website and throughout the business’s online profiles, listings and other assets. Before you blog for your business, make sure to take care of all the fundamentals so your blog can provide the biggest benefit for potential customers and to your your business. This session covers all the things that are commonly (and some uncommon things) missing from most business websites. ---------------- Session video to come.

1. webworksofkc.com • @travispflanz
HELLO!
My name is Travis Pflanz
webworksofkc.com • @travispflanz
Sophie
Before You Blog:
Everything Your WordPress
Business Website is Missing

2. webworksofkc.com • @travispflanz
Who am I?
» SEO and content strategist
» Owner of WebWorks of KC
» Co-organizer of WordPress KC since
2013 & WordCamp KC since 2014
» I love dogs
» Nobody, really
Portia

3. webworksofkc.com • @travispflanz
Not in this session
» Social media
» Video
» Podcasting
» Photography
» I’m not going to tell you that you
can stop writing text content for
your website Bowie

4. webworksofkc.com • @travispflanz
ONE
THINGTake away one thing and put it to use right away

5. webworksofkc.com • @travispflanz
Before you even
think about
“blogging”

6. webworksofkc.com • @travispflanz
What is missing from your site?
» Business location data
» Purpose
» In-depth “About” page
» Direction & Calls to action
» Website visitor tracking
» In-depth product & service details
Mia

7. webworksofkc.com • @travispflanz
DO YOU
BLOG?Why do you blog? What do you blog about?
Do you love blogging? Do you hate blogging?

8. webworksofkc.com • @travispflanz
I hate the term “blog”
» Confusing
» Negative connotation
» Don’t know what to blog about
» Nobody wants to read a diary
» Not entertaining
» Everything has already been said
Sophie

9. webworksofkc.com • @travispflanz
SEARCH
ENGINE
OPTIMIZATION
Everything I write for a website revolves around
search and inbound marketing

10. webworksofkc.com • @travispflanz
WHY DO YOU
USE THE
INTERNET?
To be entertained. To solve a problem.

11. webworksofkc.com • @travispflanz
Answer a question
» Cost
» Problems
» Comparisons
» Best of
» Reviews

12. webworksofkc.com • @travispflanz
Create better content
» Questions from potential customers
» Relevant to your business
» In-depth
⋄ Skyscraper Technique
⋄ Topic Clusters
» Answer the Public
» FAQ Fox
» Google Search
⋄ Auto complete
⋄ Searches related to
Portia

13. webworksofkc.com • @travispflanz
THANKS!
Any questions?
You can find me at
» Community Support Lounge at 2pm
» webworksofkc.com
» @travispflanz Adopt a puppy!