Haleeb Foods Ltd. was incorporated on July 1st, 1984 with a capital of Rs.46 Million under the name of Chaudhary Dairies Limited which was renamed as CDL Foods Limited and now it is known to be as Haleeb Foods Limited (HFL). Haleeb Foods Limited started its operations, becoming one of the pioneers in the Pakistani dairy industry with its state-of-the-art plant. 1984 Founded as Chaudhry Dairies Limited1987 Started sale of packaged milk under “Haleeb” brand1989 Established equity partnership with CC Friesland, Netherlands1991 Discontinued the partnership with Friesland Frico Domo1998 Entered in franchise agreement with Cedilac, France2004 Changed corporate name to “Haleeb Foods

1. Haleeb Food
Limited

2. About Us
01 02 04 05
5
Touseef AQ
Roll no: 127
Arbab Murtaza
Roll No: 013
Ahsan Daniyal
Roll No: 169
Fiza
Mehmood
Roll No:
437
03
Mian Aftab Saeed
Roll No: 247

3. 1
2
3
4
5
6
Departmentalizati
on
HR Department
Problems
Recommendati
ons and
conclusion
Innovative
entrepreneursh
ip
Company
overview
Contents of the
day

4. Company
Overview

5. Haleeb Foods Ltd. was incorporated on July 1st, 1984 with a capital of Rs.46 Million under the
name of Chaudhary Dairies Limited which was renamed as CDL Foods Limited and now it is known
to be as Haleeb Foods Limited (HFL). Haleeb Foods Limited started its operations, becoming one of
the pioneers in the Pakistani dairy industry with its state-of-the-art plant.
1984 Founded as Chaudhry Dairies Limited
1987 Started sale of packaged milk under “Haleeb” brand
1989 Established equity partnership with CC Friesland, Netherlands
1991 Discontinued the partnership with Friesland Frico Domo
1998 Entered in franchise agreement with Cedilac, France
2004 Changed corporate name to “Haleeb Foods
History Overview

6. Started in 1984 as Chaudary Dairies
Name Changed to Haleeb Foods Ltd in
2004
Turnover of PKR 10 Billion anually in 2006
Vision Mega Ltd purchased huge chuked of shares
and brought new young management.
EVOLUTION

7. INTRODUCTION
Haleeb Foods Limited, one of the largest Dairy Processing
company in Pakistan.2nd largest processor capacity of various milk
processing companies. It is also producing, products other than
milk.
Mission Statement
“To build branded food business to improve quality of life by
offering tasty, affordable and highly nutritional products to our
consumers while maximizing shareholder’s value”

8. MILESTONES
HFL is the first food company and so far
the only dairy company in Pakistan to
get ISO 9002 Certification - a Quality
Management System.
HACCP (In process controls for safer products)
ISO 14000 (Environment-friendly operations)
9002 Certification
HACCP
ISO 14000

9. 01
TO BE AN INNOVATIVE
MARKETING AND RESEARCH
ORIENTED COMPANY
02
TO TARGET NEW EMERGING
SEGMENTS OF MILK MARKET.
03
TO DELIVER CONSISTENT
QUALITY TO OUR CUSTOMERS
04
TO DEVELOP PRODUCTS WITH
INDIGENOUS TECHNOLOGY
AND RESEARCH
05
TO IMPROVE ALLIANCE WITH
OTHER COMPANIES IN
TECHNOLOGY
OBJECTIVES OF THE COMPANY

10. PRODUCT RANGE OF HALEEB FOODS
ConsumerProducts
Industrial Products
Exports
The quality products of haleeb is as per the
standards of ISO & HACCP.
The products can be divided into following:

11. CONSUMER PRODUCTS
Dairy Products
 Daizy Butter
 N’rish
 Cream
 Lassi drink
 Tea Max
 Fava
 CREMYUM
 Nutrious Thick Milk
 Daizy Yogurt
 Liquid Tea Whitener
 Powder Tea Whitener
 Daizy Cheese
 Asli Desi Ghee
 Dairy Queen
 Haleeb Nutrious Thick Milk
 Candy Up Flavored Milk
 Skimz Liquid Milk
 Skimz Powder Milk
UHT Milk
 Tropico Nectar
 Good Day 100% Pure
 Tropico Fruit Drink(Mango,
Apple, Mix)
Tropico

