Slides from Using iBeacons and Proximity in Your Organization at MacIT 2014 in San Francisco Come to this session and learn about how iBeacons work, how you can use them in your organization and some real world examples of how they are being used. We’ll cover the basics, then do a deep dive, touch on security, and do some fun iBeacons demos.

1. Using iBeacons and
Proximity in Your Organization
Timothy Perfitt
tperfitt@twocanoes.com

2. The What
• The Basics
• Deep Dive
• Security
• Fun Demos

3. The Basics

4. TECHNOLOGY OVERVIEW
IBEACON
Bluetooth Low Energy
Advertise only
No backend, no content

5. TECHNOLOGY OVERVIEW
IDENTIFIERS
Organization (UUID)
Store (Major)
Department (Minor)

6. TECHNOLOGY OVERVIEW
DISTANCE
150 ft

7. TECHNOLOGY OVERVIEW
RANGING

8. TECHNOLOGY OVERVIEW
LOCATION AWARENESS

9. TECHNOLOGY OVERVIEW
LOCATION AWARENESS

10. Deep Dive
(best practices)

11. IDENTIFIERS
UUID: 128-bit value guaranteed to
be unique over both space and time
!
Major Number: 0-65535
Minor Number: 0-65535

12. CALIBRATION
Distance is based on
signal strength and
calibrated at 1 Meter

13. SACKS OF WATER
People are big sacks of
water

14. RANGING
Immediate
Near
Far

15. UPDATES
iOS 7.1

16. BATTERY LIFE
Test. Then decide.

17. DEPLOYMENT
Boots on the ground.

18. Security

19. SECURITY
UUIDs are hard to
guess, but easy to find
out

20. SECURITY
Friends don’t let friends
protect resources with
iBeacon

21. Current Deployments

22. Current Deployments
• Loyalty / Retail
• Web to Brick and Mortar
• Museum Tours
• Conference Check-in
• Sporting Events
• Home Automation

23. Demos

24. Questions?