2. Developing a Culture of Tourism
National and local gov’t
actively building
awareness about the
Philippines
A
Ensure peace &
order (i.e.,
cleanliness,
traffic)
Conscious about
building strong value
propositions
ATTRACT
Developing access,
Strong local
community
participation
Attitude
Commitment to
Change
accommodations and
activities to touristready levels
good, honest
service
A
ASSURE
A
ACCOUNTABILITY
Take full responsibility for tourist’s experience
and quality of products
Take the initiative to make things happen
Enforce standards and good government
3. A CULTURE OF TOURISM
• Making each Filipino a stakeholder in the
economic recovery and development of the
country
• Honesty, courtesy, fair pricing, quality
standards and tourist-friendly services will
ensure greater profitability for the Filipino,
his family and his community.
• Tourism is the People’s Business