12. INDUSTRIAL PRODUCTS
Haleeb Skimmed milk Powder (SMP) was
introduced in 1992. Apart from internal use, it is
also sold as bulk products. Instant Full Cream
Milk Powder (IFCMP) was introduced in 1996.
Both products are sold in 25 kg bags.
EXPORTS
Haleeb foods limited started exporting its
products in 1999 and has done business with
customers in Korea, Afghanistan and china,
United Kingdom.
It exports Desi Ghee to South Africa cream, milk
and fruit juices UK. Powdered milk and ghee to
Qatar. It is also planning to export its products
to Canada, Dubai and Uzbekistan
UNITED STATES OF
AMERICA
CHINA
SOUTH ARRICA

13. SWOT ANALYSIS
Strengths
-ISO Certified
-Advanced Plant
-Qualified Workforce
Weaknesses
-Less promotion
-Weak Distribution network
-Excessive focus on profitability
Opportunity
-Can Export its Juices
-Can works on Diversification strategy
-Can work jointly with other companies
Threats
-Strong Competitors
-Price Sensitive consumer
-Local distributors with unbranded products
SWOT

14. DEPARTMENTALIZATI
ON

15. ORGANIZATION STRUCTURE
Chairman
Technical
Maintenance
ProjectsS
Operations
Production
Administration
R & D
Quality
Assurancce
Quality Control
Quality Sessions
Marketing
Brand Team
Customer Care
Sales
Sales Team
HR
HR Functions
Finance
Accounting
Finance
Information
System
Supply Chain
Warehouse
Milk Procurement
Purchase
Imports
Food Services
Mananging
Directors

16. There are following department in Haleeb Food:
 Finance Department
 Technical Department
 Sales Department
 Marketing Department
 Department of Human Resources
 Research and development R&D
 Department of Quality Assurance
 Operation Department
 Information system
 Supply Chain
Departments Of Haleeb Food

17. Head of Finance Dept. Jan Muhammad
GMFinance
Manager Treasury Manager
Accounts
Customer/Employee
Services
Function:
Financial Analysis/Budgeting
Analyses of Projects’ Progress and financial and
program reporting thereon
Statutory Reporting
Compliance
Taxation
Departmental Auditor
FINANCE DEPT. MARKETING DEPT.
GMM
Iqbal Jutt
Brand Manager
Sharjeel
Asst Brand
manager
Adil
Brand Activation
Executives
Yasir
Marketing
coordinator
Nagina
Head of Marketing Dept. Iqbal Jutt
Function:
Creating a wide range of marketing Materials
Managing all marketing
ISD Taste Trial Activity Planning & executionStatutory
Media Planning
Sales Consultantance
Data Collector
Promotions

18. Dept. of HUMAN
RESOURCE
Management
Manager HR Manager IR
Manager
Admin
GM Human
Resource
GM HR: Omer Hassan Janjua
Manger HR: Salman Nawazish
Deputy HR: Manager: Muhammad Nadeem Bhutta.
Function:
 Training and development (T&D)
 Organization development
 Career development
 The “new learning and performance wheel”
 Strategic management and HRD
 The supervisor’s role in HRD
 Organizational structure of the HRD function
Dept. of Quality
ASSURANCE
Head of Quality ass. Dept. : Mr. Iftikhar Ahmad
GM Quality Assurance
Manager Quality
Control
Manager Quality System
Function:
 Establish quality and reliability standards.
 Maintains product quality
 Devising evaluation tests, methods, and
procedures.
 Preparing the quality assurance budget,
scheduling expenditures,
 Establishes raw material standards

19. HUMAN RESOURCE
MANAGEMENT
Dept.

20. Total workforce of HFL consist of 3000 exceptional individuals to support its operations; out of
which 900 are permanent, employees 600 are on contract and 1500 are of third party.
The Human Resource Department of Haleeb Foods Limited (Formerly CDL Foods Limited) means
the policies and practices involved in carrying out the “people” or human resource aspects of a
management position.
HIERARCHY OF HR
Dept.
G M HR
Omer Hassan Janjua .
Asst. Manager HR
Muhammad Nadeem
Asst. Manager IR
Salman Nawazish
HUMAN RESOURCE DEPARTMENT OF HALEEB FOODS
GM HR: Omer Hassan Janjua
Manger HR: Salman Nawazish
Deputy HR: Manager: Muhammad Nadeem Bhutta.

