We live in a virtual world. It’s important for everybody to connect, especially for Developers. If Development is your strength, then Marketing & Content Writing can only magnify that strength. For anyone, it’s important to open new avenues & that’s where Developers lack behind. Whether you’re a Freelancer or an Agency, this session will take you through some tips that will help you maximize your reach & take it to a larger audience. This talk discusses the importance of having a Content Strategy for your products. It also explains how essential it is to have an About Us page that has a personal touch. It's all about Loving Your Website.

1. Importance of Content
Writing & Marketing for
Plugin Developers

3. Marketing
• Marketeers help Developers to show off their work.

4. Growth
• Features v/s Benefits
• Architecture v/s User Experience
• MySQL Queries v/s $
• Lines Of Code v/s Number Of Users

5. Accurate Analytics
• Data-based Decisions
• Test & Learn
• Marketeers Love Developers

6. About Us Page
• You won’t find a better developer than me. Here’s
why:
• Over 50 Plugins
• 10 Themes
• 300000 Lines Of Code

7. About Us Page

8. About Us Page
• Only Criminals Hide!
• Your website Should Have A Personal Touch
• Don't Mask Yourself
• Show Yourself & Your Team

9. Example #1

11. Example #2

12. Example #3

13. Example #4

14. I know what some of you’re
thinking…

15. Everybody Makes Mistakes
• We Made Some Mistakes
• wordpress
• Slow Loading Speed - 20 to 40 seconds
• Product Pages Looked Like Generic Pages
• Unimpressive Look & Feel

19. Attend WordCamps
• Talk To People When You Attend

20. Quick Intro
• Find out someone sitting near you, whom you don’t
know
• Talk to that person for 30 seconds

21. Content Writing

22. What to Write

23. Fear

24. Development Doesn’t
Surprise
• Have A Content Strategy
• Decide What To Post
• Tweaking Your Readme.txt

26. What Kills A Blog
• Posting Only Your Product’s Release Notes
• Not Linking To Old Posts
• Not Linking To Other Bloggers
• Copied Content
• Publishing Less Then Once A Month

27. Code Is Poetry
• Writing Is Music
• Don’t Just Write Words. Write Music.

30. Websites Should Be Given
Human Status
• Sacred to Agencies / Developers / Marketeers
• They should have basic rights:
• Right To Life
• Freedom From Torture
• Freedom Of Thought

31. Recap
• Love Your Website
• Take Care of Brands
• Trust Your Marketeer
• Show Yourself
• Write More, Write For Impact
• Have A Content Strategy

32. Vishal Kothari
• Founder, Technical Lead
• @tychesoftwares
• @tovishalck
• vishal@tychesoftwares.com
Plugins for Bookings, Recovering Sales,
Order Delivery Date for WooCommerce