2. FRONT COVER
The front cover of this digipak
is unusual as there is no writing
involved. Suggesting that Katy
Perry is such a big star that her
face is instantly recognizable.
The image of Katy Perry is very sexual
and suggestive, which will appeal to her
male audience. The singers nudity is
something that will shock her audience,
and creates a unique selling point as she
is someone who is often shown to be
different and an alternative to ‘the norm’.
3. BACK COVER The song listing is in red and so
stands out in contrast with the
pink clouds, whilst also
maintaining the ‘candy’ theme of
the whole digipak.
The back cover includes the pink
clouds that are featured within the
other images of the digipak, and
the clouds add to the candy theme
whilst also showing how the artist
is displayed in high regard as she
is ‘up in the clouds’.
4. There is another The whole album
suggestive image maintains the candy
within the inside of theme and enforces
the digipak, displaying the vibrant pop feel
Katy Perry staring of the artists genre.
towards the audience This theme allows
appearing topless the audience to
(although no know what they will
suggestive body parts be getting from the
are on show). This album, whilst also
will again attract the highlighting Katy
male audience as Perry’s bubbly and
Katy Perry is an fun personality.
attractive woman, and
she plays on this by
displaying provocative
images to her
audience.
The two CD’s have ‘candy’ themed printing on them so
that they fit in with the theme of the digipak, but also
appeal to the singers younger audience as they display
the fun side to Katy Perry and highlight the light-
heartedness nature of the album.
5. Inspiration
Although I do not plan to make my digipak similar to
‘Teenage Dream’, due to the excessive amount of pink
(and nudity of the artist!), there are some good points
from this that I can take note of.
The digipak maintains the same theme throughout, which
is an effective quality as it enables the audience to
understand the genre of the album instantly and the type
of music that will be on the CD’s.
In addition, the digipak uses different techniques to appeal
to a varied audience, e.g. the candy theme for the
younger generation, and the sexual images of the artist to
appeal to her male audience. I feel that when making my
digipak this will come in handy as I want to appeal to as
much of my target audience as possible.