21. HUMAN RESOURCE DEVELOPMENTFUNCTIONS
 Recruitments/interviews.
 Training/induction/development in the
organization.
 Revising, creating, implementing HR policies,
 Performance Evaluation, ensure maximum
efficiency.
 Manage schedules and deadlines.
 Competency, Physical Facilities, Benefits &
Incentives
 Dealing with all the matters related to the labor
and industrial relation issues.
 Strategy Development along with Marketing,
operation and finance departments

22. HR Policies
Dress Code: Dress code is formal
Working Hours: 9:00 pm To 5:00 pm, 1 hour break in routine
except Friday.
Paid Vacations: 10 Sick leaves, 10 Casual leaves, 20 Annual
leave.
Job Security: Job security is on the bases of performance
Warning letters issued to employs before
terminating them.
HUMAN RESOURCE DEPARTMENT OF HALEEB FOODS
Performance Evaluation And Maximum Work Efficien
 Performance is evaluated on the bases of different
departmental tests.
 Audit team get comprehensive information from all the
departments carefully and its analysis is conducted with
great care. The results are analyzed with great
emphasis on the company’s behalf. If there appears any
deficit then revise their strategies implement them and
then get the results and if there are no loopholes found
they continue to implement that strategy for the
specified period of time. This evaluation conduct twice

23. HUMAN RESOURCE DEPARTMENT OF HALEEB FOODS
COMPETENCY, PHYSICAL FACILITIES, BENEFITS & INCENTIVES
Various rewards may help achieve Maximum efficiency. For Example in case of Haleeb juices,
bonuses or commission should be given to members of sales force/personal selling teams
whom sales more units of juice packets.Competency Modeling
Competency modeling model is basically designed in the Human
Resource management to check out the different sort of
competencies, skills, abilities and performances required to
complete a certain level of job. job competency-modeling model
is designed in such a way that from this model it can be judged
easily how many competencies that supervisor has and in which
competencies he is lacking.Depending upon Employees performance evaluation,
they are given incentive and benefit:
 Mobile
 Conveyance facilities
 Vehicle (for GMs, MD)
 Fuel allowances
 Entertainment Allowances
 Medical benefits Home rent
Allowances
 Trips and tours

24. HUMAN RESOURCE DEPARTMENT OF HALEEB FOODS
TRAINING AND DEVELOPMENT
The HR department of Haleeb foods mainly focuses on training and development of their employees. In this
regard many training and development activities always continues.
Some of these activities carried out by Human resource department of Haleeb foods is as:
Training Session of production Department at RYK Plant
Session #01
Topic: Introduction
to Aseptic
Technology
Session #02
Topic: Housekeeping
Implementation
Dairy Services Activities a Layyah Main Center
On dated 13th October-17, Layyah Milk collection team
organized a farmer’s day and animal health camp at su
center 90TDA, where more than 80 farmers participated
Layyah team educated the farmers on following topics an
did treatment of some animals.
1. Aflatoxin
2. Cause of Aflatoxin.
3. Source of Aflatoxin.
4. Prevention of Aflatoxin.
5. Mastitis
6. Importance of ample water availability for animal healt

25. HUMAN RESOURCE DEPARTMENT OF HALEEB FOODS
RECRUITMENTS
Process of Recruitment at Haleeb foods Limited
Job
Description
Interviews
Talent
Assesment
Hiring
Hiring: Once the candidate accepts the job
offer, he or she is hired. This kicks off a
phase of filling out and filing paperwork
related to employment including eligibility to
work forms, tax-withholding forms, and
company specific forms.
After interviews staff often assign
applicants one or more standardized
tests to assess personality type,
physical suitability for the job,
cognition (reasoning, memory,
perceptual speed and accuracy, math,
and reading comprehension), and/or
emotional intelligence.
Initial interviews with
applicants are typically
phone calls with HR
representatives. These
interviews determine if
applicants have the
qualifications needed to do
the job and serve to further
narrow the pool of
The job requirements form the
basis for the job description.
Other necessary information
includes essential functions to
be performed in the role and
the advantages of working for
the company (i.e., workplace
environment, compensation
and benefits, perks.

