Alcatel-Lucent Touchatag developer network presentation by Michael Elias at the Mobilkom A1 Innovation days in Vienna, Austria, 26-27 September 2009. It covers the basics of RFID and NFC (Near Field Communication) and goes into detail of what the touchatag service enables for web and application developers. Touchatag, an Alcatel-Lucent Venture provides: * For consumers: Internet of Things: link real world objects to the online world, using RFID and NFC technology: http://www.touchatag.com * For web developers: Democratizing the RFID market place, make RFID development easy, affordable and extendable. http://www.touchatag.com/developer * For service providers and enterprises: Contactless wallet 2.0 for one touch payment, loyalty, coupon services and interactive advertising: http://business.touchatag.com