26. HUMAN RESOURCE DEPARTMENT OF HALEEB FOODS
Activities of HR department for Recruitment
Recently, Haleeb Foods Limited Conducts its Recruitment Drive at LUMS
Haleeb Foods Limited (HFL) conducted a recruitment drive for their Graduate
Trainee and Internship Programs at Lahore University of Management Sciences
(LUMS), on February 20. Mr.Omer, Head of Human Resource, Haleeb Foods
Limited, started the session by introducing the company. She told the students
that HFL is a leading food and beverage company in Pakistan with a strong focus
on the hygiene, nutrition, health and well-being of its consumers. HFL is a pioneer
of the dairy sector in Pakistan and has contributed substantially to the continuous
growth of this sector.

27. HUMAN RESOURCE DEPARTMENT OF HALEEB FOODS
LABOR RELATIONS
Haleeb foods Limited give importance to its relations with labors as any organization can only
achieve their organizational goals and vision only through teamwork. The HR department of
HFL always works for their employees especially labors. In this regards they arrange sessions
with their labors in order to solve their problems and to develop a good relation.
Awareness Session on EOBI, PESSI & WWB Benefits
HR manager on EOBI, PESSI & WWB for employees,
organized a full day awareness session, how they can get
incentive and benefits from government’s schemes. The
session was organized at BHP plant facilitated by concerns
from respective government bodies.

28. PROBLEMS

29. Overview of Downsizing of Haleeb Foods Limited
PROBLEM
S
The journey began in 1984, when Chaudhry Dairies Ltd (CDL)
established a plant over 37 acres of land with a capacity to process
80,000 liters of milk per day. The next year, they started supplying
Ultra High Treatment (UHT) milk that took almost no time in
becoming a popular choice. In 1987, the company started sale
under the title of “Haleeb” brand.It was also the first dairy unit to acquire ISO 9002, HACCP and ISO
14000 certifications. Even though, Haleeb was not the only brand for
this kind of milk, its latest technology gave it a clear edge over more
than twenty other plants operating in the country, including Nestlé
MilkPak . The continued success of the company allowed it to venture
into new product lines and by 2004, Haleeb had morphed into the
corporate identity of “Haleeb Foods”.Fast forward to 2017 and the former market leader in the milk
category that enjoyed more than 52 percent share of the market of
packaged milk in 2006-07 is now down to less than 2 percent. The
company’s management has been revamped and the marketing
strategy is being shaped from scratch again.
“The whole industry is suffering but are also losing out to
others players and id addition to that we are also competing
with loose milk which is making things harder for us”
Haroon M. K. Lodhi
0
1000
2000
Year 2015 Year 2016 Year 2017
Net Profit
Net Profit

30. PROBLEM
S
 Promotion
 Limited their own Product
 Less Focus on Their Core-Product
 Losing to loose milk
 Distribution channels
Unattractive advertisement, Haleeb didn’t focus on
advertisement of their brand but other players in market put
huge investment on promotion of their products
Haleeb’s distribution channels are also not good and their
product is not delivered at every store and shop. Retailers
complains that HFL do not provide replacement to the expired
products.
The Pakistani milk market is also a unique one. Loose milk
accounts for 95 percent of the total milk market in the
country. The remaining five percent is shared between
packaged milk supplier giants like Engro and Nestlé and some
former leaders like Haleeb.
The downfall of the company can mostly be attributed to the
previous management’s shift in focus from their core product,
white milk, to other categories.
They have really limited the use of their product through their own
advertisement by saying “CHAYE BANAYE KHOOB HALEEB”. These
were the serious concerns for their product, they are themselves
saying that their milk is only tea purpose through this campaign, so
what about drinking HALEEB MILK. Is it harmful to drink HALEEB
Milk?
1.3 Billion
L
Packed
36.7
Billion L
Loose
38
Billion
Litres
Milk Production in Pakistan
52% Year 2007
2% Year 2017
Haleeb’s shares in White Milk
Market
 Quality
The quality of Haleeb’s product also
went down allowing other players to
take their market share.
 Failed to focus all age groups
 Price
Priced higher than
other quality
brands and no
discount offers.

31. RECOMMENDATIO
NS

32. IMPROVE QUALITY: First Haleeb Foods Limited must need to improve their
quality of products.
REDESIGN PACKAGING: They need to redesign their packaging, especially in
Tetra packs 6 layers, proper labeling on packaging and should also
introduce new sizes.
FOCUN ON WHITE MILK: They need to focus their strong hole, which is their
white milk. The market value of white milk, has immensely gained in
Pakistan.
IMPROVE DISTRIBUTION CHANNEL : The shopkeepers complains that Haleeb
RECOMMENDATION

33. TARGET MAJOR CITIES: They should target main cities of Pakistan and
should provide fast and easy access of product through home delivery for
retailers.
INTRODUCE HRIS: Human Resource Department of Haleeb Foods Limited
should introduce HRIS (Human Resource Information System) to increase
the efficiency of the Department.
PROVIDE PROMOTIONAL OFFERS: They should provide more profit margin
for retailers so that they can cover more areas in order to increase their
product consumption and should provide seasonal offers and discounts.
Decentralization of decision making so that decision making should be

34. Haleeb Foods is well-know and well establish company,
which is competing with multinational companies and once
had 70% market share in dairy industries due to which was
market leader. The Haleeb Foods are trying their best to
properly perform their operations. The locations, which they
have selected for their operations, are beneficial for the
collection of milk and distribution. There layout helps to
facilitate their employees, flow of information and operations.
However, there are some short falls, which they can,must
CONCLUSION

35. INNOVATIVE
ENTREPRENEURSHIP

36. Guest Speaker
 Dr. Asim Tanveer, Member of ORIC University of the
Punjab
 Mr. Syed Muhammad Salman Mehdi, Educational
leader
Entrepreneurship Mindset

37. Innovation
The application of better solutions that meet new requirements, unarticulated
needs, or existing market needs.
 It must be replicable at an economical cast
 Must satisfy specific needs
What is Entrepreneur mindset?
The capability and willingness to develop organize and manage a business venture
along with any of its risks in order to make a profit
Entrepreneurship Mindset

38. SEVEN QUALITIES OF AN EAGLE MINDSET:
1: VISION:
i. An eagle has a keen vision. Their eyes are especially
designed to for long distance focus and clarity.
ii. The eagle eye is among the strongest in the animal n
kingdom, with an eyesight estimated to 4 to 8 times
stronger than the average human is.
iii. If u do not have a vision, your life becomes just an
order of events
2: FEARLESSNESS:
i. An eagle has absolutely no fear of its prey, no matter
what the size.
ii. Enable us to do un believable things.
iii. Fear of failure?
F E A R….
Entrepreneurship Mindset

39. 3: TENACIOUS:
i. Tending to keep a firm hold of something: clinging or adhering closely
ii. ENERGY AND PRESISTANCE Conquers all thing.
iii. AMBITION: Is the path of success.
iv. IF U CAN’T FLY THEN RUN….MARTIN LUTHER.
4: NURTHURING:
How mother eagle teach eaglets.
5: HIGH FLYER:
i. Eagles are able to fly at an altitude of 10 thousand feet, and they are able to
swifty land on the ground.
ii. This represents high ambition.
iii. Lack of ambition results in PROCRASTINATION and inaction.
Entrepreneurship Mindset

40. 6: Never eat dead meat:
i. It means it creates its own world
ii. You are 100 percent responsible for your own life.
iii. INNOVATION AND CREATIVITY.
iv. Colour ur own canvas.
7: vitality:
i. The State of being strong and active.
ii. RE BIRTH of an eagle.
Entrepreneurship Mindset

41. T H A N K S F O R W A T C H I
N G